february ibaw 2014

24
FEBRUARY 2014 KEATING: BIPARTISAN LEGISLATION WOULD REDUCE RED-TAPE FOR SELLING SMALL BUSINESS INSIDE THIS ISSUE: March 21st: GPS Partners Workforce Development February 21st: Legislative Update Robin Vos Speaker of the Wisconsin Assembly PLUS... 21st Dist. Rep. Jessie Rodriguez HASTINGS: CORPORATE IDENTITY CAN INFLUENCE INTERIOR DESIGN WILSON: 5 THINGS A SECURITY EXPERT WOULD NEVER DO ONLINE

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Page 1: February ibaw 2014

FEBRUARY 2014

KEATINGBIPARTISAN LEGISLATION

WOULD REDUCE RED-TAPE FOR SELLING

SMALL BUSINESS

INSIDE THIS ISSUE

March 21st GPS PartnersWorkforce Development

February 21stLegislative Update

Robin VosSpeaker of the

Wisconsin Assembly

PLUS

21st Dist Rep Jessie Rodriguez

HASTINGSCORPORATE IDENTITY CAN

INFLUENCE INTERIOR DESIGN

WILSON5 THINGS A SECURITY EXPERT

WOULD NEVER DO ONLINE

copy 2012 ATampT Intellectual Property All rights reserved

At ATampT a storefront is as important as a skyscraper

Small businesses are the backbone of our economy They are the engines of new opportunity and growth Having access to innovative technologies drives success And wersquore here to make sure yoursquore connected Always

ATampT is proud to support the Independent Business Association of Wisconsin

no businessis small

Executive DirectorSteve Kohlmann

PresidentSteve Van LieshoutK amp S Technologies

President Elect 2014Membership Sponsorship

John WeberHypneumat

VP State amp National ProgramsJeff Hoffman

Judson amp Assoc

TreasurerCasey Malek

Sikich

Directors

Bart AdamsSikch

Ann Barry HannemanSimandl Law Group SC

Heather BaylorPark Bank

Richard BlomquistBlomquist Benefits

Jason KuwayamaGodfrey amp Kahn

Tom BoelkowBSI Design Build Furnish

Dave Drumel Staff Electric

IBAW MEDIA LINKS

Gov Walker Discusses Propane Shortage

To listen click here

IBAW MissionTo advance business prosperity through

insightful programming executive networking and member-driven public policy

and advocacy

National Legislative Priorities

2014

1- Delay of the Affordable Care Act

2 - Support the Existing Level of the Federal Minimum Wage

3 - National Energy Policy Capitalizing on our Strengths

4 - Pro Growth Tax Reform

5 - Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

State Legislative Priorities

2014

1- Workforce Development Technical College Benchmarks

2 - Pro Growth Tax Reform

3 - Address the Structural Deficit of WI DOT 4 - Predictable Sand Mining Regulation

Hi-Crush Partners LP

IBAW Legislative Priorities Online

State Legislative Priorities

- Workforce Development Technical College Benchmarks

- Pro Growth Tax Reform

- Address the Structural Defict of WI DOT

- Predictable Sand Mining Regulation

Click here to view

National Legislative Priorities

- Delay of the Affordable Care Act

- Support the Existing Level of the Federal Minimum Wage

- National Energy Policy Capitalizing on our Strengths

- Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

Click here to view

Business Presentation Series

February 21st - LEGISLATIVE UPDATE

Robin Vos Speaker of the State Assembly

LOCATION THE WISCONSIN CLUB 900 W WISCONSIN AVE MILWAUKEE

700 AM REGISTRATION amp NETWORKING

730 AM BREAKFAST amp PROGRAM

900 AM PROGRAM ENDS

IBAW Legislative Updates are youropportunity to learn the direction of the state and voice your concerns regarding

- Workforce issues- Energy cost- Policy direction for manufacturing- Tax regulation

Meet the new 21st Assembly District Representative Jessie Rodriguez

Ms Rodriguez was as born in El Salvador and moved to the US with her family in 1984 in the midst of a civil war Coming to America provided many opportunities for Jessie and her family Hard work and a dedication to education was the key to capitalizing on those opportunities

To register click here

When you need a inspiration for business itrsquos hard to beat a good sports analogy Keep your eye on the ball Donrsquot strike out Tee it up Take it into the end zone etc And who doesnrsquot like a quote from Vince Lombardi to pump up the team

Having a missing sport gene Irsquom more of a motor sports fan who is partial to racing Not the go fast turn left NASCAR racing where at the first sign of rain the race is red flagged Irsquom talking about Dakar

Chances are good you probably havenrsquot heard of the Dakar American TV coverage on it us usually relegated to an obscure sports channel airing at 230 am

So before we go any further a brief overviewThe Dakar is a race which takes place over 13 days and covers over 5000 miles In past years the race started in Paris France finishing in Dakar Africa But due to terrorist threats in the Mauritania section of the race it was move to South America but the Dakar name stuck

For two weeks with daily timed off road stages participants trek through the harshest most desolate terrain the planet Earth can offer An acid test of man and machine To give you some perspective on how difficult and dangerous it is on average one racer per year loses his life This year one of the leaders on the quad bikes narrowly escaped death by leaping off his machine seconds before the bike plummeted off a 1500 foot cliff And there you sit in the middle of nowhere defeat snatched from victory lucky to be alive

As someone who once rode Baja off road there is one thing you need to know about the desert Everything wants to kill you The animals the plants the terrainall of it They all want you dead and they have the means to accomplish it

As you watch the recap of the daily stages itrsquos hard not to get caught up in the daily drama The race has everything you want in the ultimate reality show Good guys bad guys underdogs that despite lack of funding muscle through with little regard to challenges The terrain is a big equalizer and even the well funded teams have no guarantee of victory When the flag drops on the daily stage racers are on their own there are no pit stops no mechanics along the way Carry everything you need because yoursquore on your own Fuel tools spare parts courage and true grit

Business Lessons from DakarSteve Kohlmann IBAW Executive Director

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 2: February ibaw 2014

copy 2012 ATampT Intellectual Property All rights reserved

At ATampT a storefront is as important as a skyscraper

Small businesses are the backbone of our economy They are the engines of new opportunity and growth Having access to innovative technologies drives success And wersquore here to make sure yoursquore connected Always

