fashion - sports - travel & luggage - lazada cb en bags webinar.pdf · fashion - sports -...

BagsFashion - Sports - Travel & Luggage

Introduction to Bags

What products are we looking for

Brands we’re interested in

Tips to boost sales

Agenda

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• Bags grew 2.7x between July-15 and June-16• Indonesia and Thailand are the biggest markets for Bags

• Bags is forecasted to continue growing at this path in H2-2016, with a peak in November and December (End of the Year Mega Campaigns)

Bags Revenue by Country

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CUSTOMER DEMOGRAPHICS

By Age GroupBy Location

52%

48%

By Gender

● Women mostly buy Fashion Bags, then Travel and Luggage and then Spots Bags

● When they buy Fashion bags, it’s mostly for themselves!

● Men buy more Sports bags and Travel and Luggage SKUs.

● When they buy Fashion bags, they buy equally for Fashion Bags for Men and for Women!

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Golden Formula

Increase your free traffic via:1. Correct categorization

2. Attributes filling (brands, colors,

size, materials…)

3. SKU grouping to show all colors

available

Increase your CR via:1. Price competitiveness

2. Detailed photos of your

product

3. A comprehensive description

explaining the features, material

SALES!

SALES!

SALES!

UV (Unique Visitor) x CR (Conversion Rate) x AOV (Average Order Value) = Revenue

Tips to boost your sales

Before we start… let’s talk about the golden formula

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The best is to go on Lazada websites, and check out:

- the pricing and

- the model trend of the hot selling product!

Don’t forget that all markets are different!

- Lazada Indonesia: www.lazada.co.id

- Lazada Malaysia: www.lazada.com.my

- Lazada Thailand: www.lazada.co.th

- Lazada Philippines: www.lazada.com.ph

- Lazada Singapore: www.lazada.sg

- Lazada Vietnam: www.lazada.vn

If you can source the same product cheaper than what is currently

selling on Lazada,, do not forget that you can multisource. You’ll start

selling within a minute!

Follow the trends!

Check what’s working at the moment with a simple click

Where can you find the best selling SKUs?What type of assortment does the customer buy?

Browse the websites and search for the subcategories you’re

interested in

Agenda




Tips to boost sales

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Fashion bags!

Style, trends: a bag the ultimate fashion accessory

What we’re looking for

Shape:Top handle bagsStyle: Medium size, ideally with detachable crossbody strap. Bowling bag shape

trending

Selling price: ~10-15 USD

Color: Black, brown, beige, burgundy, navy

Material: PU; Quilted effect, smooth & textured are all trending.

Shape:Tote bagsStyle: Large size, similar shape to a shopper style. Open top with 2 handles.


Color: Navy, Black, burgundy, navy, brown

Material: PU; Quilted effect, smooth, textured, faux Crocodile, faux Snake.

Shape: Cross bodyStyle: Small in size with a long strap that can be worn across the body.


Color: Black, Brown, Beige, pastel shades, navy, burgundy

Material: PU; Quilted effect, smooth & textured are all trending.

Shape: Ziparound Wallet & Wristlet Style: Ziparound rectangular large size wallet or wristlet

Selling price ~5-7 USD

Color: Black, Brown, Beige, pastel shades, navy, burgundy, red

Material: PU; Quilted effect, smooth, textured, faux Crocodile, faux Snake.

Womens BagsKey Shapes

Description Categorization

Women >> Bags >> Top-

Handle Bags

Women >> Bags >> Tote

Bags

Women >> Bags >> Cross

Body & Shoulder Bags

Women >> Wallets &

Accessories >> Wallets

Women >> Wallets &

Accessories >> Wristlets


Shape: Cross body Bucket bagsStyle: Typically with a strap that can be worn across the body. Shape has a

round or oval base with a drawstring closure


Color: Black, Pink, Burgundy, Navy

Material: PU or real leather

Shape: Casual rectangular shaped backpacksStyle: Medium-large size nylon backpack with 1-2 top handles. Good to

include a feature front pocket with zip and zipper at main opening.

