fashion gala oioi€¦ · hotel event coordinator_ final presentation ... 2017 fall winter lookbook...

Hotel Event Coordinator_ Final Presentation

Fashion GALA “OiOi”

Group3. Vince, 박민지, 백지영, 이정은, Crystal, Marine

INDEX Hotel Event Coordinator

Part 01 Background of Event

Part 02 Purpose of Event

Part 03 Resource, Food Menu

Part 04 Develop Activities

Part 05 Problems and Details

• Environment of Event

• Audience of Event


- About O!Oi

1. Oi Studio : was established in 2011 by Yeseul Jung

2. 2 Lines have been provided

- First Line : O!Oi

• Kitsh, lovely and witty brand identity

• Collection for women

• Applying new concept in every season,

virtual ‘ish girl’ has been used as a muse

for developing interesting collection △First Line : O!Oi

http://oi-oi.co.kr/index_main.html


- About O!Oi

2. There are 2 Lines have been provided

- Second Line : 5252

• Uni-sex line, more casual, basic and sporty

Second line : 5252

http://52-52.co.kr/product/list.html?cate_no=286

http://52-52.co.kr/


- About O!Oi

2017 Fall Winter Lookbook

Event: To hold 2017 Fall winter Collection Fashion

Show for new product launching and promotion


- Environment Analysis Target Market

20-30s Both Male & Female adults

• Wide product range

• Access different customer segments whom

have different taste and preferences

• High product differentiation

• Monopolistic competition

Strength

Dependence on offline distributors

(14 offline shop& 7 online shop

vs

1 Flagship stores)

lack of direct control on management

Weakness

To promote brand O!Oi & New Product Launching

become leading fashion brand in Korea

Increase awareness of the brand,

Entering Department store in Korea


- Environment Analysis

• Demand of ethical and sustainable fashion brand

• Demand of sustainable fashion products

(eg: made from organic cotton)

• Globalization (sell fashion products all over the world)

• Online market (expand the domestic market as well

as international market)

Opportunity

• Competitors

(a lot of chain fashion companies)

• Increasing labor cost

Threats

Try to expand the brand to abroad


- Main Objective

To hold 2017 Fall winter Collection Fashion Show for new product launching and promotion

SITE

• Coex Exhibition Hall C

• Location : Third Floor

• Size : 10,348 ㎡ Partitions into four section

• Date : 12/8

• Cost : 20,395,908 won

• Facilities: Floor finish: polished concrete


- Environment Analysis

Why Coex?

1. Location

• High proximity & accessibility

• Access to parking area as well as access to public transportation

• Access to accommodation, entertaining facilities and airport

2. Personnel

• Prolific and experienced event management service provider

• Industry leading practices & a strong network of relationships with government agencies

• International organizations have made Coex a leader of Korea’s MICE industry

• Solid industry reputation and its 30 years of experience to manage convention centers


- Budget


- Purpose

• To become leading fashion brand in Korea

• To promote O!Oi’s new clothes

• To enter Department store in Korea

• SPA Brand in Korea

• Try to increase its brand to abroad


- Invitation

300 people = 100 Authorized People + 200 Audience

1. Authorized People

O!Oi’s Designer (1 People) – Designer 정예슬

Press (About 25 People)

1) Youtube live on real time

2) Daily Newspaper : Jung-Ang(중앙), Dong-A(동아), Maeil(매일)

3) Magazine : Nylon(나일론), Womansense(우먼센스), Elle(엘르), Vogue(보그), Ceci(쎄씨)

4) Broadcasting : Dong-A TV


- Invitation

③ VIP (About 30)

1) Famous Designer: DongHo Ha (SWBD), Nicky Lee(Fantasia Gabrielle),

Haein Seo(G-dragon designer) etc.

2) Seoul Arts College(서울종합예술학교)

3) Gyeonggi Textile Industries Association(경기섬유연합회)

4) Famous Entertainer: Yeojin Choi, Shinee Key, Girls Generation 수영 etc

5) Merchandiser : Shinsaegae, Lotte, Hyundai Department Store

6) Sponsor : Galaxy 8, Korean Federation of Textile Industries(한국섬유산업연합회)

7) Applicants who pay VIP fee


- Invitation

How to invite VIPs?

OIOI Launching Show

△ Sponser recruitment

Invite Entertainer

1. Find Entertainment’s website

2. Send inviting e-mail to entertainment

3. Get direct phone number about that entertainer

4. Made contract after calling

5. Invite Entertainer


- Invitation

2. Audience (200 People)

Telephone registration E-mail Registeration

• Method of registration: Website, Telephone registration

• Only over 20 years old (no minors)


- Invitation

Invitation Letter

Korea OiOi Fashion Show

“Fall & Winter OiOi’s New Launching”

Korea popular garment brand, O!Oi is launching new Fall& Winter cloth

Come! Enjoy the show and Have some light dinner!

We appreciate for attending the show look forward to meeting you.

<Schedule>

17:00 – 17:25 Fashion Show

17:30 – 19:00 Dinner and Cocktail Party


- Purpose

<When> 2017. 12. 08 (Fri) 17:30

<Where> COEX Hall C , Yeong-dong street 513 Gangnam-gu Seoul

<How to come>

Subway: Line 2 – Samsung Station, Exit 5,6

Bus: Grand InterContinental Hotel Station (23201)

COEX Artium Front Station (23199)

COEX East Gate Station (23198)

Bongeunsa Temple opposite Station (23191)

* The concept of dinner party is ‘Fall & Winter Street Fashion’.

* For more information about the COEX, please visit

http://www.coex.co.kr/.