ATampT is proud to support the Independent Business Association of Wisconsin

no businessis small

Executive DirectorSteve Kohlmann

PresidentSteve Van LieshoutK amp S Technologies

President Elect 2014Membership Sponsorship

John WeberHypneumat

VP State amp National ProgramsJeff Hoffman

Judson amp Assoc

TreasurerCasey Malek

Sikich

Directors

Bart AdamsSikch

Ann Barry HannemanSimandl Law Group SC

Heather BaylorPark Bank

Richard BlomquistBlomquist Benefits

Jason KuwayamaGodfrey amp Kahn

Tom BoelkowBSI Design Build Furnish

Dave Drumel Staff Electric

IBAW MEDIA LINKS

Gov Walker Discusses Propane Shortage

To listen click here

IBAW MissionTo advance business prosperity through

insightful programming executive networking and member-driven public policy

and advocacy

National Legislative Priorities

2014

1- Delay of the Affordable Care Act

2 - Support the Existing Level of the Federal Minimum Wage

3 - National Energy Policy Capitalizing on our Strengths

4 - Pro Growth Tax Reform

5 - Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

State Legislative Priorities

2014

1- Workforce Development Technical College Benchmarks

2 - Pro Growth Tax Reform

3 - Address the Structural Deficit of WI DOT 4 - Predictable Sand Mining Regulation

Hi-Crush Partners LP

IBAW Legislative Priorities Online

State Legislative Priorities

- Workforce Development Technical College Benchmarks

- Pro Growth Tax Reform

- Address the Structural Defict of WI DOT

- Predictable Sand Mining Regulation

Click here to view

National Legislative Priorities

- Delay of the Affordable Care Act

- Support the Existing Level of the Federal Minimum Wage

- National Energy Policy Capitalizing on our Strengths

- Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

Click here to view

Business Presentation Series

February 21st - LEGISLATIVE UPDATE

Robin Vos Speaker of the State Assembly

LOCATION THE WISCONSIN CLUB 900 W WISCONSIN AVE MILWAUKEE

700 AM REGISTRATION amp NETWORKING

730 AM BREAKFAST amp PROGRAM

900 AM PROGRAM ENDS

IBAW Legislative Updates are youropportunity to learn the direction of the state and voice your concerns regarding

- Workforce issues- Energy cost- Policy direction for manufacturing- Tax regulation

Meet the new 21st Assembly District Representative Jessie Rodriguez

Ms Rodriguez was as born in El Salvador and moved to the US with her family in 1984 in the midst of a civil war Coming to America provided many opportunities for Jessie and her family Hard work and a dedication to education was the key to capitalizing on those opportunities

To register click here

When you need a inspiration for business itrsquos hard to beat a good sports analogy Keep your eye on the ball Donrsquot strike out Tee it up Take it into the end zone etc And who doesnrsquot like a quote from Vince Lombardi to pump up the team

Having a missing sport gene Irsquom more of a motor sports fan who is partial to racing Not the go fast turn left NASCAR racing where at the first sign of rain the race is red flagged Irsquom talking about Dakar

Chances are good you probably havenrsquot heard of the Dakar American TV coverage on it us usually relegated to an obscure sports channel airing at 230 am

So before we go any further a brief overviewThe Dakar is a race which takes place over 13 days and covers over 5000 miles In past years the race started in Paris France finishing in Dakar Africa But due to terrorist threats in the Mauritania section of the race it was move to South America but the Dakar name stuck

For two weeks with daily timed off road stages participants trek through the harshest most desolate terrain the planet Earth can offer An acid test of man and machine To give you some perspective on how difficult and dangerous it is on average one racer per year loses his life This year one of the leaders on the quad bikes narrowly escaped death by leaping off his machine seconds before the bike plummeted off a 1500 foot cliff And there you sit in the middle of nowhere defeat snatched from victory lucky to be alive

As someone who once rode Baja off road there is one thing you need to know about the desert Everything wants to kill you The animals the plants the terrainall of it They all want you dead and they have the means to accomplish it

As you watch the recap of the daily stages itrsquos hard not to get caught up in the daily drama The race has everything you want in the ultimate reality show Good guys bad guys underdogs that despite lack of funding muscle through with little regard to challenges The terrain is a big equalizer and even the well funded teams have no guarantee of victory When the flag drops on the daily stage racers are on their own there are no pit stops no mechanics along the way Carry everything you need because yoursquore on your own Fuel tools spare parts courage and true grit

Business Lessons from DakarSteve Kohlmann IBAW Executive Director

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 3: February ibaw 2014

Executive DirectorSteve Kohlmann

PresidentSteve Van LieshoutK amp S Technologies

President Elect 2014Membership Sponsorship

John WeberHypneumat

VP State amp National ProgramsJeff Hoffman

Judson amp Assoc

TreasurerCasey Malek

Sikich

Directors

Bart AdamsSikch

Ann Barry HannemanSimandl Law Group SC

Heather BaylorPark Bank

Richard BlomquistBlomquist Benefits

Jason KuwayamaGodfrey amp Kahn

Tom BoelkowBSI Design Build Furnish

Dave Drumel Staff Electric

IBAW MEDIA LINKS

Gov Walker Discusses Propane Shortage

To listen click here

IBAW MissionTo advance business prosperity through

insightful programming executive networking and member-driven public policy

and advocacy

National Legislative Priorities

2014

1- Delay of the Affordable Care Act

2 - Support the Existing Level of the Federal Minimum Wage

3 - National Energy Policy Capitalizing on our Strengths

4 - Pro Growth Tax Reform

5 - Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

State Legislative Priorities

2014

1- Workforce Development Technical College Benchmarks

2 - Pro Growth Tax Reform

3 - Address the Structural Deficit of WI DOT 4 - Predictable Sand Mining Regulation