Selling price: ~15 USD

Color: Plain colors; burgundy, black, navy, red, pastel shades. Mixed

colours: red, navy & white, navy & white. Print; Camouflage

Material: Nylon with zippers

Womens BagsKey Trends


Women >> Bags >> Cross

Body & Shoulder Bags

Women >> Bags >>

Backpacks

The Complete Glossary of Bag Shapes: Women

Categorization

1. Women>>Bags>>Tote bags

2. Women>>Bags>> Cross body & Shoulder

3. Women>>Bags>> Top-Handle

4. Women>>Bags>> Travel bags

5. Women>>Bags >> Clutches

6. Women>>Bags>> Backpacks

7. Women>>Bags>>Wristlets


Shape: Casual rectangular shaped backpacksStyle: Medium-large size nylon backpack with 1 top handle. Good to

include a feature front pocket with zip and zipper at main opening.


Color: Black, brown, beige, burgundy, navy

Material: Nylon, canvas

Shape: Casual cross-body oval shaped backpacksStyle: Medium size canvas backpack with crossbody strap.Good to include

a feature front pocket with zip and zipper at main opening.


Color: Beige, brown, khaki, navy

Material: Canvas( can be washed), nylon, PU

Shape: Messenger Shoulder Bags Style: Large size, similar shape to a shopper style. Open top with 2

handles.


Color: Khaki, brown, grey, beige

Material: Canvas, , PU

Shape: Square or rectangular Style: Medium size bi fold wallet, zip around or fastened. Inner cash and

card slots


Color: Black, brown

Material: PU

Mens BagsKey Shapes


Men >> Bags >> Backpacks

Men >> Bags >> Crossbody

Men >> Bags >> Shoulder

Bags

Men >> Bags >> Wallets


Shape: Casual rectangular or oval shaped backpacksStyle: Medium-large size nylon backpack with 1 top handle. Good to

include a feature front pocket with zip and zipper at main opening and

vertical straps


Color: Black, brown, navy, red, camouflage print

Material: Nylon, canvas

Mens BagsKey Trends


Men >> Bags >> Backpacks

The Complete Glossary of Bag Shapes: Men

Categorization

1. Men>>Bags>>Messenger Bags

2.Men>>Bags>> Business bags

3. Men>>Bags>> Backpacks

4. Men>>Bags>> Travel bags

5. Men>>Bags >> Crossbody

6. Men>>Bags>> Tote Bags

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Sport bags!

Adventure of a lifetime

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Hiking backpackSelling price : 15 – 25 USD / OEM

Capacity : 30L - 80L

Technical feature :

- Water resistant material

- Padded shoulder strap

- Back support frame

- Hip & Chest belt

- Multiple compartment

Remark : Different colors needed

Hydration packSelling price : 10 - 25 USD

Fluid capacity : 1.5L – 3L

Waist packSelling price : ~10 USD

Feature : Multi compartments / Light weight / Water resistant

material

Outdoor BackpacksHiking backpack / Hydration pack / Waist pack

What we’re looking for Description Categorization

Hip & Chest strap Back support frame Multiple compartment

Sports & Outdoors >>

Outdoor Recreation >>

Camping & Hiking >>

Backpacks >>

Hiking Backpacks



Camping & Hiking >>

Backpacks >>

Hydration Packs



Camping & Hiking >>

Backpacks >>

Waist Packs

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Cycling BagsSelling price : ~8-15 USD

Type : Frame bags, Handlebar bags, Trunk bags

Feature : Water resistant material / Attachable to bicycle

parts (handlebar, frame, saddle)

Running beltSelling price : <10 USD

Feature :

- Adjustable stretchy strap to hold on to body

- Pocket for water bottle (optional)

- Water resistant material

Sport duffle bagsSelling price : 5-20 USD

Feature : Shoes case / Multiple compartment

Water sport bagsSelling price : 7 – 15 USD

Capacity : 2L – 5L

Sport BackpacksCycling bag / Running belt / Sport duffle bags / Dry bags




Cycling >>

Cycling Accessories >>

Cycling Bags


Accessories >>

Sports Bags >>

Running Belts


Accessories >>

Sports Bags >>

Sport Duffels


Accessories >>

Sports Bags >>

Dry Bags

Cycling Bags

Running belt

Sport duffle bags Dry bags

Travel bags and Luggage!

