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Tourism Western Australia DOMESTIC VISITATION – FAST FACTS YEAR ENDING JUNE 2017

Prepared by the Research Team September 2017

Domestic Visitation - Fast Facts Year Ending June 2017

PLEASE NOTE

Changes to National Visitor Survey Methodology

Tourism Research Australia’s (TRA) National Visitor Survey (NVS) commenced in 1998. Between 1998 and 2013, all interviews were undertaken with respondents on residential fixed-line telephones using Computer Assisted Telephone Interviewing (CATI).

The mobile phone only population in Australia has increased substantially in recent years. Given this, to provide better coverage of the Australian population, TRA commenced mobile phone interviewing on 2 January 2014. From 2014 onwards, 50% of the NVS sample is interviewed on fixed-lines, and 50% on mobile phones, also known as a ‘dual-frame sample’ methodology.

Analysis by TRA has revealed people interviewed on mobile phones are different to people interviewed on landlines in terms of their demographic profile and travel behavior. Most notably, people interviewed on mobile phones are more likely to be from a younger demographic group who are inclined to travel more frequently. The inclusion of mobile phone interviewing has improved visitation estimates by bringing the sample more in line with the Australian population.However, the change in methodology means there is a ‘break in time series’ and domestic estimates for 2014 onwards are not directly comparable to domestic estimates for previous years. It is important to keep this change in methodology in mind when looking at long term trends in the NVS results.

In September 2016, TRA confirmed there was a methodology issue with the NVS impacting the domestic estimates for all States and Territories. TRA have now corrected the issue and all domestic estimates from the commencement of the dual frame data collection (2014 to 2016) have been back cast and reissued. Revisions have been made for all States and Territories and across all purposes of travel, although WA was one of the most impacted States. 2014 and 2015 estimates have seen the most significant revisions; only minor revisions were required for the 2016 estimates as they were not as impacted by the methodology issue. Domestic estimates for 2014 to 2016 published in previous Tourism WA or TRA publications (year ending December 2016 or earlier publications) should no longer be used.

By correcting this methodology issue the revised estimates for 2014 to 2016, and estimates produced by the NVS moving forward, more accurately reflect the Australian population and domestic travel across the country.

Confidence Intervals and Sample Sizes

Note that estimates in this document are based on survey data and need to be considered within these Confidence Intervals (CI) for Western Australia YE June 2017 estimates:

• Intrastate CI: Spend ± 6.2%, Visitors ± 3.9%, Nights ± 6.0% • Interstate CI: Spend ± 6.2%, Visitors ± 9.4%, Nights ± 9.4% • Intrastate Daytrip CI: Spend ± 11.6%, Visitors ± 4.4%

Sample Sizes for Western Australia the YE June 2017 estimates are outlined below:

• Intrastate Visitors: n= 3,697 • Interstate Visitors: n= 615 • Domestic Spend: n= 4,312 • Intrastate Daytrip: Spend n= 2,459, Visitors n= 2,456


INTERSTATE VISITORS TO WA MARKET OVERVIEW*

Spend (+) 0.7% Visitors (-) 12.0% • $1,454 million in spend • $120 average spend per night • $1,096 average spend per trip • 6.0% of interstate spend in Australia

• 1.3 million visitors • 4.4% of interstate visitors in Australia

Visitor Nights (-) 5.4% Source Markets

• 12.2 million nights • 9.2 nights on average • 8.2% of interstate nights in Australia

Purpose of Visit Visitor Dispersal

*Estimates are based on a sample size of 615 and must be considered with the following confidence intervals: Spend ± 6.2%, Visitors ± 9.4%, Nights ± 9.4%

$1,272

$1,629

$1,380$1,444 $1,454

900

1,000

1,100

1,200

1,300

1,400

1,500

1,600

1,700

YE Jun-13 YE Jun-14 YE Jun-15 YE Jun-16 YE Jun-17

Estimated Spend ($m)

1,221

1,409 1,390

1,508

1,327

950

1,050

1,150

1,250

1,350

1,450

1,550


Estimated Visitors ('000)

New South Wales32%

Victoria31%

Queensland19%

South Australia

11%

Tasmania2%

Northern Territory

3%ACT2%

By Visitors

11.0

12.0

11.1

12.9

12.2

8

9

10

11

12

13

14


Estimated Nights (Million)

-7.4%-9.6%

-16.6%

190.2%

0

100

200

300

400

500

600

700

800

Holiday VFR Business Other

Visi

tors

('00

0)

YE Jun-16

YE Jun-17

15%

78%

7%

16%

7%


INTRASTATE OVERNIGHT VISITORS IN WA MARKET OVERVIEW Spend (-) 5.8% Visitors (-) 4.0 %

• $4,034 million in spend • $136 average spend per night • $496 average spend per trip

• 8.1 million visitors

Visitor Nights (-) 9.0% Source Markets

• 29.7 million nights • 3.7 nights on average


$2,534

$3,187

$3,679

$4,281$4,034

1,900

2,400

2,900

3,400

3,900

4,400

4,900



5,381

6,741

8,1188,472

8,129

3,9004,4004,9005,4005,9006,4006,9007,4007,9008,4008,900



Experience Perth68%

Australia's Golden Outback

7%

Australia's North West

4%

Australia's South West

17%

Australia's Coral Coast

5%

By Visitors

19.0

26.0

31.132.7

29.7

1416182022242628303234


Estimated Nights (Million)

-4.3%

-6.0%-3.8%

16.2%

0

500

1000

1500

2000

2500

3000

3500

4000


Visi

tors

('00

0)

YE Jun-16

YE Jun-17

34%

33%

11%

13%

12%


INTRASTATE DAYTRIP VISITORS IN WA MARKET OVERVIEW Spend (+) 9.3% Visitors (-) 2.5%

• $2,122 million in spend • $108 average spend per visitor

• 19.6 million daytrips


Source Markets

$1,291

$1,663

$1,954 $1,940

$2,122

1,100

1,300

1,500

1,700

1,900

2,100

2,300



14.7

17.5

20.2 20.119.6

12.013.014.015.016.017.018.019.020.021.0



0.2%

-8.4%

1.1%-2.0%

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,000


Visi

tors

('00

0)

YE Jun-16

YE Jun-17

Experience Perth73%

Australia's Golden Outback

6%

Australia's North West

2%

Australia's South West

17%

Australia's Coral Coast

3%

By Visitors

19%

68%

6%

2%

5%


SOURCE The source of the data in this factsheet is Tourism Research Australia’s (TRA) National Visitor Survey (NVS). For more information on the methodology of these surveys, see the TRA website.

DEFINITIONS • Overnight Domestic Visitors: Australian residents aged 15 years and over who spent at least one night

away from home in Western Australia. FIFO travel is included. • Daytrips: Day trip visitors are those who travel for a round trip distance of at least 50km, are away for

home for at least 4 hours, and who do not spend a night away from home as part of their travel. Same day travel as part of overnight travel is excluded as is routine travel such as commuting between work/school and home. Routine shopping is included as is travel for all purposes, not just pleasure. Only intrastate daytrips are included (i.e. daytrips made by WA residents).

http://www.tra.gov.au/

fast facts year ending june 2017 - tourism … library...page 6 domestic visitation - fast facts...

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