Facebook Advertising And The Marketing Mix

May 2012

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Facebook has a commanding share of the display ad market

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Facebook recently launched new ad products

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Pages become mission control for your business

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Anatomy of the new Facebook brand page

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Premium ads – new ad opportunities

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Premium ads – mobile

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Premium ads – Reach Generator

Reach generator enables brands to reach 75% of their fans on a regular basis, driving brand content into the newsfeed of ever more of their fans

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What are advertisers really getting from their spend?

Master storytelling on the world’s largest social platform integrating paid owned and earned media to reach fans like never before