fatima group of corporation

FATIMA FERTILIZER

Prepared for

Mam Sajida Nisar

Prepared by

Sundas Khalid 02 Abdul Ghaffar 30 Fatima Faisal 25

Abdul Rehman 58 Hassan Kibzai 52

Mohsen Siraj 23

January 16, 2012

ContentsFatima Group of corporation.................................................................................................................8

Investment portfolio..............................................................................................................................9

Fatima Fertilizer Company Limited..................................................................................................10

Pak Arab Fertilizers Limited..............................................................................................................11

Reliance Commodities (Pvt) Ltd.......................................................................................................13

Fatima Sugar Mills...........................................................................................................................14

Pakistan Mining Company.........................................................................................................16

Fatima Energy..................................................................................................................................16

Product Portfolio.................................................................................................................................17

Calcium Ammonium Nitrate (CAN)..................................................................................................17

Nitrophos (NP).................................................................................................................................18

Urea.................................................................................................................................................18

Nitric Acid | Industrial Solutions......................................................................................................18

Mélange Yarn...................................................................................................................................18

Heather Grey Yarn...........................................................................................................................19

Greige Fabric....................................................................................................................................19

Import Business...................................................................................................................................20

Export Business...................................................................................................................................20

White Refined Sugar........................................................................................................................22

Molasses..........................................................................................................................................22

Marketing management......................................................................................................................26

Marketing Mix.................................................................................................................................26

Marketing strategy..............................................................................................................................27

Segmentation......................................................................................................................................28

Targeting.............................................................................................................................................28

Differentiation.....................................................................................................................................29

Product................................................................................................................................................30

Products & Services of Fatima.........................................................................................................30

Calcium Ammonium Nitrate (CAN)......................................................................................................31

Products........................................................................................................................................31

Properties........................................................................................................................................31

Effect...............................................................................................................................................31

Application.......................................................................................................................................32

Price.................................................................................................................................................32

Nitrophos (NP).....................................................................................................................................32

Products Mix....................................................................................................................................32

Properties........................................................................................................................................32

Effect...............................................................................................................................................32

Application.......................................................................................................................................33

Price.................................................................................................................................................33

Urea.....................................................................................................................................................33

Products Mix....................................................................................................................................33

Properties......................................................................................................................................33

Effect...............................................................................................................................................33

Application.......................................................................................................................................34

Price.................................................................................................................................................34

Nitric Acid | Industrial Solutions..........................................................................................................34

Price.................................................................................................................................................34

PRICE STRATEGY..................................................................................................................................35

Research and development.............................................................................................................36

Market research..............................................................................................................................37

Technical research...........................................................................................................................37

Promotion............................................................................................................................................38

ELECTRONIC MEDIA.........................................................................................................................39

CAMPAIGNS.....................................................................................................................................40

RADIO..............................................................................................................................................40

CCTV................................................................................................................................................40

PRINT MEDIA...................................................................................................................................40

ROAD SIDE ADVERTISEMENT...........................................................................................................41

SWOT ANALYSIS...................................................................................................................................42

STRENGTHS......................................................................................................................................42

WEAKNESSES...................................................................................................................................42

OPPORTUNITIE................................................................................................................................43

THREATS..........................................................................................................................................43

INPUT STAGE.......................................................................................................................................44

INTERNAL FACTOR EVALUATION (IFE) MATRIX................................................................................44

INTERPRETATION.............................................................................................................................46

EXTERNAL FACTOR EVALUATION (EFE) MATRIX..............................................................................46

INTERPRETATION.............................................................................................................................47

COMPETITIVE PROFILE MATRIX (CPM)................................................................................................47

INTERPRETATIONS...........................................................................................................................48

MATCHING STAGE...............................................................................................................................48

THE BOSTON CONSULTING GROUP (BCG) MATRIX..........................................................................48

Vision...................................................................................................................................................49

Mission..............................................................................................................................................49

FFCL Approach.....................................................................................................................................50

Governance and Ethical Practices....................................................................................................51

Employees.......................................................................................................................................51

Customers........................................................................................................................................51

FFCL Contributions..............................................................................................................................53

The Work Place................................................................................................................................53

The Environment.............................................................................................................................54

The Customers.................................................................................................................................55

The Community...............................................................................................................................56

Fatima Group - Committed to serving the nation in its time of need..................................................57

Fatima Group of corporationatima Group contributes significantly to the economic development of Pakistan. Fatima Group was established in 1936 with trading of commodities and gradually entered into the manufacturing of various products. The Group has a success story spread over seven decades,

expanding its horizon from trading to manufacturing. FToday, the Group is engaged in trading of commodities, manufacturing of fertilizers, textiles, sugar, mining and energy. Remaining true to its founding principle of striving for excellence, the Group combined the vision of an entrepreneur, the knowledge of experts, the commitment and business expertise of three generations to develop its core strengths, vision and mission. With the commitment and effort of its employees, professional management and vision of its sponsors, the Group has achieved the standing of being the most progressive and fast growing conglomerate in Pakistan.

The Group has made exceptional progress in the last two decades and diversified into manufacturing of sugar and fertilizers. The Group has a distinction of being the largest exporter of molasses and importer of di-ammonium phosphate (DAP). In its endeavor to reduce dependency on imports, the Group is engaged in the quarry of rock phosphate which is used as production input in phosphate fertilizers.The Group's future plans and growth matrix are strategically designed for further portfolio diversification in the energy sector, focusing on green energy.

The commitment to corporate social responsibility at Fatima Group is evident in a wide variety of areas including the quality and safety of products, environmental, health and safety initiatives, ethical manufacturing programs, philanthropy initiatives, community relations, human resources, corporate governance and the code of conduct. Fatima Group assures that all its businesses are managed in compliance with business ethics as defined through its policies.

Realizing its responsibilities as a good corporate citizen, the Group contributes substantially to the economic development of Pakistan through taxation, exports and by creating employment opportunities for over 10,000 people.

Investment portfolio The Investment portfolio of Fatima Group consists of:

Fatima Fertilizers Limited

PakArab Fertilizers Limited

Reliance Weaving Mills Limited

Reliance Commodities (Private) Limited

Fatima Sugar Mills Limited

Pakistan Mining Limited

Fatima Fertilizer Company Limited The Fatima Fertilizer Company Limited was incorporated on December 24, 2003, as a joint venture between two major business groups in Pakistan namely, Fatima Group and Arif Habib Group.