Hi-Crush Partners LP

IBAW Legislative Priorities Online

State Legislative Priorities

- Workforce Development Technical College Benchmarks

- Pro Growth Tax Reform

- Address the Structural Defict of WI DOT

- Predictable Sand Mining Regulation

Click here to view

National Legislative Priorities

- Delay of the Affordable Care Act

- Support the Existing Level of the Federal Minimum Wage

- National Energy Policy Capitalizing on our Strengths

- Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

Click here to view

Business Presentation Series

February 21st - LEGISLATIVE UPDATE

Robin Vos Speaker of the State Assembly

LOCATION THE WISCONSIN CLUB 900 W WISCONSIN AVE MILWAUKEE

700 AM REGISTRATION amp NETWORKING

730 AM BREAKFAST amp PROGRAM

900 AM PROGRAM ENDS

IBAW Legislative Updates are youropportunity to learn the direction of the state and voice your concerns regarding

- Workforce issues- Energy cost- Policy direction for manufacturing- Tax regulation

Meet the new 21st Assembly District Representative Jessie Rodriguez

Ms Rodriguez was as born in El Salvador and moved to the US with her family in 1984 in the midst of a civil war Coming to America provided many opportunities for Jessie and her family Hard work and a dedication to education was the key to capitalizing on those opportunities

To register click here

When you need a inspiration for business itrsquos hard to beat a good sports analogy Keep your eye on the ball Donrsquot strike out Tee it up Take it into the end zone etc And who doesnrsquot like a quote from Vince Lombardi to pump up the team

Having a missing sport gene Irsquom more of a motor sports fan who is partial to racing Not the go fast turn left NASCAR racing where at the first sign of rain the race is red flagged Irsquom talking about Dakar

Chances are good you probably havenrsquot heard of the Dakar American TV coverage on it us usually relegated to an obscure sports channel airing at 230 am

So before we go any further a brief overviewThe Dakar is a race which takes place over 13 days and covers over 5000 miles In past years the race started in Paris France finishing in Dakar Africa But due to terrorist threats in the Mauritania section of the race it was move to South America but the Dakar name stuck

For two weeks with daily timed off road stages participants trek through the harshest most desolate terrain the planet Earth can offer An acid test of man and machine To give you some perspective on how difficult and dangerous it is on average one racer per year loses his life This year one of the leaders on the quad bikes narrowly escaped death by leaping off his machine seconds before the bike plummeted off a 1500 foot cliff And there you sit in the middle of nowhere defeat snatched from victory lucky to be alive

As someone who once rode Baja off road there is one thing you need to know about the desert Everything wants to kill you The animals the plants the terrainall of it They all want you dead and they have the means to accomplish it

As you watch the recap of the daily stages itrsquos hard not to get caught up in the daily drama The race has everything you want in the ultimate reality show Good guys bad guys underdogs that despite lack of funding muscle through with little regard to challenges The terrain is a big equalizer and even the well funded teams have no guarantee of victory When the flag drops on the daily stage racers are on their own there are no pit stops no mechanics along the way Carry everything you need because yoursquore on your own Fuel tools spare parts courage and true grit

Business Lessons from DakarSteve Kohlmann IBAW Executive Director

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 4: February ibaw 2014

National Legislative Priorities

2014

1- Delay of the Affordable Care Act

2 - Support the Existing Level of the Federal Minimum Wage

3 - National Energy Policy Capitalizing on our Strengths

4 - Pro Growth Tax Reform

5 - Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

State Legislative Priorities

2014

1- Workforce Development Technical College Benchmarks

2 - Pro Growth Tax Reform

3 - Address the Structural Deficit of WI DOT 4 - Predictable Sand Mining Regulation

Hi-Crush Partners LP

IBAW Legislative Priorities Online

State Legislative Priorities

- Workforce Development Technical College Benchmarks

- Pro Growth Tax Reform

- Address the Structural Defict of WI DOT

- Predictable Sand Mining Regulation

Click here to view

National Legislative Priorities

- Delay of the Affordable Care Act

- Support the Existing Level of the Federal Minimum Wage

- National Energy Policy Capitalizing on our Strengths

- Increase Access VISAS for Immigrants with Advanced Degrees amp Start Ups

Click here to view

Business Presentation Series

February 21st - LEGISLATIVE UPDATE

Robin Vos Speaker of the State Assembly

LOCATION THE WISCONSIN CLUB 900 W WISCONSIN AVE MILWAUKEE

700 AM REGISTRATION amp NETWORKING

730 AM BREAKFAST amp PROGRAM

900 AM PROGRAM ENDS

IBAW Legislative Updates are youropportunity to learn the direction of the state and voice your concerns regarding

- Workforce issues- Energy cost- Policy direction for manufacturing- Tax regulation

Meet the new 21st Assembly District Representative Jessie Rodriguez

Ms Rodriguez was as born in El Salvador and moved to the US with her family in 1984 in the midst of a civil war Coming to America provided many opportunities for Jessie and her family Hard work and a dedication to education was the key to capitalizing on those opportunities

To register click here

When you need a inspiration for business itrsquos hard to beat a good sports analogy Keep your eye on the ball Donrsquot strike out Tee it up Take it into the end zone etc And who doesnrsquot like a quote from Vince Lombardi to pump up the team

Having a missing sport gene Irsquom more of a motor sports fan who is partial to racing Not the go fast turn left NASCAR racing where at the first sign of rain the race is red flagged Irsquom talking about Dakar

Chances are good you probably havenrsquot heard of the Dakar American TV coverage on it us usually relegated to an obscure sports channel airing at 230 am

So before we go any further a brief overviewThe Dakar is a race which takes place over 13 days and covers over 5000 miles In past years the race started in Paris France finishing in Dakar Africa But due to terrorist threats in the Mauritania section of the race it was move to South America but the Dakar name stuck

For two weeks with daily timed off road stages participants trek through the harshest most desolate terrain the planet Earth can offer An acid test of man and machine To give you some perspective on how difficult and dangerous it is on average one racer per year loses his life This year one of the leaders on the quad bikes narrowly escaped death by leaping off his machine seconds before the bike plummeted off a 1500 foot cliff And there you sit in the middle of nowhere defeat snatched from victory lucky to be alive

As someone who once rode Baja off road there is one thing you need to know about the desert Everything wants to kill you The animals the plants the terrainall of it They all want you dead and they have the means to accomplish it

