BUILDING TOMORROW’SRESPONSIBLE ASSETS

95th

ISSUE

Col. Chandramohan & Mrs Prema, Asset Orchestra Tower 2, 10C

Dr. Rajan Babu & Mrs Jancy B K, Asset Orchestra Tower 1, 5G

Mr. Jaison Scaria, Asset Orchestra , Tower 2, 14F

Mr. Kishen Jacob, Asset Legacy, 10C

Mr. Sreerag, Asset Orchestra , Tower 1, 4F

Mr. Munwar V K Asset Orchestra, Tower 1, 9B

Mr. Sreekumar V, Asset Legacy, 9E

Mr. Jay Victor & family, 5A TKM Asset Grandios Sterling

Mr. Jegan N & family, 6C TKM Asset Grandios Sterling

Mrs. Sunitha Venu and Mr. G Venu, 10 B, Asset Le Grande

Mr. Balakrishnan,Asset Legacy 11D

Mr. Geevarghese Panicker Asset Orchestra, Tower 2, 8E

Dr. Mohammed Bishar,Asset Silver Streak-4A

Mr. Ragesh Chakrapany & family Asset Chandelier 7C

Mr. Sudheer Nair & Family Asset Gitanjali Villa 20

Mr. Manoj Samuel ATKM Asset Grandios Sterling - 8C

A monthly newsletter from Asset Homes

FEBRUARY 2021

2

Dear friends,

January started with the great news of vaccinations. The world is getting immunised and the virus going to take back seat soon. As the vaccine rollout commences, there is again more uncertainty in the air - will we return to the old normal or new normal? It depends. The vaccine will encourage individuals to resume the activities we missed - travelling, going to the gym or hanging out at the mall. It will allow businesses to resume activities that were hampering their bottom line. 2021 should be a great year as expected, a significant return of the market and an increasing number of satisfied customers. Let’s all get ready for the second innings ahead.

Marketing and communications are going to play a significant role in the coming days. Marketing and the art of the half-truth can’t go hand in hand. Big celebrities can no longer get away with endorsing the tall claims made by brands in their advertisements with Consumer Protection Law bringing account-ability.

A hair cream company that promised “hair growth in just six weeks” and an actor who appeared in that advertisement for the company have been asked to pay Rs 10,000 fine each to a consumer for making ‘false’ promises. Sourav Ganguly is the brand ambassador for a Rice Bran Oil. When he suffered a heart attack last month, marketers quickly point out the irony as this oil touts itself as "heart-healthy". The Company has

MANAGING DIRECTOR SPEAKS

A monthly newsletter from Asset Homes

responded by halting the ads and pointing out that heart health has several contributors, and oil is just one of them.

Kellogg’s Chocos packets proclaim “One Serve of Kellogg's Chocos has protein and fibre equal to that of one wheat roti”. What it does not menon is that the roti does not contain sugar. Another example is Sunfeast cookies which proclaim “no maida, no sugar” with a massive quantity of sweetener amongst its ingredients. You’re likely aware of the energy drink Red Bull’s signature tagline: “Red Bull gives you wings.” As a reasonable consumer, you know intuitively that Red Bull cannot give you wings. In the early 2000s, then-new artificial sweetener Splenda engaged in a marketing campaign with the tagline, “Made from sugar, so it tastes like sugar,” to convert consumers of other artificial sweeteners as well as sugar purists hesitant to consume anything artificial. But Splenda wasn’t really “made from sugar,” it's a chemical compound heavily processed in a factory. Later they were fined heavily for spreading half-truths. All these brands can assuage their consciences by saying that they did not lie. But when I see people who can ill afford it being believed and convinced, I’m not so proud to be a marketer.

In politics, the standards for lying are much lower than they are in business. You can sling mud, tweet utter nonsense, and hurl half-truths

at your opponent and get away with it. He’ll just sling it back. In business, it doesn’t work that way. It’s illegal to mislead consumers blatantly. In marketing, advertising and selling, there’s a big, a gaping grey area for the claims we make and the image we portray.

Trust is the most critical ingredient for the longevity of a brand. And that cannot be built on a foundation of half-truths. Celebrity endorsements are not going to go away any time soon - they are incredibly persuasive. We have to understand the business in the right way, learn it thoroughly, and deliver the knowledge through our error-free process, quality product and delightful service. Nothing can be compromised, including communica-tions.

Always keep in mind that consumers are deeply, contagiously sceptical in the post COVID era. And if they feel they’re being duped, they’ll shout it out any way they can. Business is all about relationships. Relationships hinge on trust. So lying, cheating or doing anything that betrays trust, also hurts the brand. Trust is the ultimate shortcut to a buying decision and the bedrock of modern branding. Keep up this message in mind and act accordingly. I wish you all a fabulous February.

Warm regards

Sunil Kumar V

Founder & Managing Director

Asset Homes

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A monthly newsletter from Asset Homes

PRESS MEET

FIRE SIDE MUSINGS

CELEBRATING THE TRIUMPH OF RESPONSIBILITY

YOU HAVE MADE US ALL PROUD

Asset Homes conducted a press meet to announce the successful completion of the promise made ‘Delivering 500 Homes in 2020’. In this Event Mr. Sunil Kumar V Founder& Managing Director, Asset Homes announced Down to Earth, Budgeted apartments and Young at Heart Elder friendly apartment projects. Down to earth

apartments will be helpful to fulfil an individual's dream to own a home at an affordable budget. Young at heart, will be specially designed with all the amenities for Senior living. Asset Homes as a responsible builder caters to a variety of home buyers with diverse preferences and purchasing power.

