farmville explanation
DESCRIPTION
Short overview to the social game on Facebook and why it has changed the game for brands. From Philip Slade, t7F London.co.ukTRANSCRIPT
THE GAME CHANGING GAME IN LESS THAN A MINUTE
A real time simulation game available as an app on Facebook and MSN.
Gameplay involves managing a virtual farm, crops, livestock etc.
Linking your friends & photos (via Facebook or MSN) delivers the games key benefit = Social gaming
Game sends live updates of your progress to your contacts
The look of the game mirrors the hugely popular teenage social network game Habbo Hotel launched 2001
1Tuesday, 23 February 2010
FarmVille launched in 2009
Has become the most popular game on Facebook with over 31 million daily users
54 Million active weekly users
18.1 Farmville Facebook fans
15% of all Facebook users during January 2010 were using Farmville
Many imitators, Zooville etc
The average social gamer is a 43 year old women (global) 31 (UK)
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“Things will get even better this year (2010) said executives from Sega, Electronic Arts, GameLoft, Ngmoco and others. Gamers can expect more social-networking elements similar to the Mafia Wars and FarmVille titles on Facebook,” - Bob Tedeschi, New York Times
"I did every horrible thing in the book, just to get revenues right away.”Mark Pincus, CEO of Zynga creators of FarmVille commenting on early brand activity on FarmVille
“I think there’s such huge potential for us to take what happens on Facebook across the rest of the Internet. I think the kinds of mechanics that are in our games will be part of the way you build a great interactive experience. Those mechanics can also drive more people to find out about you and your brand”. Mark Pincus, CEO of Zynga creators of FarmVille
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STATS ON SOCIAL GAMERS
• Women play more social games than men 55% Vs 45% (ISG survey January 2010 in UK)
• The largest income group for UK social gamers is £32K - £48K (ISG survey January 2010 in UK)
Average age of UK female gamers : 31 (Dec 2009 Sony online survey)
Largest age band of UK social gamers is 30 - 39 Versus 50 - 59 in USA (ISG survey January 2010 in UK)
Biggest increase in Facebook usage in the last quarter was access via mobile devices (Techcrunch.com Dec 2009)
techcrunchies/Anand on February 18th, 2010
The highest retention of downloaded apps (all devices) is 'Medical' (42%) closely followed by 'Health & Wellbeing' (30%) versus games at 16% (Flurry/Pinch media Jan 2010) Mobile social gamers are a rapidly growing breed in UK. A Jan 2010 study constituted by UK National Gamers Survey Report shows 85% of iPhone users actually pay for the games
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LINKSfarmville.comzynga.cominsidefacebook.comtismyworld.infoinsidenetwork.comhttp://mashable.commarketingprofs.comhttp://techcrunchies.comt7flondon.co.uk
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