The fertilizer complex is a fully integrated production facility, capable of producing two intermediate products, i.e., Ammonia and Nitric Acid and four final products which are Urea, Calcium Ammonium Nitrate (CAN), Nitro Phosphate (NP) and Nitrogen Phosphorous Potassium (NPK) at Sadiqabad, Rahim Yar Khan.

The Complex has a 56MW captive power plant in addition to off-sites and utilities. The Complex has been allocated 110 MMCFD of gas from the dedicated Mari Gas fields.

Foundation stone was laid on April 26, 2006 by the then Prime Minister of Pakistan. The construction of the Complex commenced in March 2007 and is housed on 950 acres of land.

The Complex, during its construction phase engaged over 4,000 engineers and technicians from Pakistan, China, USA, Japan and Europe.

The Company is listed at all stock exchanges of Pakistan, through a successful initial public offering (IPO) in February 2010. 200 million ordinary shares were offered to the public bringing the issued Share Capital from 1,800 million to 2,000 million shares.

Pak Arab Fertilizers Limited Pak Arab Fertilizers Limited was established as a result of protocol concluded and signed on November 15, 1972 by the Government of Pakistan to further strengthen and develop fraternal ties between Islamic Republic of Pakistan and State of Abu Dhabi.

A Memorandum of Understanding was concluded between Pakistan Industrial Development Corporation (PIDC) and Abu Dhabi National Oil Company Limited (ADNOC) on March 7, 1973. A participation agreement emerged on November 1, 1973 to establish a joint venture for the expansion and modernization of the old Natural Gas Fertilizer Factory (NGFF) at Multan.

The Company was incorporated on November 12, 1973. Subsequently, PIDC assigned 52% of its shares to National Fertilizer Corporation (NFC) of Pakistan and ADNOC assigned 48% of its shares to International Petroleum Investment Company, with a paid-up capital of PKR743.061 million.

Under the privatization policy of Government of Pakistan, Pakarab Fertilizers Limited was privatized on July 14, 2005 at a cost of Rs.14.125 billion. It was acquired by a consortium of Fatima Group and Arif Habib Group.

Under the new management, Pakarab Fertilizers Limited has undergone extensive modernization and new improved processes have been introduced to maximize the output while minimizing the negative impacts on the environment. For this a Clean Development Mechanism (CDM) plant was installed, which is the first project of this kind in Pakistan. Basic aim of this project is the abatement of N2O and NOX emissions from the stack gases of Nitric Acid plant. The reduction of green house effect of these gases shows the new management's commitment towards a cleaner environment.

Pakarab Fertilizers Limited is located at Khanewal Road, Multan. The site area comprises 302 acres, which includes area for the factory and the housing colony with all amenities including medical centre, school, management and staff clubs for recreation of employees and their families etc

Reliance Weaving Mills Ltd

Reliance Weaving Mills Ltd (the Company) was founded by late Mr. Mukhtar

Ahmed Sheikh more than two decades ago and is headquartered in Multan (Pakistan). The Company obtained certificate of Commencement of Business on 14 May, 1990. Initially it has started its production as weaving unit but later it also involved in manufacturing of yarn. At present the Company is a high profile set-up in the textile export industry of Pakistan having two weaving units consisting of 295 looms with fully equipped state-of-the-art computerized back process comprising of warping and sizing machines and two spinning units comprising 35,520 spindles to cater the international market and to achieve the highest point of quality control. The Company has carved a niche for itself in the textile industry. Having diversified into various types of yarn and fabrics, the Company has been setting in standards, quality and caters to diverse markets across the globe. Major activities of the Company include manufacturing and export of cotton and synthetic yarn, manufacture and export of woven and processed fabrics. The Company supplies its products to the residential and contract customers in the Pakistan, United States of America, Europe, Middle

East, Far East, China and other Asian Countries to gratify the bulk requirements with an assurance of unblemished goods and timely delivery of the ordered goods to its customers. The Company is in the best position to cater the bulk requirements with an assurance of flawless finish and timely delivery of the

ordered goods to its customers.

The Company has invested in the latest technology to produce cost effective and high quality Textile products in accordance with customers' needs. The Company's state of the art production facility in Multan is spread over land area of approx. 705 Kanal. Over the years, the plants have demonstrated an operational excellence which has become a reference for the engineering and advisory companies whose processes and technologies are used here. Delegations from China and Japan keep visiting the plant site for gaining firsthand knowledge for the quality of production and this practice has also been adopted before deciding to purchase a new plant.

The Company Quality Assurance and Quality Control departments' stringent adherence to the quality system has resulted into providing quality products over the years in the domestic as well as in international markets. The Company has contributed tremendously to Textile industry in Pakistan but still has a long way to go. It foresees a bright future with its objectives to excel in quality, presentation and services to customers. The Company is striving hard for introduction of new product line, economical prices, more automation in production facilities & continuous improvements in quality and professionalism in every work aspect.

Reliance Commodities (Pvt) LtdA Fatima Group Company, Reliance Commodities (Pvt) Ltd. was incorporated in Pakistan in 1996. The company is a leading commercial exporter/importer of different commodities (i.e. export of molasses and import of sugar & fertilizers).

The company is the winner of 27th, 28th, 29th, 30th, 32nd & 33rd FPCCI Best Export Performance Trophy for Molasses.

The company belongs to a conglomerate group, which is operating fertilizer plants under the name of Pakarab Fertilizers Limited & Fatima Fertilizers Company Limited as well as sugar & textile industries. The directors of the company have good market reputation and sound financial worth.

The company had always fulfilled its business commitments and stressed on maintaining quality standards that have substantially enhanced export/import business. The operations of the company are ISO 9001:2000 certified. Due to good reputation in international market and healthy relationships with foreign investors, Reliance Commodities Pvt. Ltd. has managed to secure export business to the tune Rs.582.053 million in the year 2002-03, Rs.720.356 million in the year 2003-04, Rs.1, 061.038 million in the year 2004-05, Rs.1,656.281 million in the year 2008-2009 and we have imported fertilizers to the tune of Rs.5,336.310 million in the year 2007-08.

The Company has its own state-of-the-art storage terminal at the Oil Installations Area in Keamari, Karachi for molasses & warehouses for fertilizer.

Fatima Sugar MillsThe company was incorporated as a Public United Company In 1988 and certificate of commencement of business was granted in 1989.

The project was financed by ICP-Led consortium consisting of NBF ABL, MCB, UBL and HBL. Initially the sponsors of the company injected a capital of Rs.

128.459 million and subsequently it was enhanced to Rs. 720.478 million at different intervals.