As you watch the recap of the daily stages itrsquos hard not to get caught up in the daily drama The race has everything you want in the ultimate reality show Good guys bad guys underdogs that despite lack of funding muscle through with little regard to challenges The terrain is a big equalizer and even the well funded teams have no guarantee of victory When the flag drops on the daily stage racers are on their own there are no pit stops no mechanics along the way Carry everything you need because yoursquore on your own Fuel tools spare parts courage and true grit

Business Lessons from DakarSteve Kohlmann IBAW Executive Director

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 5: February ibaw 2014

Business Presentation Series

February 21st - LEGISLATIVE UPDATE

Robin Vos Speaker of the State Assembly

LOCATION THE WISCONSIN CLUB 900 W WISCONSIN AVE MILWAUKEE

700 AM REGISTRATION amp NETWORKING

730 AM BREAKFAST amp PROGRAM

900 AM PROGRAM ENDS

IBAW Legislative Updates are youropportunity to learn the direction of the state and voice your concerns regarding

- Workforce issues- Energy cost- Policy direction for manufacturing- Tax regulation

Meet the new 21st Assembly District Representative Jessie Rodriguez

Ms Rodriguez was as born in El Salvador and moved to the US with her family in 1984 in the midst of a civil war Coming to America provided many opportunities for Jessie and her family Hard work and a dedication to education was the key to capitalizing on those opportunities

To register click here

When you need a inspiration for business itrsquos hard to beat a good sports analogy Keep your eye on the ball Donrsquot strike out Tee it up Take it into the end zone etc And who doesnrsquot like a quote from Vince Lombardi to pump up the team

Having a missing sport gene Irsquom more of a motor sports fan who is partial to racing Not the go fast turn left NASCAR racing where at the first sign of rain the race is red flagged Irsquom talking about Dakar

Chances are good you probably havenrsquot heard of the Dakar American TV coverage on it us usually relegated to an obscure sports channel airing at 230 am

So before we go any further a brief overviewThe Dakar is a race which takes place over 13 days and covers over 5000 miles In past years the race started in Paris France finishing in Dakar Africa But due to terrorist threats in the Mauritania section of the race it was move to South America but the Dakar name stuck

For two weeks with daily timed off road stages participants trek through the harshest most desolate terrain the planet Earth can offer An acid test of man and machine To give you some perspective on how difficult and dangerous it is on average one racer per year loses his life This year one of the leaders on the quad bikes narrowly escaped death by leaping off his machine seconds before the bike plummeted off a 1500 foot cliff And there you sit in the middle of nowhere defeat snatched from victory lucky to be alive

As someone who once rode Baja off road there is one thing you need to know about the desert Everything wants to kill you The animals the plants the terrainall of it They all want you dead and they have the means to accomplish it

As you watch the recap of the daily stages itrsquos hard not to get caught up in the daily drama The race has everything you want in the ultimate reality show Good guys bad guys underdogs that despite lack of funding muscle through with little regard to challenges The terrain is a big equalizer and even the well funded teams have no guarantee of victory When the flag drops on the daily stage racers are on their own there are no pit stops no mechanics along the way Carry everything you need because yoursquore on your own Fuel tools spare parts courage and true grit

Business Lessons from DakarSteve Kohlmann IBAW Executive Director

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 6: February ibaw 2014

When you need a inspiration for business itrsquos hard to beat a good sports analogy Keep your eye on the ball Donrsquot strike out Tee it up Take it into the end zone etc And who doesnrsquot like a quote from Vince Lombardi to pump up the team

Having a missing sport gene Irsquom more of a motor sports fan who is partial to racing Not the go fast turn left NASCAR racing where at the first sign of rain the race is red flagged Irsquom talking about Dakar

Chances are good you probably havenrsquot heard of the Dakar American TV coverage on it us usually relegated to an obscure sports channel airing at 230 am

So before we go any further a brief overviewThe Dakar is a race which takes place over 13 days and covers over 5000 miles In past years the race started in Paris France finishing in Dakar Africa But due to terrorist threats in the Mauritania section of the race it was move to South America but the Dakar name stuck

For two weeks with daily timed off road stages participants trek through the harshest most desolate terrain the planet Earth can offer An acid test of man and machine To give you some perspective on how difficult and dangerous it is on average one racer per year loses his life This year one of the leaders on the quad bikes narrowly escaped death by leaping off his machine seconds before the bike plummeted off a 1500 foot cliff And there you sit in the middle of nowhere defeat snatched from victory lucky to be alive

As someone who once rode Baja off road there is one thing you need to know about the desert Everything wants to kill you The animals the plants the terrainall of it They all want you dead and they have the means to accomplish it

As you watch the recap of the daily stages itrsquos hard not to get caught up in the daily drama The race has everything you want in the ultimate reality show Good guys bad guys underdogs that despite lack of funding muscle through with little regard to challenges The terrain is a big equalizer and even the well funded teams have no guarantee of victory When the flag drops on the daily stage racers are on their own there are no pit stops no mechanics along the way Carry everything you need because yoursquore on your own Fuel tools spare parts courage and true grit

Business Lessons from DakarSteve Kohlmann IBAW Executive Director

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 7: February ibaw 2014

If yoursquore unfortunate to break down in the middle of nowhere other racers may speed past you while they race towards the dayrsquos finish line If you need repairs those are made in the middle of the night by you and your team At dawn the flag drops again With or without you

But it isnrsquot all cut throat Most racers realize the power of Karma and help each other out Assisting someone dig out their truck from a sand dune or offering a spare part is common

Watching this race made me aware of how similar it is to business Sometimes we feel that as business owners we are on our own Sometimes wersquore on top of our game speeding by hazards and we can do no wrong Often despite the odds we get across the dayrsquos finish line beaten broken tired but still victorious

And sometimes when things go horribly wrong we crouch down break into tears and watch as a fire erupts burning our dreams to the ground

Yet despite the obstacles we wake up and start again Often we are helped along the way pulled from being stuck given the tools we need to continue or we help out someone who is in need

Nightly we cross the finish line tired beat up but still ready to face tomorrow stage

Welcome to Dakar And life in business

For a sample of Dakarclick this Video Link

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 8: February ibaw 2014

January IBAW Meeting Cynthia LaConte of Dohmen Company was the speaker at our January 21st meeting Ms LaConte is Dohmenrsquos first female CEO in the its 150 year history

