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LIv JohnsonBA(Hons) Fashion, Concepts and Communication.Fashion Practice and New Technology, Portfoilo

Contents4-5 Artist Research

6 Digital Trend Mood Board

7 Hand rendered designs

8-9 Product range

10-11 New season

12-13 New store lanch

14-17 New range

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JIM YONG KIM4JIM YONG KIM

Artist Research

5Photographer, street style creative, and korean fashion enthusiast Jim Yong Kim has been used for this concept. The concept is heavily influenced by Japanese street style, and who best to be influenced by than a fashion street photographer who is based in Korea. Kims style is very noticable as they have the city buzz and also has some-thing interesting going on in the background, such as geometric shape like steps and scaf-

folding or heavily traffic and busy cities. His use of colours also grabs the viewers attention because he has a key eye for vibrant colours, wether it in the back ground or on a grament, but he uses them to his advantage by keeping it simple.

Mood Board

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Product Range

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LVI

John

son

Students

get 10% off all year

Liv johnson

www.Livjohnson.co.uk

LV nosnhoJ

Store launch, Nov ‘14. 215-219 Oxford Street, London

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Win

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Fitting Room

Stock Room

Till Point

Back

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all b

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s Accessories

Shoes

Chairs

Entr

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Last

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Wall Rail

Seated Area

Rails

New Liv Johnson store, launching in November

Store Layout

Store to launch in November 2014, located in London, 215-219 Oxford St London

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Dan Gee

Two sheer shirt:£43Skinny jeans:£93White top:£20 Shoes:£32

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Jamie Smith Long drop Hoodie:£45Pants: £93Trainers:£ 80

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Rees News

Two top: £38Leather pants:£103Trainers:£70

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Karl Spencer

Shorts:£46Leggins:£22Over sized hoodie:£65Trainers:£60Large Hat:£32