The best bags and accessories to travel safe

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Laptop bags (bag/briefcase/backpack)Selling price: below 10 USD

Style: business, practical, stylish, potentially convertible into

briefcase/shoulder bag/backpack, has a laptop/tablet compartment,

unisex - Zipped exterior pocket

Color: dark

Material: polyester, nylon, waterproof, scratchproof

Laptop briefcaseSelling price: below 10 USD up to 20 USD

Style: business, practical, stylish, has a laptop/tablet compartment,

unisex - can be carried either as a briefcase or a messenger bag -

has 1 or several compartments

Zipped exterior pocket

Color: dark, beige, light grey


Backpack trolleysSelling price: between 15 and 40 USD

Style: business, travel, practical, stylish, has a laptop/tablet

compartment, unisex - Zipped exterior pocket

Color: dark, blue, light grey


Laptop BagsFor business(wo)men!


Travel & Luggage >>

Laptop Bag & Cases >>

Laptop Backpacks

Travel & Luggage >>

Laptop Bag & Cases >>

Briefcases

Travel & Luggage >>

Backpacks >> Backpack

Trolleys

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Laptop Sleeve/BriefcaseSelling price: below 10 USD

Style: convertible into briefcase, business, practical, stylish/funky,

unisex

Color: any


Laptop casesSelling price: below 10 USD

Style:High anti-pressure- can be either a case / envelope to carry

your laptop to meetings, with zip or push button, unisex

Color: any

Material: rubber, canvas, wool, foam

Laptop CasesTo protect and carry your laptop


Travel & Luggage >> Laptop

Bag & Cases >> Laptop

cases

Travel & Luggage >> Laptop

Bag & Cases >> Laptop

cases

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Everything to gain space

Foldable - Drawstring bagsSelling price: ~5 USD

Style: foldable, can be either carried as a bag, a backpack or put on

top of your luggage

Color: any

Material: nylon, polyester, waterproof

Organizer setsSelling price: ~ 5 USD

Style: foldable, set of 4/5/6 packing organizers to fit into a suitcase -

usually has zippers

Color: any


Toiletries & Cosmetic bagsSelling price: ~ 5 USD

Style: foldable, has several compartments to store items while

travelling

Color: any



Travel & Luggage >> Bags

>> Foldable & Drawstrings

bags

Travel & Luggage >>

Packing Organizers >>

Organizers sets

Travel & Luggage >>

Packing Organizers >>

Toiletries & Cosmetic

bags

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And travel accessoriesTravelling is all about preparation

Luggage scalesSelling price: ~ 5 USD

Specificities: Up to 50 kg

Travel pillows & eye masksSelling price: ~ 5 USD

Style: comfy, practical

Material: foam, inflatable

Luggage/Backpack coversSelling price: below 5 USD

Material: elastic, expandable, suitable for most suitcases

Luggage Straps, Tags and Locks Selling price: below 5 USD

Style: key or code


Travel & Luggage >> Travel

Accessories >> Luggage

scales


Accessories >> Travel

Pillows & Eye masks



protectors & Covers



straps, Tags // Luggage

locks

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Luggage and large travel bags