Ms LaConte discussed the challenges within pharmaceutical industry bringing new products to market and the ever changing landscape of business which prompts acquisitions Cynthia draws inspiration from race car driver Mario Andrettirsquos quote ldquoIf everything seems under control yoursquore just not going fast enoughrdquo

To view the PowerPoint presentation click here

Left There was no shortage of women executives attending the January meeting

RIGHT IBAW member Tim Peterson dons the distinct yellow scarf of National School Choice Week and introduces Carrie Bonk of Wisconsin Charter Schools Association

National School Choice Week provides an unprecedented opportunity every January to shine a positive spotlight on the need for effective education options for all children

Independently planned by a diverse and growing coalition of individuals schools and organizations National School Choice Week features thousands of unique events and activities across the country The Week allows participants to advance their own messages of educational opportunity while uniting with like-minded groups and individuals across the country

National School Choice Week is a nonpartisan nonpolitical public awareness effort

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 9: February ibaw 2014

If holiday shoppers learned one thing this past season it was that cyber attacks and data breaches can happen whenever wherever The December 2013 cyber attack on Target stores compromised as many as 40 million credit and debit card accounts proving that cyber attacks donrsquot just happen when someone gets a hold of your email account I wasnrsquot affected by this data breach but I know multiple individuals who weremdashand there was nothing any consumer could have done to prevent it

But there are plenty of other kinds of cyber attacks that are somewhat preventable (I say ldquosomewhatrdquo because being 100 percent secure is near impossible) I asked our director of information risk management (aka security guru) Mark Wilson what five things he would never do online Obviously the list could be pages and pages long and if I asked him a year from now chances are the list could be completely different For now though what would an IT security expert recommend avoiding online

Cyber Security Donrsquots

1 Use an Unsecured Network When performing a bank transaction or purchasing products online always use a secure network Also look for the ldquohttpsrdquo in the URLmdashthe ldquosrdquo indicates a secure website

2 Overshare on Social Media Oversharing on social media in generally something individuals should avoid whether via text photos or other multimedia But posting certain information especially anything confidential can lead to cyber attacks

3 Trust Unknown Sources Avoid opening emails or items from sources that you donrsquot know Cyber attackers will try to fool you in any way so if you donrsquot remember ordering anything from Amazon donrsquot click on that tracking link a shipping carrier supposedly sent you

4 Stay Out-of-Date Wersquove said it before and wersquoll say it againmdashupdate your software Especially when browsing Internet sites ensure your anti-virus and anti-malware software are active and current

5 Be Lenient with Passwords Distributing or even maintaining your passwords in clear text (eg email Word Excel etc) can be disastrous Keep them encrypted and make sure yoursquore using different passwords for your various log-ins

All of these actions can help prevent cyber attacks on you or your organization but educating yourself on Internet security will go a long way in continually reducing your risk To grow your awareness about Internet safety and cybersecurity even more download our eBook Safety First Risk Convenience and Security in a Cyber World or follow the Security category on our blog

Mark Wilson Director of Information Risks Management at Sikich LLP can be reached at (630) 210-3063 or mwilsonsikichcom

Five Things a Security Expert Wouldnrsquot Do OnlineMark Wilson Director of Information Risks Management Sikich LLP

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 10: February ibaw 2014

Three Harbors Council has notified Bob Gross of Gross Automation he will be receiving the Boys Scoutrsquos Silver Beaver Award for 2014

The Silver Beaver is the highest award a council can present a volunteer for distinguished service to youth

Members in the News

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 11: February ibaw 2014

Corporate Identity Can InfluenceInterior DesignKim Hastings President CJ amp Associates Inc

Itrsquos becoming increasingly common for corporate culture and branding to influence the interior design process

Many companies want to impart a certain type of culture and corporate identity into the design of their office space and businesses As a result the look and function of office retail medical and education facilities are increasingly impacted by image positioning strategies

Regardless of size companies are using the interior design of their offices meeting facilities and businesses to convey images that will have a positive impact on employees customers and others

The use of signage and the repetition of logos are established practices in large restaurant chains and retail outlets This aesthetic sameness approach to interior design means one facility will look like sister facilities Although a customer may never have been to a particular location of a restaurant or retail business before the familiar design elements help to facilitate immediate trust in the quality of products or services offered

That feeling of trust can also be generated in employees and customers who visit corporate offices in multiple locations that share common interior design standards

Design-conscious image building can help support a companyrsquos overall branding strategies For instance technology-based companies typically want the interior design of their offices to convey a cutting edge mentality and image often through a modern deconstructionist style that incorporates metals and bright colors Financial service firms on the other hand strive to create an image of stability and success through more traditional interior design utilizing darker woods and heavy brass fixtures

Law firms may design office space to convey a feeling of power and control This can actually become an influential component to negotiations that take place within the facilities

Using corporate culture and image in the interior design of facilities can play an important role in positioning companies in the marketplace It can be used to convey specific feelings and images to employees customers visitors and others in office spaces educational building medical facilities and more

If you operate more than one facility it may be worth the time and effort to evaluate the benefits of standardizing interior designs based on the type of business or service identity that you want to strengthen or establish

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 12: February ibaw 2014

Did you ever aspire to be a leader or think you could become one if only given the chance Are you waiting for that magical leadership development course that just has to be out there for you to attend to make you the respected leader you want to be Are you waiting for that promotion that will catapult you in that ldquoleadership rolerdquo Those are great questions however maybe the more important question is ldquoWhat can I do today to put myself on the path to becoming a GREAT leaderrdquo

Some people say leaders are born not made I disagree I believe a person can take steps to seize opportunities to lead within their daily life even if they are not the ldquobossrdquo and build their leadership awareness and leadership skills to become a successful leader when they find the opportunity to lead or are given the chance to lead

Let me share with you my thoughts on some people that I look up as being or having been good leaders and the traits or principles that their leadership was built on I have to start with one of my favorite books ldquoGood to Greatrdquo by Jim Collins In that book the author describes the term ldquoLevel 5 Leadershiprdquo and cites several business leaders such as Darwin Smith of Kimberly Clark Cork Walgreen of Walgreens or George Cain of Abbot Labs Each of these men not household names were cited in ldquoGood to Greatrdquo as Level 5 Leaders Keys to achieving this status were the principles of combining personal humility and professional will along with unwavering resolve