* For any question, please call 010-4028-4329.

http://www.coex.co.kr/


- Budget

1. Press

1) Youtube: Free

2) Newspapers: 300,000 * 3 = 900,000

3) Magazine: 2,500,000 * 5 = 12,500,000

4) TV broadcasting: 50,000,000

2. VIP

1) Entertainments: 20,000,000 * 3

2) Famous Designers: 20,000,000 * 3

= 120,000,000

3. Invitation

1) Letter: 300 people * 18,800=5,640,000

2) Website Registration Labor :

1 hour 7,000

Registration period : 10 days

70,000*10=700,000

About 3 people

2,100,000

Part 03 Resource, Food Menu - Catering Operations

• Serving who?

O!Oi host, guests, models and staff

• Serving what?

Finger food including vegan, gluten free, halal and kosher

• Serving when?

Dec. 8 after fashion show

• Serving where?

COEX Hall C

Part 03 Resource, Food Menu - Catering Contract

Part 03 Resource, Food Menu - Dinner Party Menu

2 from each plates per guests

3,000 pieces total

Menu

- Vegan Spring Rolls

- Bacon Wrapped Potatoes

- Fried Mozzarella

- Crab Cakes

- Shrimp and Avocado Salad

on Endive Leaves

Part 03 Resource, Food Menu - Beverages

Water → by-the-glass from pitcher / Beer → 48 cases

Soda → 108 bottles / Coffee → 18 gallons / 69 liters

Part 03 Resource, Food Menu - Manpower

• 10 security guards

• 12 models

• 1 show director

• 1 stylist

• 12 makeup technicians

• 12 hair stylists

• 12 dressers

60 People

Part 03 Resource, Food Menu - Budget

• Catering service 6,740 KRW

• Lunch 666,000 KRW

• Models 2,448,000 KRW

• Hair + makeup technicians + dressers 35,000,000 KRW

• Stylist + show director 10,000,000 KRW

• Security guards 1,500,000 KRW

Part 04 Activities - Earlier Stage Timeline

- Fashion Show Timeline

Part 04 Activities

9:00 Inspection Equipment and Site (All the staff should be arrived their operating post(dresser))

10:00 Models and designers arrive and rehearsal, Check the list of guests and media

12:00 Lunch time and Start preparing dinner

13:00 Performing artist arrived and rehearsal

14:00 Entrance preparing (photograph, lamplight, security and so on)

16:00 Identify ID card with reservation list when guests come

17:00 Starting the show

17:25 The end (designer and models)

17:30 Starting dinner and beer party

19:00 Finish the banquet

19:30 Start cleaning and Contact media

- Model Contract & Registration

Part 04 Activities

Model Contract Registration

• Audience structure, media, VIPs, famous people

and client = 1:2:1:4

• Famous people going to be take photos in front of

the wall before into the venue

• Media into the venue with admissions

• There are gatekeepers and security check

- Backstage and the Show

Part 04 Activities

<Backstage>

• Models

• Clothes keepers

(People who help wearing the clothes)

• Dresser

• Stage director

(Control the time and order)

• Show: Hall C 3, 4

• Dinner Party: Hall C 1, 2

→ divide the Hall, move people △ Design of Stage

- Entrance

Part 04 Activities

<Celebrities>

• Escorted by securities at red carpet

• Photo time at entrance gate and red carpet

<Audience>

• Guided to the entrance after parking

• Come straight to Hall C and confirm reservation

- Seating

Part 04 Activities

A large open area in which actual seats are provided - Individuals sit where they want

But, Front: authorized people / Back: normal audience

△ Festival seating

- Dinner Party

Part 04 Activities

F&B will be served for light dinner

Dress code: street fashion or club fashion

17:30~18:15 – enjoy dinner, talk and mingle together, bright light

18:15~19:00 – standing club party, dance together, dark light

- Music, lamplight and digital screen

Part 04 Activities

BGM at the show

• Tiger toy Electrocute 03:25 vivid and sprightly

• Me Too Meghan Trainor 02:59

• Hold On Holy Ghost Various Artists 05:21 trap style

• Down,B,Up,B Harrison 02:39

• Hazey Glass Animals 04:25 romantic and leisurely

DJ during the Club Party

- Budget

Part 04 Activities

• Runway Stage (Front of the Stage, Stairs, Back of the Stage)

= [110,000(won) x 2(number)] + 110,000 + [50,000(won) x 3(number)] = 480,000 won

• Model Contract : 200,000(won) x 12(number) = 2,400,000 won Amateur Model

• DJ Contract : 300,000 won

- Problems that can Arise


Absence of Models

Replace the role of models

Stage Invasion

Place Securities during the Show



Emergency Patient

First-aid Kit

911



Drunk Person : Warning Police


Part 05 Problems and Details Trash & Broken Glass

Clean once in a while

- Should Prepare in Advance


1. Rehearsal

Progress rehearsal before the event

2. Check

Check Everything before the Event



3. Clean

Clean the Hall and Stage

4. Security Guards

Hire security Guards and train



5. Insure Clothes

Insure the clothes for Prevention

6. Clarify the Address

To send invitation letters



7. Audience only over 20 years old

specify and check when registering

8. Check ID card precisely

make a booth for checking guests



10. Separate Authorized and Audience 2

1) make a secret dinner party place

2) make sure of security

9. Separate Authorized and Audience 1

1) separate entrance gate

2) divide seating place – front & back

- Budget


• First aid kit : 28,000 won

• Insurance: 1,650,000 won – Accidental damage cover

THANK YOU

fashion gala oioi€¦ · hotel event coordinator_ final presentation ... 2017 fall winter lookbook...

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