Mills basic plant & machinery was acquired and installed by The Heavy Mechanical Complex, Taxila (A State Engineering Company), however, other vital equipments such as turbines, gearboxes etc. were imported from Germany and United Kingdom. The plant was started with initial crushing capacity of 4,000 M.Tons per day and it was subsequently enhanced in four phases. Currently the plant is working at the crushing capacity of 9,500 M. Tons per day.

In pursuance to its quality consciousness, the company has been accredited ISO-9001 certification by SGS & Ukas Quality Management and GMP-13 certification by Skal International, Member of Control Union World Group. The company has very clear goals and objectives and is striving to achieve competitive advantage by adopting latest technology & innovations, consistent training of its technical staff in the field of sugar industry and through appropriate strategies

Fatima Group diversified in sugar manufacturing in 1989 and Fatima Sugar Mills Limited was incorporated. Crushing capacity has increased from 4,000 metric tons at inception to 9,500 metric tons in 2009.

Pakistan Mining CompanyPakistan Mining Company Limited, a Fatima Group Company, is engaged in quarry of rock phosphate. The rock phosphate extracted from the mines will reduce the dependency on imports.

Fatima EnergyFatima Energy will be capable of producing up to 100MW electricity, processing byproduct (bagasse) from its sugar manufacturing activities at Fatima Sugar Mills Limited. The Plant is capable of using bagasse and alternative sources as fuel. The power generated from the Plant is sufficient to meet the Sugar Mill's immediate energy needs and also contribute to the national grid.

Product Portfolio

Calcium Ammonium Nitrate (CAN)

Nitro Phosphate (NP)

NPK and

Urea

Nitric Acid

Mélange Yarn

Heather Grey Yarn

Greige Fabric

Import Business

Export Business

White Refined Sugar

Molasses

Calcium Ammonium Nitrate (CAN)In farming, the efficient supply of nutrients to the plants, with a low level of losses, is of great importance. This applies primarily to nitrogen, which has a direct influence on crop growth and development. Due to its special properties, the supplies of nutrients are quick and for a longer time.

Nitrophos (NP)Balanced combination of Phosphorus and Nitrogen.For farmers, choosing the

right fertilizer for their soil is very important. In Pakistan, the soils are calcareous, have high pH and are alkaline in nature. Nitrophos (NP) being highly acidic is the most suitable fertilizer for these soil types.

UreaWorld's most common Nitrogen fertilizer. Urea is widely used in the agriculture sector both as a fertilizer and animal feed additive, which makes the production of urea considerably high in comparison to other fertilizers in the country.

Nitric Acid | Industrial SolutionsNitric Acid is a transparent, colorless to yellowish, fuming corrosive liquid that is a highly reactive oxidizing agent used in the production of fertilizers, rocket fuels and in a wide variety of industrial metallurgical processes.

Mélange YarnA mélange yarn is the yarn which is produced with various combinations of raw white & dyed cottons or dyed fibers. For example, if we mix 99% raw white cotton & 1% dyed cotton (of any color), then it will called "Mélange" yarn. Similarly, we can generate hundreds and hundreds of shades by mixing various percentages of Cottons with various ratios. All the formed yarns through this method will be called "Cotton Mélange Yarns”. At the moment, our spinning unit at Rawat is producing high quality Cotton Mélange Yarn in the following shades:

Black – 42 Shades

Brown / Chain – 14 Shades

Royal Blue – 14 Shades

Navy Blue – 14 Shades

Green – 14 Shades

Heather Grey YarnHeather Grey is the yarn which is produced with various combinations of raw white and black polyester. Considering these combinations as examples; 99% raw white cotton + 1% black polyester or 98% raw white cotton + 2% black polyester or 95% raw white cotton + 5% black polyester, many shades can be generated with different ratios of dyed polyester and in different colors. The yarns produced through these techniques are called quot;Heather Grey Yarnsquot; or quot;Polyester Mélange Yarn”. Along with "Cotton Mélange Yarn", our spinning unit produces 14 shades of "Heather Grey”.

Greige FabricMost people assume that "Greige" refers to a color, but it's actually a fabric. Greige is an unfinished woven or knitted fabric just off the looms or knitting machine that hasn't been bleached or dyed. It can be used for upholstery, window treatments, clothes and more.

The fabric produced by Reliance Weaving Mills Limited is a "Woven Greige Fabric". We have expertise in making Plain, Sheeting, Poplin, Canvas, Oxford, Duck, Bedford cord, Herringbone, Ottoman, Twills, Drills, Satins, Rip Stops, Slub, Power Stretch, Bi-Stretch, High speed count fabric and Dobby Fabrics in Greige.

Import Business

We have imported approx. 180,380 M.Ton & 11,328 M.Ton DAP fertilizers in 2008-2009 & 2009-2010 respectively. Now according to market report, there is an estimated gap of 400,000 MT between demand & supply of DAP in the local

market. Therefore, we have planned to import 100,000 M.T DAP up to US $ 63 million to meet local shortage.

Export Business

Production of Molasses remained between 1.6 million tons to 2.8 million tons during last ten years (1997-2007), while the export of molasses remained between 0.803 million tons to 1.848 million tones. Apart from export of substantial quantities of molasses from Pakistan, production of alcohol from molasses comprises the only major value-added product which is also being exported. The consumption of Alcohol made from molasses includes usage in Varnishes, Paints, Cosmetics, medicines, Explosives, Acetic Acid, Ethyl acetate, Butyl Acetate, Acetone, Acetic Anhydride, Acetate yarn, Paper, Paint, Leather, etc.We have exported the following quantity of molasses in last Six years:

Year M.Tons Amount US$

2003 315,852 11,103,182

2004 345,754 20,665,206

2005 366,327 21,776,607

2006 35,800 3,213,750 *

2007 27,962 2,063,272 *

2008 189,431 12,166,352

2009 242,078 23,138,227

2010 112,826 12,595,699

2011 250,000 37,500,000 (Targeted)

White Refined SugarWhite Refined Sugar is most sellable form of sugar, produce from sugarcane. At harvest time, farmer cut off the sugarcane and transports them to a sugar

processing plant to be pressed. The flavor of white refined sugar is relatively neutral, making it a popular choice for baking and sweetening drinks. This type of sugar tends to be more sticky and clumpy because of the increased moisture.

MolassesMolasses is a thick, brown to deep black, honey-like substance made when cane or beet sugar is processed. Molasses has somewhat more nutritional value than does white or brown sugar. It is used primarily in alcohol and food items. It have more nutritional value than white or brown sugar.FSML produce 35,158 Tons of Molasses in the year 2010.