Another great leader that comes to mind is Rudolph W Giuliana the former mayor of New York City who displayed his leadership during and after the September 11th attack on the World Trade Center In his book ldquoLeadershiprdquo he describes some key leadership principles as Reflect then Decide and states that leadership is a Privilege but it also carries Responsibilities

Finally out of the world of sports one of my favorite leadership examples is Tony Dungy former NFL player and head coach of the Indianapolis Colts In his book ldquoThe Mentor Leaderrdquo he defines leadership as ldquohow others around you flourish as a result of your leadershiprdquo

I recently came across what was described as the first definition of Leader - ldquoprimary shoot of a plant the main artery through which the organism lives and thrivesrdquo The above people are examples of this definition

Here are some simple ideas to start your path to effective leadership Donrsquot wait to start practicing them Start writing down your personal ideas plan as soon as you finish this article

Define your idea of what makes an effective leaderThink about a person you worked for that in your opinion exhibited strong leadership attributes and ask yourself what set himher apart from others Take a look outside your workplace maybe in your church localnational leaderspoliticians Take a look at sports you participate in or professional athletes or coaches

Bringing out the Leader in YouMichael Theisen President of Sales Management and Marketing Solutions

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 13: February ibaw 2014

that appear to be strong leaders What attributes set them apart from others in their field making them effective leaders of people Jot down your thoughts on paper and then lists the skills or attributes you think you would want to be part of your leadership principles

List opportunities that exist today in your life to start showing leadership Even if you are not in a management position look within your company or church group for opportunities to lead by heading a committee a volunteer event or other activity Take a look at coaching a youth sports team getting involved in your local government or school leading an initiative or project Check with local not for profit organizations in your community and find out if they have a need for someone to lead or head up a program There are a lot of opportunities to start developing your leadership skills Keep your eyes open for the chance

Work at developing leadership traits skillsBecoming a good or great leader takes some effort but with work you can develop or evolve your leadership capabilities Above I cited several examples of books that I have read to improve my leadership style and I have a list of 70+ books I have read from management text books to historical figures to sports related people all offering insight and ideas on becoming a better leader Also consider taking a course maybe at a local school or a seminar that you see advertised Finally just identify people you feel demonstrate strong leadership trait and observe their behaviors their approaches and how they conduct themselves Apply these readings classes or observations to how you conduct yourself in business and your personal life and you are on your way to becoming an effective leader

Bring out the LEADER in you by starting today

Michael Theisen President of Sales Management and Marketing Solutions LLC and is a member of IBAW His company focuses on working with small to medium sized businesses providing consulting services in the area of Sales Management Marketing and Strategic Planning

To receive his Leadership book list contact him at mjtheisen2003yahoocom

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 14: February ibaw 2014

Business Day in Madison February 6th

IBAW will once again be a partner with our friends at the WMC for Business Day in Madison on Thursday February 6th at Monona Terrace in Madison

For more information and to register click here

FEATURED SPEAKERS

ldquoNever Quit The Story of a Life Built on Successful Missionsrdquo

Robert OrsquoNeill - Team Leader Naval Special Warfare Development Group Retired Member Seal Team Six

ldquoPolitics and Public Policy - 2014 and Beyondrdquo

AB Stoddard - Associate Editor and Columnist for The Hill

ldquoA Tour of a Challenged Worldrdquo

Daniel Christman - Senior Counselor to US Chamber President

PROGRAM EMCEECharlie Sykes

Talk Show Host WTMJ Radio-Milwaukee

Governor Scott Walker

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 15: February ibaw 2014

Bipartisan Legislation Would Reduce Red-Tape Costs for Selling Small BusinessesRay Keating Chief Economist SBE Council Washington DC

The small business community got some rare good bipartisan news from Congress on January 14 In fact a pro-small-business piece of legislation didnrsquot just get bipartisan support it actually received a unanimous 422-0 vote of approval

The bill ndash the ldquoSmall Business Mergers Acquisitions Sales and Brokerage Simplification Actrdquo (HR 2274) sponsored by Rep Bill Huizenga (R-MI) ndash would reduce the regulatory costs associated with the sale and purchase of small privately held companies

Under current law broker dealers must register with the Security and Exchange Commission (SEC) the Financial Industry Regulatory Authority (FINRA) and one or more state regulatory bodies The associated costs of course get passed on when small and family-owned businesses are sold

This bill in the House along with accompanying Senate legislation (S1923) introduced by Senator Joe Manchin (D-WV) and cosponsored by Senator David Vitter (R-LA) would reduce regulatory burdens by exempting brokers performing services related to the sale of small private firms

According to a Forbes report ldquoUnder the 1934 act brokers pay registration fees which usually range between $5000 and $75000 a year to the Financial Industry Regulatory Authority (FINRA) [Michael Nall president of the Alliance of Merger amp Acquisition Advisors (AMAA)] says In addition initial set-up and compliance costs often exceed $150000 according to testimony before a subcommittee of the House Committee on Financial Services by Shane Hansen a partner with law firm Warner Norcross amp Judd on behalf of the AMAArdquo

Congressman Huizenga noted on the House floor ldquoCurrently all M amp A brokers are subject to costly burdensome regulatory requirements which adversely impact and unnecessarily increase the costs that business owners incur when they buy or sell their businesses (Business owners) canrsquot move ahead they canrsquot really afford to sell that corner store mom-and-pop-type operation so they end up closing itrdquo He also pointed out that ldquotherersquos approximately 10 trillion thatlsquos trillion with a lsquoTrsquo privately owned small family type businesses that will be sold or potentially closed in the coming years as baby boomers retirerdquo and that this legislation could help many businesses to be sold with jobs saved rather than being closed

Bipartisan support for common-sense deregulation is still possible in our nationrsquos capital Letrsquos hope that the US Senate quickly follows the Housersquos lead on this pro-small-business legislation

To read SBE Councilrsquos letter in support of HR 2274 please click hereTo read SBE Councilrsquos letter in support of S1923 please click here

Raymond J Keating is chief economist for the Small Business amp Entrepreneurship Council

