fast growing markets / special focus asia
DESCRIPTION
Fast growing markets / Special focus Asia. Market update Key market drivers Manufacturing footprint Engineering footprint Successful business. Ulrich Selig Director, Automotive Asia. Passenger car production - Asia. Asia ~ 50% of global car production - PowerPoint PPT PresentationTRANSCRIPT
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Fast growing markets / Special focus Asia
• Market update
• Key market drivers
• Manufacturing footprint
• Engineering footprint
• Successful business
Ulrich SeligDirector, Automotive Asia
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2011 2012 2013 2014 20200
20000000
40000000
60000000
80000000
100000000
120000000
-5%
0%
5%
10%
15%
20%
25%
-0.3%
10.3%
5.4% 4.6%
22.5%
Passenger Car Production
AsiaWorld TotalYOY AsiaYOY World
Passenger car production - Asia
• Asia ~ 50% of global car production
• Out of top 15, six are Japanese manufacturers
• Foreign JVs market leadership in China
Source: IHS August 2014CMD 2014
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Heavy and medium truck production - Asia
2011 2012 2013 2014 20200
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
-10.9%
3.6% 2.6%
56.7%
Heavy & Medium Truck Production
AsiaWorld TotalYOY AsiaYOY World
• Asia ~ 60% of global truck production
• Top 5 heavy truck manufacturers come from China
Source: LMC Report Q2 2014CMD 2014
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Key drivers to impact the Asian automotive market
• Urbanization
• Disposable income growth
• Infrastructure development
• Rapid growth in small cars
• Electric vehicles
• Total cost of ownership
CMD 2014
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Manufacturing and engineering footprint - Asia
Wuhu
JinanTaegu
Jakarta
Mysore
Pune
HaridwarBusan
Shanghai ATC I + SSBC
Bangalore
Shanghai ATC II
Singpore
• New factories established₋ ACTII factory, Shanghai, China - production started 2014
₋ Jinan factory, China - production started 2012
₋ Mysore factory, India - production started 2012
• SKF Global Technical Centres expanding
• 13 production sites
CMD 2014
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Global Technical Centres in Asia
Global Technical Centre ChinaShanghai (Jiading Campus)
Employees : ~400 (to 2016) Opened : 2013 Q4
Automotive Testing Centre Japan, Chino
Global Technical Centre IndiaBengaluruEmployees : ~400 (to 2016) Opened : 2012
CMD 2014
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Product engineering centre - Asia
Truck
• Meet local customer specific challenges
• Quicker answers
• Specialized and dedicated engineering teams
• Global product development and design process to ensure worldwide quality standards
Trucks
Two wheelers
Light vehicles
Trucks
Seals
Global Technical Centre India Global Technical Centre China
CMD 2014
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Key automotive customers in Asia
Passenger cars Commercial vehicles
CMD 2014
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2014 - YTD• 4 OEM customer days
• 21 VSM distributor days
• 10 Truck Fleet customer days
Customer technical days
2013• 18 OEM customer days
• 25 VSM distributor days
• 50 locations 4,000 visitors
2014.04.23 VSM Distributor Day 2014.04.29 Hande Axle Tech Day
2013.09.21 Volvo China Tech Day2013.11.20 GAC Tech Day2014.03.12 Sweden Innovation Day
2014.05.23 SAGW Tech Day
CMD 2014
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Great Wall - China
‘000 units
Strategic partnership agreement
Solutions • Wheel hub bearing unit (HBU)• Transmission bearing• Engine and driveshaft seals
Great WallLeading local car brand in China
Strong growth plans
Sales target 2015:
“Focus Dedication Specialization”
Russia
South Africa Australia
Italy
Chile
Source: Great Wall
CMD 2014
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Great Wall
To grow our business in China and globally we need high quality suppliers with advanced engineering capabilities, close to us locally and a solid footprint globally.
Great Wall wants SKF, as our strategic partner, to support us to reach global fame with the aim of building the best Chinese vehicles.
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Geely - China
Solutions • Transmission bearings
(deep groove ball bearing, bearing retainer)
• Transmission seal (low friction bonded piston seal)
• Engine seal
GeelyMission: Build the safest, most environmentally-friendly and most energy-efficient cars, and bring Geely cars to the world!
In 2013,GEELY Holding Group revenue achieved 24.55 Billion US dollars, listed as the 477th company of world fortune 500
“Happy life, Geely drive.”
CMD 2014
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Dongfeng Commercial Vehicle - China
Solutions • Engine idler bearing• Tapered roller bearing for transmission • Maintenance-free universal joint bearing
and hanger bearing for propeller shaft• Tapered roller bearing for axle
DongfengLeading heavy and medium duty trucks manufacturer in China
Sold over 172,000 heavy and medium duty trucks in year 2013
A strategic alliance established with AB Volvo to build Dongfeng into a global brand
“Chinese Dongfeng Global Dongfeng”
CMD 2014
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Dongfeng Commercial Vehicle Mr. Huang Gang, General Manager
● Competence, technology and quality products● Deepen and widen cooperation● Support to improve trucks for global customers
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Mazda - Japan
SolutionsTransmission seal (low friction bonded piston seal)
Robust MacPherson supspension bearing unit
Mazda Sold 1.3M vehicles worldwide in 2013
Over 80% sold outside Japan
New plant in Mexico for Mazda 2 and Mazda 3 started operation in 2014
Forecast 1.5M vehicles worldwide in 2015
”Zoom Zoom”
CMD 2014
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Isuzu – Japan
Solution• Tapered roller bearing
Isuzu• Global truck manufacturer• Aims to be a leader in
transportation, commercial vehicles and diesel engines, supporting customers and respecting the environment
• More than 70% of Isuzu turnover comes from overseas countries
CMD 2014
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Hyundai/Kia - Korea
Solutions• Wheel hub bearing unit• Robust MacPherson
suspension bearing unit
Hyundai/Kia• Overseas production expected to
grow slightly to exceed domestic• Hyundai-Kia 5th largest automotive
OEM group• Global footprint:
“The power to surprise”
“New thinkingNew possibilities”
CMD 2014
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Hyundai MotorsMr. Byeong-Jun, Kim, Purchasing Director
“ Working with SKF, we know we get the advanced and highest performing solutions we need for our vehicles to reach the world best level of the cars.
Hyundai & Kia have grown tremendously over the last years globally, and we recognize that SKF’s global engineering and manufacturing footprint are a highly valuable support to us in our continued growth.
We are pleased to work with SKF as we also have their timely and skilled support close to us in Korea and we look forward to continued growth with SKF. “
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Honda - Indonesia
Solution• Wheel hub bearing unit (HBU)
Honda• Leading car manufacturer in
Indonesia• Opening for further HBU business
also with other car manufacturer
Indonesia• Fast growth of small cars due to
economical development transition from TW
• Local Indonesia manufactured parts will enable customer to meet government requirement for incentive scheme
“The Power of Dreams”
CMD 2014
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Key message for Automotive Asia
• Increasing engineering capacity close to the customer
• Utilizing manufacturing capacity including new factory to grow with our customers
• Signing strategic partnership agreements strengthens growth for future market share
• Continue building strong relationship with customers; recognition with quality and business awards