Fatima FertilizerThe Fatima Fertilizer Company Limited was incorporated on December 24, 2003, as a joint venture between two major business groups in Pakistan namely, Fatima Group and Arif Habib Group.

The fertilizer complex is a fully integrated production facility, capable of producing two intermediate products, i.e., Ammonia and Nitric Acid and four final products which are Urea, Calcium Ammonium Nitrate (CAN), Nitro Phosphate (NP) and Nitrogen Phosphorous Potassium (NPK) at Sadiqabad, Rahim Yar Khan.

The Complex has a 56MW captive power plant in addition to off-sites and utilities. The Complex has been allocated 110 MMCFD of gas from the dedicated Mari Gas fields.

Foundation stone was laid on April 26, 2006 by the then Prime Minister of Pakistan. The construction of the Complex commenced in March 2007 and is housed on 950 acres of land. The Complex, when completed, is designed to produce:

500,000 Metric Tons of Urea per Annum

420,000 Metric Tons of Calcium Ammonium Nitrate (CAN) per Annum

360,000 Metric Tons of Nitro Phosphate (NP) per Annum

420,000 Metric Tons of NPK per Annum

The Complex, during its construction phase engaged over 4,000 engineers and technicians from Pakistan, China, USA, Japan and Europe.

The Complex provides modern housing for its employees with all necessary facilities. This includes a school for children of employees and the local community, a medical centre and sports facilities.

The Company is listed at all stock exchanges of Pakistan, through a successful initial public offering (IPO) in February 2010. 200 million ordinary shares were offered to the public bringing the issued Share Capital from 1,800 million to 2,000 million shares.

Marketing management

arketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.M

Marketing MixMarketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories:

Product

Price

Place

Promotion

The

important thing to note is that all these FFCL P’s (variable) are controllable, subject to internal and external constraints of marketing environment. Marketers, using different blends of these variables, can target

different group of customers having different needs. So, a customer may call marketing mix “the offering” .

Marketing strategy

Marketing strategy comprise of segmentation, targeting, differentiation and positioning. Here we will discuss how Fatima fertilizer company segmented the fertilizer, target the customer how it differentiate its products from competitor s what steps it take to engrained its product in consumer mind. In this present era, it is very important to do so because if competitors are very much and to compete with them we do not differentiate our product from them. We will be in loss and we have to cut down our prices so to avoid this situation we have to differentiate our product.

And we cannot target all consumers at the one time because we have limited resources to do our business, so to avoid this situation we do segmentation and find the way to make profit more and more after adapting the most beneficial segment and targeting them. All these segmentation, targeting and investing will be useless if we don’t have good image in the mind of people and good profitable relationship. So marketing says that first of all finds all needs and wants of people and then became them habitual. A well known sentence “we admit that you know the world but the world know you” so this is on us that how we create our image and what kind of image. Image that will last forever and will perish in a few years. Let’s rolling the ball to elaborate the terms used above paragraph.

Segmentation

So the first thing which is discussed above is segmentation strategy to attract the customer. According to it a market is divided into small groups with distinct needs, characteristics and behavior that might require separate marketing strategies or mixes (mix mean promotion mix, product mix and marketing mix). Like the other fertilizer organizations, Fatima fertilizer has also divided its product on the basis of geography.

Because fertilizer is such company which cannot be segmented on the basis of demography, psychograph or behavioral basis Fatima Fertilizer Company limited has divided market into different geographical unit such as Punjab, Sindh, Khyber Pukhtunkhawa and Balochistan. It has subdivided it into the Punjab and sindh into upper and lower sindh, southern region mainly Bahawalpur, Graham yard khan and D.G Khan. Multan is their main focus. Besides southern region in northern belt Lahore, Faisalabad, and sahiwal are its major points as well in sindh. They have segmented the province on the basis of agriculture and industrial region. Haiderabad, sukhar, khair pur and Faisalabad are their product centre point. Therefore these two geographic units are always under their consideration.

Targeting

After dividing the market in various segments, it is not possible for organization to satisfy the needs and wants of all customers in those particular units due to restricted and insufficient resources. Company must target a set of buyers sharing common needs and characteristics. The process by which organization evaluates each market segment, attractiveness and select one and more segment to enter. Fatima Fertilizer Company after dividing market into units target its customer it can better satisfy. The target customer of Fatima Fertilizer Company is those who own lands 5 or 50 acres.95% of land owner fall in this range.

It implies that Fatima Fertilizer Company has targeted 95% of Fertilizer Company. Fertilizer is such industry where customer does not have variety of products to satisfy its needs. For example if there is need of nitrogen for land, it is not possible to use something else or product ingredient to fulfill nitrogen need have soil. Therefore Fatima Fertilizer Company adopted undifferentiated or mass marketing approach according to this market-coverage strategy, the strategy the company go after the whole market with one offer. As we have mention above there is no space in this industry where industry produces different products for various geographical units to satisfy same needs. If the farmer in Lahore need calcium to enrich the production and the farmer in Bahawalpur also needs calcium to enhance the production. The company will satisfy the demand of both with single product can (calcium ammonium nitrate). It will not produce different product for the different region but this will provide the single product to satisfy the need of different customer. That is why there is no room of differentiated or segment marketing. A market coverage strategy in which no firm decide to target several market segments and design different offers for each in Fertilizer Company.

Differentiation

Differentiation is third step of customer driven strategy. It means how company differentiate the market offering to create superior customer value. Fatima Fertilizer Company differentiate its products to occupy good place in customer. In other words we can say that arranging for to occupy a clear, distinctive and desirable place in the mind of target customers.FFC makes great effort to differentiate its product from its competitors. It has much competitive advantage over its major competitors. Its competitors are Fuji Fertilizer Company, endro, engro and national feritilizer company.

1. It is the only fertilizer company in fertilizer industry that offers urea, CAN, N at the same time in three markets. Rest of competitors offer only one or two fertilizers.

2. In addition to offer products, it also educate and enlighten the former how and when to use urea and other fertilizers to enhance the production. For this purpose the company has hired agriculture experts to provide guide to end consumers.

3. Another securing point of Fatima fertilizer company limited is direct access to end consumer. Farmer can reach their complaint and piece of advices to relate of organization. In near future, they will to establish 24 hours free online system for farm.

Product

Product is the actual offering by the company to its targeted customers which also includes value added stuff. Product may be tangible (goods) or intangible (services).

