"FasterHorse" vscustomer development and marketresearch
WWW.TEST-N-TELL.COM
That quote“If I had asked people what they wanted, they would have said faster horses.”
BY HENRY FORD
You don't! YOU SHOULDN'T ASK YOUR CUSTOMERS WHAT THEYWANT. YOU SHOULD ASK WHAT THEIR PROBLEMS ARE.
HOW DO YOU SOLVE ITTODAY?
WHAT IS YOUR PROBLEM?WHAT DO YOU WANT?
Validate problems and validate solutions
WWW.TEST-N-TELL.COM
Do both!
WILLING TO PAY
FOR PROBLEM TO BE WORTH SOLVING IT NEEDS TO BE
PERVASIVEURGENT
Don't ask your customers todesign a solution for you.Instead, learn customers
problem to design the bestsolution.
WWW.TEST-N-TELL.COM
It's not either oneor another.It should be both. You start with validating a problem and thenfollow up with the validation of the solution.