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Upcoming Events

2012-2013 Directors Selection February 13, 2012 Application and Interviews

Summer Session at Penn State Fair February 22, 2012 11:00 a.m.-3:00 p.m. Alumni Hall

Account Executive Forum February 26, 2012 6:00-7:00 p.m. 104 Thomas Building All Firm Meeting February 26, 2012 7:00-8:30 p.m. 104 Thomas Building HVC/SBDC social media seminar w/ Cait & Kristin April 4, 2012 1:00-3:30 p.m. TBD

Earth Day Event April 20, 2012 TBD

Special Olympics Beaver Stadium Run April 22, 2012 Beaver Stadium

February 2012 Newsletter

Don Davis Program in Ethical Leadership Honor Code Event

February 1, 2012 | Carnegie Lobby

We would like to congratulate our new spring 2012 Account Associates!

Alexandria Pump Contempo Artisan Boutique Stephanie Spada Contempo Artisan Boutique Amanda McCloskey Summer Session at Penn State Amanda Arleth Summer Session at Penn State Julie Mastrine Jezebel’s Boutique Emily McKenna Jezebel’s Boutique Victoria Maggio College of Agricultural Sciences Kayla Inserra College of Agricultural Sciences Morgan Ghinassi Campus Sustainability Office Stephanie Denchak Campus Sustainability Office

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February 2012 Newsletter

Spring 2012 Client Spotlights We’re happy to announce our new line up of spring clients!

Jezebel’s Boutique Jezebel’s Boutique is located on East College Avenue in downtown State College, across from the Penn State campus and is owned by the mother and daughter team of Patty & Jessie Stover. The store currently carries over 40 designer lines, including Betsey Johnson, Panache, Elle MacPherson, Hanky Panky, Spanx, Wacoal, and more. Products include bras, panties, maternity bras, nightgowns, sleepwear, lounge wear, handbags, robes, bath products, lotions, cosmetics, slippers, and more. At Jezebel's Boutique, women of all sizes and shapes can find the perfect bra with staff professional trained in bra fitting.

College of Communications  The Don Davis Program is one of the many research centers within the College of Communications at Penn State University. The mission of this program is to promote professional, academic and personal integrity to students by supporting the development of professional ethics through curriculum, and offering resources to support faculty. By reaching out to the College’s undergraduates, they are prepared to be the principal leaders of tomorrow’s media institutions.

 Contempo Artisan Boutique Contempo Artisan is a small business located in Boalsburg, PA that sells hand crafted jewelry. Owner, Staci Egan specializes in jewelry made out of wire and finds her inspiration in the foliage of Central Pennsylvania. The store offers a variety of products and features artists that contribute pottery, paintings, photography and different styles of jewelry.

Special Olympics Pennsylvania – Beaver Stadium Run The mission of Special Olympics PA is to provide year-round sports training and competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills, and friendship with their families, other Special Olympics athletes, and the community. All training and competition opportunities are provided free of charge to the athletes and their families, enabling everyone to experience the benefits of Special Olympics that extend well beyond the playing field. The Beaver Stadium Run is a 5k Run/Family Fun Walk at Beaver Stadium in University Park, PA that serves as the largest fundraising event for Special Olympics PA.

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February 2012 Newsletter

Spring 2012 Client Spotlights We’re happy to announce our new line up of spring clients!

Summer Session at Penn State Penn State's Office for Summer Session provides information about summer courses for undergraduate, graduate, and professional degree students. Through the office, students from Penn State, or other institutions, can access many university resources and summer programs. This year, the Office for Summer Session is offering the first “Summer at Penn State Fair,” to be held on Wednesday, February 22, 2012 at the Hetzel Union Building on the University Park campus. The fair will provide students a chance to see what Penn State has to offer in the summer, from summer classes to on-campus job and internship opportunities. Agricultural Sciences Competition  The College of Agriculture Science’s Springboard Business Competition is quickly approaching, with the judging and banquet being held on Nov. 14 at the Nittany Lion Inn. Currently, our team is pitching stories about the competitors and their business plans to their hometown newspapers. We hope to see these stories published for recognition for the client, as well as for our own public relations experience. Event planning is also underway for the banquet. We are actively working on fulfilling the client’s needs, down to every last detail for the competition banquet, in hopes to offer all the competitor’s an elegant reward for all of their hard work and dedication. During the banquet, the AgSci Springboard Competition winner will be announced and awarded $5,000, with the second place team receiving $1,000. The evening focuses on encouraging entrepreneurship through speakers, professors, and other networking opportunities.  Nittany Co-Op Nittany Co-Op is a non-profit organization that aims at bringing the community together. Nittany Co-Op works with businesses in Centre County to help build the community. This year, Nittany Co-Op will be offering its discount card benefits to students.

Campus Sustainability Office The Campus Sustainability Office, in conjunction with other campus programs, will be hosting an Earth Day Celebration on Friday, April 20 in Alumni Hall in the HUB. The goal of the event is to encourage students, faculty/staff, alumni and community members to celebrate what the earth has to offer while educating attendees on ways to be more sustainable. More information can be found at http://www.earthday.psu.edu/

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 We offer services to local businesses at zero to minimal cost. Our services include:

• Research ü Focus groups ü Surveying ü Evaluation

techniques ü Campaign

development ü Social media

strategy

• Media Relations ü News releases ü Press kits ü Media pitching ü Radio and

television spots

• Writing ü Feature stories ü Op-ed pieces ü Editing and layout ü Social media

• Event Planning

ü Promotions ü Event

management ü Media coverage ü Creative materials

• Campaign Planning

ü Awareness and branding

ü Advertising and marketing

To request a Client Needs Assessment please email happyvalleycomm@gmail.com

February 2012 Newsletter

Who to Contact

Cait Gossert | @caitgossert • For client and staff issues, PR suggestions

Kristin DeRosa | @kristinderosa

• For PR suggestions, editing and communications consulting Allison Lilly | @allielilly

• For budget inquiries, HVC resources

Dana Leonhard | @dml327 • For staff issues and firm suggestions

Linda Feltman

• For Small Business Development Center consulting lcf2151@gmail.com

Figure  1:  Executive  Director,    Cait  Gossert  

Figure  2:  Director  of  Communications,  Kristin  DeRosa  

Figure  3:  Director  of  Staff  Relations,  Dana  Leonhard  

Figure  4:  Director  of  Business  Affairs,  Allie  Lilly