Products & Services of FatimaFatima Fertilizer Company Limited is the largest and the only green field fertilizer complex, manufacturing and marketing "Nitrogen, Phosphate and Potash" fertilizers in Pakistan and offers products that are safe, consistent and environment friendly. Working for providing "balanced nutrition" to the crops, the company provides fertilizers for all crops for the right stage of growth.

Fatima Fertilizer Company Limited also offers a wide range of other products that mostly stem from upgraded gas and chemicals coming out of the fertilizer production plants

Fatima Fertilizer Company Limited produces:


Nitro Phosphate (NP)

NPK and

Urea.


In farming, the efficient supply of nutrients to the plants, with a low level

of losses, is of great importance. This applies primarily to nitrogen, which

has a direct influence on crop growth and development. Due to its special

properties, the supplies of nutrients are quick and for a longer time

(Jstore)

ProductsCalcium Ammonium Nitrate (CAN)26% N (Dual Nitrogen) - 13% Nitrate and 13% Ammonical

Other than Nitrogen, it supplies additional 5 elements required for plant growth:Potassium - 0.9%Calcium - 10%Magnesium - 0.05%Sulfur - 0.4%Copper - 0.001%

PropertiesCalcium ammonium nitrate (CAN) is a granulated nitrogenous fertilizer that

supplies nitrogen to plants in a balanced and secure manner. The combination of

ammonium nitrogen and nitrate nitrogen makes CAN a special product with

neutral chemistry (pH). The excellent granulation and specific surface coating

has very good spreading properties.

EffectThe composition of readily available nitrate nitrogen and reserved N (nitrate

available after its conversion from ammonium nitrogen) is optimal for providing

all crops with targeted nutrition. The nitrate nitrogen that is available

immediately after the application and absorbed in water is taken up directly by

the plant and nutrient losses are almost eliminated. CAN is a hygroscopic

product and needs very low moisture to be absorbed by the plants. It is equally

effective in water stressed areas where soil has low moisture. Furthermore

Calcium and Sulfur available in CAN is also helpful in soil reclamation.

ApplicationCalcium Ammonium Nitrate (CAN) can be applied universally and is suitable for

all crops, all seasons, soils and locations. The main components nitrate and

ammonium are present in an ideal ratio and make CAN an affordable fertilizer

for healthy plant growth in agriculture and horticulture. It is suitable for multiple

methods of application; by drill, broadcast or through fustigation.

PriceProduct Weight Price

CAN 50 KG 1500 PKR

Nitrophos (NP)

Balanced combination of Phosphorus and Nitrogen.For farmers, choosing the right fertilizer for their soil is very important. In Pakistan, the soils are calcareous, have high pH and are alkaline in nature. Nitrophos (NP) being highly acidic is the most suitable fertilizer for these soil types.

Products MixNitrophos (NP)22% Nitrogen - 20% Phosphorus (P2O5)Also contains 9~10% Calcium

PropertiesNitrophos (NP) is a granulated fertilizer in which each grain has equal amounts of Phosphorus (P) 20% & Nitrogen (N) 22%. In addition to this, NP being a highly acidic product with a pH of 3.5, is the most suitable fertilizer for soils that have a high pH and are alkaline in nature.

EffectThe balanced combination of Nitrogen & Phosphorus is ideal for plant growth and development. It contains dual Nitrogen (Nitrate: readily available to the plants and Ammonical: available after its conversion to nitrate through the process of nitrification). Consistent and longer use of NP also improves soil health.

ApplicationNitrophos (NP) can be applied universally on all types of soils, but is more effective where the soils have high pH and are alkaline in nature. In many crops it could be effectively applied at planting and at early growth stages of the crops. Each grain has equal amounts of N & P, hence the nutrients are equally distributed throughout the field.


Nitrophos(NP) 50 KG 1750 PKR

Nitrophos (NP) 25 KG 950 PKR

Urea

World's most common Nitrogen fertilizer.Urea is widely used in the agriculture sector both as a fertilizer and animal feed additive, which makes the production of urea considerably high in comparison to other fertilizers in the country.

Products MixUrea - 46% Nitrogen

PropertiesUrea releases nitrogen into soil which is thereafter taken up in by the plants. Once applied to the soil, urea undergoes vital transformations and breaks up into ammonium form and this total process is dependent on soil moisture. As soon as urea dissolves in the soil, it forms around it a zoning layer of high pH and ammonia concentration turning the soil to be acidic and toxic at the same level. Urea is available as prills that are crystalline white and highly resistant to moisture and thus facilitate long time storage as well.

EffectUrea has the highest nitrogen content, equal to 46 percent. This percentage is much higher than other nitrogenous fertilizers available in the market. The nutrient composition rendered by urea enhances the productivity of the soil and enriches its nutrient constituency. Providing each plant with relevant element needed, urea sustains plant life.

ApplicationUrea can be applied in various form, it can be spread in bulk alone or can also be mixed with other fertilizers before application. When urea is applied on acidic soils of higher pH i.e above 7.5, it should be incorporated into the soil as soon as possible. Urea is high moisture absorbent therefore it should be stored in sealed and well enclosed bags.


UREA 50 KG 1335 PKR

Nitric Acid | Industrial Solutions

Nitric Acid is a transparent, colorless to yellowish, fuming corrosive liquid that is a highly reactive oxidizing agent used in the production of fertilizers, rocket fuels and in a wide variety of industrial metallurgical processes.

Commercial grade nitric acid solutions are usually between 52% and 68% nitric acid. The Nitric Acid at Fatima Fertilizer Company Limited is 60% pure.

The main use of nitric acid is for the production of fertilizers. Other important uses include the etching and dissolution of metals, especially as a component of "aqua regia" for the purification and extraction of gold, and in chemical synthesis. (Principles of Marketing)

PricePrice includes the pricing strategy of the company for its products. How much customer should pay for a product? Pricing strategy not only related to the profit margins but also helps in finding target customers. Pricing decision also influence the choice of marketing channels. Price decisions include

Pricing Strategy (Penetration, Skim, etc)

List Price

payment period

Discounts

Financing

Credit terms

Using price as a weapon for rivals is as old as mankind. but it’s risky too. Consumers are often sensitive for price, discounts and additional offers. Another aspect of pricing is that expensive products are considered of good quality.