Bank Managers visited Asset Orchestra, Trivandrum

Congratulations to the newly elected mayors.Congratulating Ms Hrudaya R. Krishnan, proud owner at Asset Lineage 4C, Pradhan Mantri Rashtriya Bal Puraskar 2021 awardee.Congratulating Ms Hrudaya R. Krishnan, proud owner at Asset Lineage4C, Pradhan Mantri Rashtriya Bal Puraskar 2021 awardee.

AN EVENING WITH A LUMINOUS STAR

Dr. Beena Philip, Mayor, Kozhikode Corporation .

Mr. M. Anilkumar, Mayor, Cochin Corporation.

Mr. T. O. Mohanan, Mayor, Kannur Corporation.

Ms. Arya Rajendran, Mayor, TVM, Corporation.

Mrs. Prasanna Earnest, Mayor, Kollam Corporation.

Mr. M K Varghese, Mayor, Thrissur Corporation.

Mr.Sunil Kumar V Founder& Managing Director, Asset Homes had the privilege of meeting Mr. P.C . Nambiar Director Serum Institute Pune & proud owner of a flat at Asset Luminaire, Kadavanthra, Cochin who invented vaccine for COVID 19.

A monthly newsletter from Asset HomesA monthly newsletter from Asset Homes

4

Birthday surprise to Mr. Aby Abraham Asset Chrisabelle 2D

Birthday surprise to Mrs.Beena George Asset Raintree 3B

House Warming Mr. Roy M. jacob & family, Asset Chrisabelle 4C

House Warming Mr. Sudheer Nair Asset Gitanjali Villa 20

Wedding Wishes Mr.Harikrishnan, son of Mr Radhakrishnan, Asset Legacy 10A

Wedding Wishes to Ms.Vidhya, Daughter of Mr.Vijayakumar

ASSET SCRIBBLES

"Wonder from Waste".A flower made using pista shells. Mrs.Shalini PS - Executive Asset Delight

DELIGHT SURPRISE

MAINTENANCE CLINIC

CUSTOMER ON BOARD

Dr.Prasanth Kumar.K.G owner 7A Asset Grandios Sterling. He is Specialist Pediatrician at Abeer Alnoor, Dubai

Dr.Prasanth Kumar.K.G owner 7A Asset Grandios Sterling. He is SpecialistPediatrician at Abeer Alnoor, Dubai

Art by Neha Rajesh D/o Mrs.Seena Rajesh Customisation Head-Asset Delight &Mr. Rajesh K RSr. Responsible Manager

Asset Homes conducted a Maintenance Clinic at all the completed projects across Kerala. The clinic was exclusively carried out to check the functioning of Ultra filtration units provided for the supply of recycled water used during toilet flushing.

Asset Canvas. Asset BayAsset Petals Asset Chandilier

ASSET SCRIBBLES

Edited and published by Mr. Sunil Kumar V, Managing Director, for and on behalf of Asset Homes. For private circulation only.

Ms.Anumaya CRResponsible

Manager Electrical11 Years

Mrs.Indu RajeshManager

Asset Delight13 Years

Mr. Krishnakumar V Sr.Responsible

Manager14 Years

Mr. Prasanthan Alinkeel

Sales Manager5 Years

JUST MARRIED

HAPPY BIRTHDAY

Mr. N MohananFebruary 7

Nijo Baven & Annie Varghese

Sijo David & Ashitta

Mr. Sainath Kadavil GopiFebruary 8

Mrs. Salini P SFebruary 14

Mr. Derriel JohnFebruary 15

Mr. Nandakumar K.S 7-feb

Mr. Hari V Shenoy 9-feb

Mr. Dinil Kuriakose 10-feb

Mr. Sajeem S 11-feb

Mrs. Beena Joseph 17-feb

WEDDINGANNIVERSARY

Mr. Rajive T

Wall of Fame Mr. Santhosh T

Mrs.Seema Jayadevan

STAR AWARDS

SPECIAL RECOGNITION

Sales StarVinod Kumar K

Service star of the monthMs.Hayna Francis

Mrs.Priyanka Premlal

Mr. Vivek R

-

Mr. Gopakumar GDy Manager

Sales5 Years

Mrs.Chandini Arun Dy- ManagerAsset Delight

5 Years

Mr. Mijo John

ENGINEER OF THE MONTH

Mrs.Ajitha Raghuraj AGM Finance along with

Mr. N Mohanan Director & Mr. Sunil Kumar Founder

& MD Asset Homes unveiling the newsletter.

SAFETY MEETING

Asset Rangoli Asset Rangoli Asset LimelightAsset Sunny Days Asset Fortuna

Asset Alpine Oaks Asset Rangoli Asset Rangoli Asset SunnydaysAsset Precious

TOOL BOX TALK

SERVICE CITATION

Mr. Shihab R HSite Engineer

5 Years

Mr. Dinil KuriakoseSr. Site

Engineer5 Years

www.assethomes.in