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    Feature Writing

    The Art of Telling Stories

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    Whats a feature?

    Features are told in a less hurried andgenerally more creative way.

    Features almost never begin with themost important information like invertedpyramid stories.

    More stories are written in a featurestyle today.

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    Kinds of features

    Trend storiesreport on changes thathappen gradually over time.

    Its often a good idea to personalize theleads of these stories.

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    Kinds of features cont.

    Profilestell the story of a person orpersons.

    Human intereststories in some waytell us more about what it means to behuman. They have little impact;

    sometimes profiles can be humaninterest stories.

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    Related terms

    A sidebaraccompanies a hard newsstory and is written in a feature style.

    A followupruns a day or more after themain news story and reports on resultsof earlier developments.

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    Do readers like inverted pyramidstories?

    Surveys say they dont, often

    commenting reading them feels like

    work. They tolerate the invertedpyramid because it delivers the newsquickly.

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    What do high school readers want?

    They want interesting, real stories aboutpeople they know. They also like

    controversy and interesting issues.

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    Do high school students get this kind ofwriting very often?

    Not very often. Most papers andyearbooks ignore thousands of story-

    telling chances every year.

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    Typical high school writing

    Exhibit A: Laura Orr has been namedStudent of the Month. Laura is a senior

    and last week was named the mostvaluable player on the state championshipvolleyball team.

    Her favorite activities include water skiing,tennis, reading and watching movies.

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    Typical high school writing

    Exhibit B: In a teenagers life, one thingis always true: The need for money is

    the same. Some teens can get moneyby working in stores or by doing oddjobs, but perhaps the most popular wayto earn fast money is through baby

    sitting . . .

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    Typical high school writing

    Exhibit C: February is Black HistoryMonth, and the school will again

    participate in a wide variety of activitiescommemorating the many contributionsblacks have made to the United Statesand the world.

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    How do you write compelling features?

    Abandon the inverted pyramid and usefeatures leads and style.

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    Feature writing hint #1

    Focus on a single person for your lead.

    Tell the story through one persons eyes;

    this requires good reporting.

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    Feature writing hint #2

    Focus on an incident or anecdote.

    Retell a specific moment or scene for your

    lead. Show, dont tell.

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    Feature writing hint #3

    Try a startling statement or dialogue orother devices.

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    Feature writing hint #4

    Describe a setting as a way ofestablishing the theme of a piece

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    Improved feature leads

    Exhibit A: Laura Orr never set out to be the All-American girl. It just turned out that way.

    She plays volleyball because it clears her mind, she said.

    Shes not sure why shes so good at it.

    I enjoy it so I work at it a little hard, I guess, she said.

    Her parents have always stressed academics, so its no

    surprise shes an honor roll student. Theyve never

    really pushed me, but I understand their expectations,she said. (focus on an individual, somewhat of astartling statement)

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    Improved feature leads

    Exhibit B: It took only a second.

    Sophomore Clyde Zeigler turned his back on Josh longenough for the mischievous 8-year-old to open the

    backyard gates, allowing the three black Labradors toescape into the neighborhood.

    I really panicked, Clyde said. The last thing Mr.Nelson, Joshs father, told me was to make certain thedogs didnt get out of the yard, and just like that they

    were gone. I chased them down for an hour. Welcome to the wonderful world of baby-sitting.

    (startling statement combined with an anecdote)

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    Improved feature leads

    Exhibit C: History teacher and coach Dennis Simsremembers his high school days all too well, and thememories arent good ones.

    Although I lived only a mile from school, I was forced toattend an all-black school, he said. We werent allowed to

    mingle with the white kids even though Id played with manyof them all my life.

    He said remembers how members of his family were deniedbasic rights suchasvoting and recalls the night a band ofthugs lynched a young black man for talking to a white girl.

    I grew up in a segregated community that treated usharshly, he said. Thank God thats all changed.

    As evidence, the school will again participate inFebruarys Black History Month, and Sims will be incharge of the annual event. (focus on an individual

    combined with an anecdote)

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    Body of the story

    The billboard or so-what graph

    This comes after the feature lead. (Feature

    leads can be several paragraphs.) It tells what the story is about.

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    Billboard example

    In the black sand in front of his bare feet a shirtless man named Jaidevis tidying up a capital P, as in Phoenix. Squatting on his heels, hecarefully removes what looks like a giant aluminum cookie cutter, thenflicks away stray bits of sand with a stick.

    Next he dusts the sand with graphite powder and covers it with a boxmade of molded clay and sand. Molten pig iron is poured in through ahole. When the iron cools, the box comes off, revealing a 200-poundmasterpiece entitled Phoenix Sanitary Sewer.

    To his government, Jaidev is a small but vital part of Indias drive to

    increase exports and earn foreign exchange. To some of hiscompetitors in the U.S., however, he is part of a network engaged inunfair competition. U.S. foundries claim India is dumping manholecovers.

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    Feature body

    Keep related material together

    Divide piece into sections. Each section

    tells a different part of the story.

    End stories in memorable ways. Oftenits a good to use a quote. This is called

    a clincher.