PRICE STRATEGY

In this modern era, price has a great role in the success. Because there are a lot of competitors in the market all have great strategy to attract consumers to purchase product. If we have a competitive advantage on our consumer we have to reduce our cost of production and as well as have to add value in our product. Price plays a vital role to attract consumer for the product. So every company is giving much consideration to price. They endeavor to charge that level of price which to acceptable to the consumer. They consumers are willing to pay against a product, but what does the really the product mean? Price is the amount of money for a product or services or sum of both that customer exchange for the benefit of product or service.

Fatima Fertilizer Company charge convenient price for all its products, which are all affordable for the customers. Before charging price, they analyze the

Product Weight Price

Nitric Acid 1000 Litres 2000 PKR

entire industry pricing strategy. Fatima Fertilizer Company limited don’t charge high price, because their target customers are lower, lower middle and middle class land owner. Those who possess the land between 5 to 50 acres it is not favorable for the company to charge tall prices which is beyond the purchasing power of customer because they will switch to competitors product which is already available in the market. That’s why Fatima Fertilizer Company limited has adopted cost-plus pricing strategy (Adding a standard markup to the cost of product). This is not huge gap between cost of manufacturing product and price they charge against that product.

Research and developmentIn today’s business world much importance has been given to research and development. It is the only way through an organization come to know what really the customer want who use king of business world. Customer is the only mean through which company achieve its ultimate goal which is profit maximization. Fatima Fertilizer Company also conducts research to know charging need, demand and want of customer. They do usually 2 types of research.

Market researchAs its name reflect, market research, in which research seeker direct customer. They customers ask the questions what they really want. They usually conduct market research through the means of survey, asking questions and by testing the product. The Fatima fertilizer company is well familiar with their customer. And provide desired products to the customer at appropriate and affordable price.

Technical research Fertilizer Company also research at technical base to enhance the production of existing under good level. For this purpose they have hired level-headed agriculture. Who are making great efforts to produce such user, nitrate phosphate, and calcium aluminums nitrate. Which fertilizer the soil and result enrich production in present situation in Pakistan is facing great shortage of agriculture for example wheat, sugarcane, rice and cotton etc. but very soon, the effort of Fatima fertilizer company will bear fruit and will reduce this shortage to great extent.

Place (Placement)

It not only includes the place where the product is placed , all those activities performed by the company to ensure the availability of the product tot he targeted customers. Availability of the product at the right place, at the right time and in the right quantity is crucial in placement decisions.

Placement decisions include:

Placement

Distribution channels

Logistics

Inventory

Order processing

Market coverage

selection of channel members

Promotion

Promotion includes all communication and selling activities to persuade future prospects to buy the product. FFCLL’s Promotion channels include:

Advertising

Media Types

Message

Budgets

Sales promotion

PerSarsabzl selling

Public relations

Direct marketing

As these costs are huge as compared to product price, So it’s good to perform a break-even analysis before allocating the budget. It helps in determining

whether the new customers are worth of promotion cost or not.It often takes time and requires market research to develop a successful marketing mix. You should not depend on one mix always try new mixes. While designing the mix, make changes to all mixes in such a way that all conveys the same message.

ELECTRONIC MEDIA Ptv

Ptv -world

KTN (Sindhi Language)

GEO

Indus T.V

ARY-Digital

CAMPAIGNS Kharif campaign

Rabi campaign

RADIO

National radio channels

Add duration

CCTV Islamabad airport

Multan airport

Faisalabad airport

Lahore railway station

Faisalabad railway station

Daewoo coaches

Daewoo lounges

PRINT MEDIA National daily’s

Regional news paper

International magazines

National magazines

Regional cultural magazines

Add size 108 pcm(standard size of add)

ROAD SIDE ADVERTISEMENT Jumbo hoardings

Bill boards

Ware house boards

SWOT ANALYSIS

STRENGTHS1. FFCL has 40% market share and have the position of market leader.

2. FFCL is ISO 9002 certified.

3. Strong internal control minimizes chances of fraud.

4. Well trained, disciplined and motivated work force.

5. Setup of plants, distributors and FSCs is based on R&D.

6. Huge distribution network of 165 warehouses to ensure uninterrupted supply of fertilizers.

7. High brand recognition of its brand “Sarsabz Urea”.

8. FFCL has a new Innovation (online warehouses).

9. Provides large variety of fertilizers e.g. Sarsabz Urea (P), Sarsabz Urea (G), Sarsabz NP etc.

10.FFCL is having strong network of dealers spread all over the country.

11.FFCL has 5 Farmers Support Centers (FSCs) that provide technical services to the farmers.

WEAKNESSES

1. High demands for products like “Sarsabz DAP” but orders are sometimes delayed during peak season.

2. Communication gap between warehouses and head office.

3. No proper utilization of warehouses and go downs.

4. Hesitant towards diversification

5. FFCL has nominal promotion for employees.

6. Ideas from bottom are not welcomed. Decisions are made by higher authorities

7. Dependence on Govt. gas and now is facing bigger problems due to gas load shedding.

8. Important decisions are delayed sometimes due to high centralization.

9. Army officers on high ranks are not trained and tuned for their particular jobs.

10.D.O is changed after every 3 years and he can’t understand the company matters.

OPPORTUNITIE

1. FFCL having strong financial position it can start new product line..

2. FFCL can enter into the foreign market.

3. Research & Development on seeds can be started.

4. FFCL can start agricultural financing at micro level.

5. Adding some new units to existing plants can enhance production capacity.

6. Internet enables visitors to access information about use of fertilizers

7. FFCL is in a position to set up a new plant in the country.

8. FFCL can have investment portfolio by investing in other successful sectors as well.

THREATS1. Stiff competition with existing competitors e.g. Engro, NFC, Dawood

Helcuilis, FFC etc

2. Gas supply is limited due to load shedding of gas.

3. Product price restrictions from govt.

4. Changing Govt. regulations regarding fertilizers businesses.

5. Weather conditions are sometimes not suitable for storing and warehousing.

6. Changing fertilizer prices are becoming threat.

7. Lack of availability of raw material from suppliers when needed.

8. Fragile economy of Pakistan

9. Increasing fuel prices are also becoming a big threat. Competition from new entrants (Fatima in 2008)

INPUT STAGE

INTERNAL FACTOR EVALUATION (IFE) MATRIXKEY INTERNAL FACORS

Weights Rating Weighted Score

Strengths:1. Market leader with 40% share

0.09 4 0.36

2. ISO 9002 certified

0.08 3 0.24

3. High brand 0.09 4 0.36

recognition of its brand “Sarsabz Urea”4. Provides free of cost technical services to farmers through 5 FACs spread all over the country.