Luggage / SuitcasesStyle: hard case, 4 wheels

Color: Any

Selling price: 20 to 30 USD

Sizes: 20 / 24 / 28 inches

Material: ABS, Polyester

Travel Duffles / Folding LuggageStyle: 2 wheels / 4 wheels

Color: Any

Selling price: 20 to 30 USD

Sizes: 20 / 24 / 28 inches

Material Polyester, Nylon


Travel & Luggage >>

Luggage >> Suitcases

Travel & Luggage >> Bags

>> Weekender Bags

OR

Travel & Luggage >>

Luggage >> Suitcase

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Tips to boost sales

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Chinese Brands

The sale of counterfeit products is strictly prohibited

SEPTWOLVES 七匹狼

KAUKKO 高高路

MEXICAN 稻草人

MONAVISA 蒙娜丽莎

MICHERR 米榭尔

PNOCHOO 皮诺草

mixi 米熙

OIWAS 爱华仕

Men Fashion Bags Women Fashion Bags Men/ Women

Sports & Outdoor Bags

Agenda




Tips to boost sales

LOGO

Golden Formula

Increase your free traffic via:1. Correct categorization

2. Attributes filling (brands, colors,

size, materials…)

3. SKU grouping to show all colors

available

Increase your CR via:1. Price competitiveness

2. Detailed photos of your

product

3. A comprehensive description

explaining the features, material

sales

Sales

SALES !

UV (Unique Visitor) x CR (Conversion Rate) x AOV (Average Order Value) = Revenue

Tips to boost your sales

Before we start… let’s talk about the golden formula

1 2

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Increase your free traffic

Correct categorization will improve findability and searchability

1. It will determine where the SKU will be featured on

Lazada

2. Improve findability of your SKU (via the category tree,

accessible from anywhere on the website)

3. Improve searchability of your SKU (via the search

bar, accessible from anywhere on the website)

And increase sales!

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Onsite search

Side bar to switch from one subcategory to anotherHow to categorize your SKUs

Why categorization is important

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We use attributes:

- To propose filters to our customers

- For merchandising purposes

The more attributes you fill, the more likely your product will show up!

Where can you fill the attributes


Attributes will help customers find your products

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Filters available on the websiteWhy attributes are so important

Based on the customers’ searches, Lazada offers an

extensive list of filters to help them find the right products

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Grouping can increase the exposure of your SKUs and improve CR:

- Customers can see directly all the colors available on the

catalogue page

- Customers can see all the variation on the product page as

well

How can you group your SKUs?


Maximize the exposure of your product - Grouping

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How does it look on the websiteWhy grouping SKUs based on colors?

On the catalog page

Submit “Color Grouping Request File” to PSC

You can find the related document on Lazada University! (see below)

On the

product page

http://www.lazada.com/sell/university/tutorials/list-your-products/

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Improve your Conversion rate

Price competitiveness is key

2

1

2

Go to Products > Manage your products in your Seller Center account: you will access your Product Overview.

You can then click on the Uncompetitively Priced Button to see all your uncompetitive SKUs

Match competitor’s price if your margin allows it!

How can you check your price competitiveness

1

2

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2


Your Product Page is your salesman!

2

How does it look on the websiteThings to consider1

1

34

56

7

1 Correct categorization

Very important for visibility for those who browse

Product name

Complete and accurate

Unique selling points (Highlights)

Short bullet description

Good image quality

Mirrors quality of the product

4-5 Products images

To show different angles of the products

Shooting on a model can increase conversion

Pricing

Attractive discount with competitive price will help boost sales

- Accurate “before” price

Long description

Mix of text, pictures, video, size chart

2

3

4

5

6

7

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Improve Conversion Rate

Detailed photos will give confidence to your customers

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Things to consider

What’s good here?

1 2 3 4 5

Front (1) and back (2) shot of the bag

Interior of the bag (3)

Details shots (4)

Size/feature of the product (5)

Lifestyle picture (6)

6

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Always be aware of the upcoming campaign and submit deals!

2

Where will your deals be featuredWhere can you submit your deals?

1. Campaigns reminder always pop up on Homepage of Seller Center!

- Click on Join the promotion to have more details!

- Each country is different, please check your all your Seller Center

account

+ one extra chance to be selected for online marketing push

and onsite visibility

For each campaign, we have banners on the main (called

highlights) section of the website

See below, the highlight section of Malaysia during Ramadhan

fashion - sports - travel & luggage - lazada cb en bags webinar.pdf · fashion - sports -...

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