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 16: February ibaw 2014

First Business Bank has been conducting the economic survey of Northwest Wisconsin for the past six years The survey was based on the responses of 382 businesses across the county The sample size has an error range of 5 percent and a confidence level of 95 percent Full survey results are available at wwwfirstbusinesscomsurveyresults

Executive Summary (APPLETON WI) ndash December 6 2013 ndash Key findings of the 2013 First Business Economic Survey of Northeast Wisconsin which was conducted by the University of Wisconsinrsquos AC Nielsen Center for Marketing Research in September and October of 2013 indicate businesses saw decreased profitability in 2012 however sales revenue remained steady Key Findings for 2013

- The percentage of Northeast Wisconsin businesses reporting increased Profitability in 2013 was significantly down from 536 in 2012 to 391

- The proportion of firms reporting unchanged Profitability was significantly up from a mere 513 to 206 showing less polarization in the change of Profitability

- Businesses targeting the Wisconsin region also reported a significant increase in unchanged Profitability from 51 to 206 suggesting less polarization in the results

- Significantly higher than 143 in 2012 38 of the businesses targeting the Midwest region reported decreased Profitability A significantly lower proportion of businesses targeting the Midwest region reported increased Profitability at 381 vs 718 in 2012

- Only 199 of Northeast Wisconsin businesses reported exceeding Expected Performance which was significantly lower than 275 last year

- Consistent with last year around 40 of Northeast Wisconsin businesses were able to meet their Expectations in 2013

- The proportion of Northeast Wisconsin businesses reporting an increased Number of Employees was significantly down to 228 in 2013 from 359 in 2012 With over 60 reporting an unchanged Number of Employees vs only 454 last year employment remained fairly consistent in 2013

- There was also a statistically significant increase from 385 in 2012 to 571 in the proportion of businesses targeting the Wisconsin region and reporting the unchanged Number of Employees

- For 2013 the proportion of businesses reporting unchanged Overall Wages was significantly higher at 373 compared to 278 last year This signals that more businesses than earlier are experiencing similar wage changes

- 623 of manufacturing businesses reported increased Wage in 2013 which is significantly lower than 794 in 2012

- 50 in 2013 vs 255 in 2012 of the Other Businesses category project Wages to remain unchanged in 2014 indicating less variable Wage changes experienced by businesses

2013 First Business Economic Survey of Northeast Wisconsin

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 17: February ibaw 2014

- The proportion of businesses reporting decreased Prices went significantly down from 11 in 2012 to 53 in 2013

- 541 of businesses targeting the Midwest region reported unchanged Prices in 2013 which is significantly higher than 286 in 2012

- Only 308 of both B2B and B2C businesses reported decreased Price in 2013 which is significantly lower than 97 in 2012

- Significantly less than last year only 38 project increased Capital Expenditure Almost half the businesses forecast unchanged Capital Expenditure in 2014

- 77 of the businesses project better performance in 2014 projecting overall a positive outlook for 2014 Although not statistically significant this year slightly fewer businesses reported an increased Sales Revenue than those in 2012 At 40 a higher proportion reported decreased Sales Revenue in 2013 This compares to 28 in 2012

- Auguring well for their industry significantly less retail businesses project decreased Revenue for the next year (12 compared to 36 in 2012)

- Consistent with last year almost 62 reported increased Operating Cost in 2013 Furthermore 56 of businesses are projecting increased Operating Costs for 2014

- In terms of Capacity Utilization no significant change was reported in 2013 as compared to 2012 Around 15 of the businesses a slightly higher proportion than in 2012 reported Over Utilization of Capacity

This is the sixth year this study has been conducted

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7120 local businesses Of those there were a total of 382 surveys received which were adequately completed pertaining to the key economic indicators within the required time frame This equates to a response rate of approximately 537 (see chart below for historical response rates) Of the 382 surveys 170 were entered online and the remaining 212 were received via faxmail

This survey sample size has an error range of 005 and is at the 95 confidence level For the purposes of this report Northeast Wisconsin is the 18 county region of Northeast Wisconsin commonly referred to as New North The counties include Outagamie Winnebago Calumet Waupaca Brown Shawano Oconto Marinette Door Kewaunee Sheboygan Manitowoc Fond du Lac Green Lake Marquette Florence Menominee and Waushara

-

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 18: February ibaw 2014

Thank you to our Corporate Sponsors who make your IBAW programing possible

BLOMQUIST BENEFITS

Become a IBAW sponsor and join us in helping Wisconsin small business

To learn about the benefits of sponsorship contact Steve Kohlmann by clicking here

K amp S Technologies

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 19: February ibaw 2014

Member Spotlight Red Elephant ChocolateRed Elephant Chocolates founding cafe resides in a former produce merchants building in Milwaukees Historic Third Ward The building forms part of Commission Row an avenue where Italian immigrants built a thriving hub of fruit and vegetable warehouses and public markets in the early 1900s Today Red Elephant Chocolate joins the vibrant community of shops restaurants galleries and theaters revitalizing the off downtown Third Ward where it is introducing its unique Chocolate Cafeacute concept They are creating a comfortable cafe setting for chocolate lovers to savor not only traditional chocolates but also bakery

ice cream and unique beverage based chocolate products and gifts It is not only the home of their Milwaukee Chocolate Cafeacute but the headquarters for their business as well as the fulfillment center for their online Cloud Cafeacute

Urban renewal goes hand-in-hand with their philosophy of chocolate Its about connecting the present with the past respecting tradition and building upon it From the first hot cocoa sipped by the Aztecs and other early American civilizations who invented 1000rsquos of years ago to the first chocolate bar made in America the possibilities and benefits of the cocoa bean are constantly being discovered and rediscovered At Red Elephant Chocolate the story of one of the worlds greatest foods is present in each bite sip or flavor of their premium chocolate delights

Red Elephant also draws on the classic Milwaukee tradition of excellence in the chocolate industry We individually handcraft their selected line to exacting standards The base of their products is the highest quality all-natural chocolates including from single-origin South American cocoa They are also partnering with local family businesses who have passed down techniques and skills from generation to generation

This is their way of making this rich history your unforgettable story or shall we say a chocolate experience youll never forget

Red Elephant Chocolate Third Ward Cafeacute333 N Broadway StMilwaukee WI 53202 USAPhone 414-431-5509

