Femina Wedding Times

The Expert Wedding Guide

1

Growing Indian Wedding Industry

10 Million Weddings each year

Budgets pre-allocated by Families

Industry resilient to Economic Cycles

₹ 1.4 trillion Industry (est. 2012)

Growing @ 20-25% p.a.

An Opportunity too big to ignore!!!

2

Celebration of a Lifetime

Life-long Planning

Year-long Preparations

Long Term Savings Spent

Average spends in millions

Largest Planned Spend after Education!!!

3

Big Fat Indian Weddings – The New Trend

Great Platform to host One & All

Exhibition of Status & Prosperity !!!

Wedding – A Massive Consumption Opportunity

4

Not one but many Grand events !!!

Major Wedding Spends

5

The Wedding Shoppers & Influencers

High involvement purchase process

Shoppers

To-be-weds, Parents, Relatives & Friends

Diverse & wide demography

Influencers

Close relatives & friends

Bollywood / fashion trends

Experts (beauty, fashion, travel etc.)

Limited reach of existing wedding magazines

Low circulation & frequency

Significant price points

Need for a unique solution to reach the TG

6

How to cater to this large, growing & fragmented market

Femina Wedding Times – The Expert Wedding Guide

7

About Femina Wedding Times

Launched in Jan 2o13

Monthly release; Free circulation with TOI

Rich editorial content:

Latest trends, Celebrity talks, Expert advice/tips, Reader connect

Target Group : To-be-weds, Parents, Friends & Relatives

Reach of a newspaper & quality of a magazine 8

24 issues released

8+ lakh mass circulation in 8 Cities

Successful free circulation model

Highest circulation in Wedding Segment

INMA award in new print product category (2014)

Femina Wedding Times – Scaling New Heights

9

Delhi

Mumbai Pune

Ahmedabad Kolkata

Bangalore

Hyderabad

W

W

W W

W

W

W

W – Presence of Wedding Times

National Footprint of Wedding Times

W Chennai

Femina Wedding Times Advantage

10

Specialized Solution for the Wedding Industry

Unmatched Circulation in the Wedding Segment

No barriers to reach TG as circulated free with newspaper

Selective circulation enables targeted reach to SEC A readers

Ability to localize ad content specific to markets

Digital & On-ground integration opportunities

Social Media Presence

Contests on Social Media

Auction for CSR on Social media

Reader Makeover covered in Social Media

What our Clients & Associates have to say?

“Femina Wedding Times is the only focused wedding magazine with the highest reach in this segment & is a unique concept which has immensely helped in reaching out the target group of customers.!!”

- P C Jewellers

“Femina Wedding times is a ready reckoner for all having weddings in their families. We are very happy with the editorial support and response which we have been getting from all across.”

- Gehna Jewellers

“Femina Wedding Times is the answer to international wedding magazines in India - a one stop shop guide for all high end wedding service providers ... Way to go !!”

- Gurleen Puri, Celebrity Wedding Planner

“Femina Wedding Times is a chic and slick magazine serving a very niche market. It is well designed. It is very informative and covers a wide spectrum of topics related to weddings.”

- Rajat Tangri, Fashion Designer

"I don't think anyone else has captured our story as Femina Wedding Times did. The magazine on a whole is a wonderful initiative as all its stories have a human element to them making it relatable and strikes a personal chord with the readers. Great idea by the Times Group!“

- Radhika Mukherjee, Singer Shaan’s wife 15

Thank You

16

Feb’13 Mar’13 Apr’13 May’13 Jun’13 Jul’13 Aug’13 Sep’13

Oct’13 Nov’13 Dec’13 Jan’14 Feb’14 Mar’14 Apr’14 May’14

Jun’14 Jul’14 Aug’14 Sep’14 Oct’14 Nov’14 Dec’14 Jan’15