0.05 3 0.15

5. Strong network of dealers that helps in availability of products even in remote areas.

0.06 4 0.24

6. Network of 165 warehouses ensures uninterrupted supply of fertilizers.

0.05 3 0.15

7. Online warehouses

0.04 2 0.08

8. Strong internal control minimizes chances of fraud

0.05 3 0.15

9. Large variety of fertilizers e.g. Sarsabz Urea (P), Sarsabz Urea (G), Sarsabz NP,NPK is available

0.06 4 0.24

10. Set up of plants, FSCs, warehouses and urea distribution districts is based on research

0.07 3 0.21

11. Well trained and disciplined work force

0.04 4 0.16

Weaknesses:1. Maximum investment in the Urea sector

0.07 2 0.14

2. Lack of market diversification

0.05 1 0.05

3. Pending orders during peak season

0.04 1 0.04

4. Information flow from warehouses to head office is slow

0.02 2 0.04

5. Retired army officers on high ranks, not trained and tuned for job

0.03 2 0.06

6. DO is changer after every 3 years; too short time to understand matters of organization

0.02 2 0.04

7. Delayed decisions

0.03 1 0.03

8. No proper utilization of warehouses

0.01 2 0.02

9. Promotion procedure of employees is slow

0.01 2 0.02

10. Ideas from bottom are not welcomed.

0.02 2 0.04

11.Dependence on Govt. gas and now is facing bigger problems due to gas load shedding

0.02 2 0.04

Total 1.00 2.86

1= Major weakness

2= Minor weakness

3= Minor strength

4= Major strength

INTERPRETATIONThe IFE Matrix describes the strengths and weaknesses of FFCL. And Weighted Score of IFE matrix is (2.86). Its weighted score is above average (2.50). So we can recommend that FFCL is an internally strong and well managed company. The company uses its internal strengths well to overcome its internal weaknesses. It has a group of loyal customers, and this loyalty is due to the trust on quality of products like well known and most leading product of its type “Sarsabz NP”. Now we can recommend that FFCL must have strong promotion activities on TV. Channel as it already has on radio and newspapers.

EXTERNAL FACTOR EVALUATION (EFE) MATRIX

KEY EXTERNAL FACTORS Weights Rating Weighted Score

Opportunities:1. FFCL can start new product line e.g. pesticides

0.09 1 0.09

2. FFCL is in a position to set up a new plant in the country

0.06 3 0.18

3. FFCL can add some new units to existing plants to enhance production capacity of plants

0.04 2 0.08

4. It can participate in acquisition of companies

0.09 1 0.09

5. Agricultural financing can be started at micro level

0.05 2 0.10

6. Investment can be made in textile industry and cooking oil industry due to strong interaction with them

0.06 2 0.12

7. Information availability on internet can enable visitors to access information about use of fertilizers

0.09 3 0.27

8. Agricultural research activities can be started to improve quality of seeds

0.05 3 0.15

Threats:1. Competition with existing competitors (engro, azgard, NFC, dawood hercuilis, FFC)

0.06 4 0.24

2. Competition with new entrants (e.g. Fatima in 2008)

0.07 4 0.28

3. Fragile economy of Pakistan 0.05 3 0.154. Changing government regulations 0.07 2 0.145. Increasing fuel prices 0.08 2 0.166. Changing fertilizer prices 0.03 3 0.097. Availability of raw material 0.06 3 0.188. Gas supply constraints 0.03 2 0.069.Lack of availability of raw material from suppliers when needed

0.02 3 0.06

Total 1.00 2.441= Response is poor

2= Response is average

3= Response is above average

4= Response is superior

INTERPRETATIONThe above matrix shows the opportunities and threats faced by FFCL. The weighted score of the FFCL in the EFE matrix is 2.44, which is below the average response that means company response to its external threats and opportunities is not up to mark. FFCL should make sound strategies to overcome external threats with opportunities.

COMPETITIVE PROFILE MATRIX (CPM)

Critical Success Factors

FFC EFCL NFCLWeight

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

1 Financial Position

0.16 4 0.64 3 0.48 2 0.32

2. Market Share

0.16 4 0.64 3 0.48 2 0.32

3. Customer Loyalty

0.13 4 0.52 3 0.39 2 0.26

4. Organization Structure

0.09 2.4 0.27 3 0.27 3 0.27

5. Production Capacity

0.09 3 0.27 3 0.27 2 0.18

6. Price Competitive

0.12 3 0.36 3 0.36 3 0.36

7. Global Expansion

0.12 3 0.36 2 0.24 2 0.24

8. Advertising

0.13 2.5 0.33 4 0.52 1 0.13

Total 1.00 3.39 3.01 2.081= major weakness

2= minor weakness

3= minor strength

INTERPRETATIONS

The Competitive Profile Matrix (CPM) identifies FFCL major competitors and its particular strengths and weaknesses in relation to the sample firm’s strategic position. From the CPM provided above we see that financial position and the Market share are the most important critical success factors as indicated by a weight of 0.16. The market share of FFCL is very high as it has a rating of 4; financial position is also very strong. (Google)

MATCHING STAGE

THE BOSTON CONSULTING GROUP (BCG) MATRIXThe BCG matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate. The BCG matrix allows a multidivisional organization to manage its portfolio of business by examining the relative market share position and the industry growth rate of each division in the organization. The relative market share position is defined as the ratio of the divisions’ own market share in a particular industry to the market share held by the largest firm in the industry.In this case division is made on the basis of different products. Here we will graphically present different of FFCL how they are contributing towards market share and growth rate. There are 2 main categories of products. Other detail of these products is given below.

Product wise Division

Percent Market Share

Percent Growth Rate

Revenues (Rs) Percent Revenues

Profits (Rs) Percent Profits

Sarsabz Urea

61% 32% 40,300,523,929

62% 5,814,964,791

78%

Sarsabz NP

47% 53% 24,700,321,117

38% 1,640,118,274

22%

Total 65,000,845,047

100% 7,455,083,066

100%

Vision

To be a world class manufacturer of fertilizer and ancillary products, with a focus on safety, quality and positive contribution to national economic growth and development. We will care for the environment and the communities we work in while continuing to create shareholders' value.

Mission FFCL mission is based on purpose which reinforces FFCL position as a driving force in national agriculture industry. It thrives on the goals we have set for Ourselves:

To be the preferred fertilizer company for farmers, business associates and suppliers by providing quality products and services.

To provide employees with an exciting, enabling and supportive environment to excel in, be innovative, entrepreneurial in an ethical and safe working place based on meritocracy and equal opportunity.