Click for website

Richard Keenings holds their invented lsquochocolatersquo whipped cream puff above special flavor hand decorated truffles

Chocolate case displaying the individually hand crafted and decorated chocolates made on site

One of their chocollatiers in their studio creating their delights

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

ATampTIndustrial Towel amp UniformBlomquist BenefitsAssociated BankSikichGodfrey amp KahnPark BankLauber CFOrsquosvon BriesenVrakas BlumAdvantage Leasing

Grace MatthewsSimandl Law Group SCBSI - Design Build FurnishK amp S TechnologiesJudson Commercial Real EstateReinhart Boerner Van Deuren SCHypneumat Mfg

Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 20: February ibaw 2014

You Can Make a Difference In Wisconsin

Spread the word of IBA to your business associates -

pass on the IBA brochure

Download it in PDF format or pass the l ink on

Available at wwwibawcom

Get Informed

Get Connected

Get Involved

THANK YOU SPONSORS

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Sponsor support helps IBAW continue to bring insightful programming to small

business owners

Ask about becoming a sponsor today

Welcome A New IBAW Member

Al SchultzSherwin Industries

Join Wisconsinrsquos premier business association

Contact IBAW by clicking here

Sherwin has been manufacturing asphalt and pavement sealers for over a quarter century and distributes asphalt pavement maintenance supplies and equipment Click for website

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 21: February ibaw 2014

X

Wisconsin Industrial Market Leaders

2014 ndash Base Statistics In the past 2 years Waukesha County has experienced 74 industrial expansions of +-20000 SF or $1mm in investment

Total Industrial space absorption within the County for 2013 was 19 million SF

The reported vacancy rate stands at 37 over a 702 million SF tracked inventory set

There are presently 91 buildings that have 10000 SF or more space available and only four that are in the 90000 SF and up range

The existing inventory stock is dated The average age of the 91 availabilities is 1985 Almost 30 years old

2014 ndash The Trends to Watch Build to suit activity and new construction could be poised for a break out year Within Waukesha County there are only 26 buildings north of 10000 SF that are for sale Of the 26 buildings 15 have been on the market for more than 12 months

Given the market strength if a property has remained vacant for north of 12 months there are either functional issues or pricing issues (or both) Without a proactive approach this class will continue to struggle Appearance and functionality have supplanted lowest price as primary drivers for facility selection

There will be upward pressure on pricing for any well- conditioned asset constructed within the past 20 years should it come on the market Expect price per square foot rsquos to get close to 2008 levels for user buildings

Manufacturing continues to lead the way on capital investments and this trend will benefit Waukesha Countyrsquos robust industrial base IHS Global is predicting that there will be a 7 increase in capital spending for 2014 ($211 Billion) by manufacturers Nearly double the 2013 amount The State of Wisconsin will also be entering the 2nd year of the Qualified Production Tax Credit which is gradually eliminating State Income Tax for manufacturers

2014- The Predictions With an expansion cycle that has had a strong run (74 within the County in two years) and an inventory shortage for existing product businesses will have to take a much closer look at the construction process to satisfy expansion needs This could slow overall market momentum given timing and pricing of new construction

Expect 2 new multi-tenant buildings of 80000-150000 SF in the Pewaukee market in 2014

Small to medium size manufacturing firms will drive more demand in Waukesha County in 2014 than WarehouseDistribution use

The market is close to equilibrium at 37 vacancy and I do not see much further compression of the vacancy rate Waukesha County will not be in the news as much this year and I am forecasting year end vacancy of 36 with a net market absorption of 350000 SF

1285 Sunnyridge Road Pewaukee WI 53072 2626958800 wwwjudsonrealestatecom

Contact Jeff Hoffman SIOR CCIM

2626958800 jhoffmanjudsonrealestatecom

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 22: February ibaw 2014

Political Advocacy bull Education bull Networking

wwwibawcom 262-844-0333 IBAWOfficegmailcom

We canrsquot be responsible how you feel after attending our meetings

IBAWrsquos Business Presentation Series offers high level speakers on timely business topics keeping you informed and exhilarated

Quality programming every month

Thatrsquos IBAW

ldquoAs a result of listening to the speakers today I was able to find and lookup the WI Lean Govt working group and booked appointments with three departments so far this afternoonrdquo - Mark Truesdell CTAccess Computer Technologies of Wisconsin Inc

ldquoI am much better informed and educated on a plethora of topicsrdquo

- Todd Poston

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 23: February ibaw 2014

PLEASE CHOOSE THE APPROPRATE CATEGORY FOR YOUR INVESTMENT IN THE GROWTH AND STABILITY OF SMALL BUSINESS

AMOUNT

NUMBER OF EMPLOYEES IN COMPANY ANNUAL DUES

1 ndash 5 $215

6 ndash 15 $275

16 ndash 25 $375

26 ndash 49 $470

50 or more $600

Sustaining Member $700

Special ndash Pre pay breakfast meetings ndash 12 for the price of 10 $300

ENCLOSED AMOUNT

Membership Application

Name____________________________________________________________________________________

Company_________________________________________________________________________________

Type of Business___________________________________________________________________________

Address__________________________________________________________________________________

City State Zip_____________________________________________________________________________

Phone____________________________________Fax_____________________________________________

Email______________________________________Website________________________________________

PAYING BY CHECK Make checks payable to IBA ndash and mail to IBA 960 Timber Pass Brookfield WI 53045 WANT TO PAY ONLINE You can also pay by Mastercard Visa at the IBA Membership page wwwibawcom

________________________________________________________________________ The Independent Business Association of Wisconsin is a not-for-profit entity filed with the IRS under 501(c)(6) of the Internal Revenue Code As a not-for-profit association the members of The Independent Business Association Inc are allowed to deduct a percentage of dues that are not used for lobbying purposes For the year 2013 based on the total income of the association and the lobbying expenses as reported on the Wisconsin State Ethics Board Lobbying reports for 2011 the percent of dues that were used for lobbing purposes is 10 Therefore the percent of dues that would be tax deductible is 90

IBAW 960 Timber Pass

Brookfield WI 53045

Office 262-844-0333 WWWIBAWCOM

Page 24: February ibaw 2014