To be a responsible corporate citizen with a concern for the environment and the communities we deal with.

FFCL Approach

FFCL approach towards corporate social responsibility is based on six key initiatives:

CommunityBuilding healthy and vibrant communities lend impetus to business

sustainability. FFCL business practices, therefore, incorporate strategies for

supporting the development of the communities that surround us.

EnvironmentWe believe in protecting the environment and conserving resources through

proper management of emissions, energy, water and fuel across all business

operations.

Governance and Ethical PracticesWe believe in maintaining and improving ethical standards and practices,

including public disclosures, good corporate governance and efficient risk

management strategies.

EmployeesWe believe in providing a work environment that is fair and meets the

highest standards of professionalism and integrity.

CustomersWe believe in high standards of customer satisfaction, responsible marketing

and socially responsible investments including in FFCL products and services.

Shareholders/ InvestorsWe practice communicating the requisite information on time and maintaining transparency with FFCL shareholders and investors.

Initiatives taking place in these various areas form an integral part of FFCL wider commitment to building a better society through corporate citizenship, good governance practices, improved sustainability, better risk management and doing business to the highest ethical standards.

FFCL Contributions

As one of the larger business conglomerates of the Country, we acknowledge FFCL responsibility towards the communities that we operate in and which are impacted through FFCL work. We recognize that we have a unique and important role to play in promoting sustainable growth and making a positive impact on the local economies.

The Work PlaceNothing is more important than the health and safety of FFCL workforce. This is more than a statement - it is a mindset that governs FFCL actions and decisions.

Fatima Group has made a commitment to transform its businesses for the benefit of future generations. Fulfilling this promise requires the highest standards of leadership in all aspects of FFCL business, especially health and safety. FFCL ultimate goal is to run an accident and injury free operation.

The EnvironmentWe believe in protecting the environment and conserving resources through proper management of emissions, energy, water and fuel all across FFCL business operations. (fatimagroup)

Environmental sustainability is a core strategic aim of Fatima Group - integrated in its core values. We are aware that in some cases we operate in a sector that can have a significant impact on the environment and this realization leads us to undertake programs for the efficient utilization of resources and effective management of waste and emissions.

FFCL contribution towards reducing greenhouse gas emissions is evident from the installation of a clean development mechanism (CDM) plant at Pakarab Fertilizers Limited in collaboration with Mitsubishi Corporation, Japan, which is used to reduce green house gas emissions from the nitric acid and Co-Generation plants

Fatima Fertilizer enters into agreement with leading German firm to develop and implement CDM (Clean Development Mechanism) Project for the Catalytic Abatement of Nitrous Oxide in the Tail Gas of its Nitric Acid Plant

Fatima Fertilizer Company Limited has entered into an agreement with N. Serve Environmental Services GmbH, a German Limited Liability Company, for development and implementation of a Clean Development Mechanism (CDM) project at its Plant located in Sadiqabad under the provision of the United Nations Framework Convention on Climate Change (UNFCCC) and the Kyoto Protocol.

The central feature of the Kyoto Protocol is the requirement that countries limit or reduce their greenhouse gas emissions to set levels. The CDM allows emission-reduction projects in developing countries to earn Certified Emission

Reduction (CER) credits, each equivalent to one tonne of CO2. These CERs can be traded and sold, and used by industrialized countries to a meet a part of their emission reduction targets under the Kyoto Protocol.N. Serve Environmental Services GmbH specializes in developing and financing high quality greenhouse gas emission reduction projects globally and is a world-leading expert for nitric acid N2O abatement project implementation and management.

The CustomersWe believe in maintaining high standards of customer satisfaction, responsible marketing and socially responsible investments, products and services.FFCL responsibility towards FFCL customers is to understand and address their requirements - whether at the retail channel level or the end-user level. We ensure clear communication of information on FFCL products and their safe and effective storage, transportation and usage.

The

CommunityFFCL business practices incorporate strategies for supporting the development of the communities that surround us.The directors of the Group are the trustees of Mukhtar A. Sheikh Trust. The trust is running the following charitable institutions in Multan and surrounding areas:

1. Farrukh Charitable HospitalMauza Samurana, Multan

2. Farrukh Charitable HospitalTaraf Daira, Near Fazalabad Mills,Vehari Road, Multan

3. Farrukh Mukhtar Middle Girls SchoolChah Karloowala,Mauza Samurana, Multan

A plan for Mukhtar A. Sheikh Memorial Welfare Hospital, a Kidney and Psychiatric Hospital in Multan, has been finalized at a cost of PKR 2.0 billion, approximately. The hospital will provide free treatment to all workers registered with the Employees Old Age Benefit Institution (EOBI) or Employees Social Security Institution (ESSI).

This Project is the first of its kind being developed under the public-private partnership between Government of Pakistan through Ministry of Labor and Manpower and Pakarab Fertilizers Limited.

Fatima Group - Committed to serving the nation in its time of need

he recent devastation in Pakistan caused by raging floodwater, destroyed hundreds of thousands of homes, washed away entire crops and killed livestock on a massive scale. With the forecast of more heavy rains and

the anticipation of an impending humanitarian crisis, Fatima Group through its T

Corporate Social Responsibility Program embarked upon a comprehensive flood relief effort throughout the flood hit areas of Punjab. (Wikipedia) With all the companies under its banner, Fatima Group became active with its efforts from the very outset of the disaster as the first round of aid was dispensed by 5th of August.

This aid amounting to more than Rs. 12 million included Cash Donations, Food & Clothing, Medicine and Tents etc. Apart from the management of the Fatima Group, the employees also donated a substantial amount of money for the relief efforts. So far the relief goods by Fatima Group have reached flood hit areas of Punjab, supporting around 14,000 flood victims in Muzaffargarh, Rahimyar Khan, Kot Addu, Bhong, Alipur, Sadiqabad and Liaqatpur. Continuing its maximum support during the preliminary stage of providing instant relief to the flood affectees Fatima Group plans to actively involve itself in the proceeding phase of rehabilitation of the displaced persons. The rehabilitation process is being chalked out, in view of the damage assessment of the affected areas, and a plan to bring about massive infrastructure uplift will be initiated simultaneously.

Bibliography

fatimagroup. (n.d.). Retrieved from www.fatima-group.com/

Google. (n.d.). Retrieved from http://www.google.com.pk/

Jstore. (n.d.). Retrieved from Jstore.org

Principles of Marketing.

Wikipedia. (n.d.). Retrieved from http://www.wikipedia.org/

fatima group of corporation

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