farmers market display and pricing
DESCRIPTION
This purpose of this presentation is to demonstrate low cost ways for farmers to create attractive farmers market displays. Brief discussion on pricing strategies.TRANSCRIPT
Graphic Credit: http://www.psdgraphics.com/wp-content/uploads/2009/03/green-blank-blackboard.jpg
Creating Eye-Catching Market Displays
&Pricing Strategies
Theresa J. NarteaMarketing & Agribusiness Extension SpecialistVirginia State UniversityVirginia Cooperative Extension
Photo Credit: http://www.glavina.com/gfx/portfolio/signs/signs_plywood_market.jpg
• Customers
• Profits
• Enjoyment
AttractiveMarket Display Increases Your:
Effective Display Checklist: Shelter Flow Signage Packaging The 3 Dimensions Color & Abundance
Shelter*Weather Protection*Welcoming*Easy to I.D.
Photo Credit: http://farm4.static.flickr.com/3147/2761690170_182b17bcf2.jpg Search: EZ Up Tent
Your Farm Banner
Flow* Put Bags at Start* Register at End* Face Customers
Signage* Read from 3-5’ away
* Education & Price
* Secure & Durable
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Photo Credit: ttp://www.specialtyproduce.com/blog/wp-content/uploads/2009/04/organic-broccoli-sign1-1024x624.jpg
Photo Credit: http://farm1.static.flickr.com/226/515242885_2c780f0006.jpg?v=0
Photo Credit: http://www.helloseattle.com/media/articles/large/384_image3_large.jpg
Photo Credit: http://www.treehugger.com/farmers-market-sign.jpg
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Chalkboard Signage is preferred over white board in local food marketing trends.
Packaging* Open Stock
* Pre-Pack (Weighed & Priced)
* Bundles (Salsa, Soup, Stir Fry)
Photo Credit: http://www.ecosalon.com/wp-content/uploads/2009/01/farmers-market-bell-peppers.jpg
Three Dimension Display
* Think Levels
* Shop from the Hip
* 3’ Reach Comfort
Customers shop from the Hip Up
Add Interest with Different Levels
Photo Credit: http://static.open.salon.com/files/farmers_market_71249994358.jpg
Color Basics* Mood Enhancing
* Mix Colors
* Yellow in front
Sense of Abundance* Use Baskets, Vary Sizes
* Keep Full Looking
* Re-Stock & Re-Arrange
Photo Credit: http://www.blogcdn.com/www.slashfood.com/media/2009/09/farmers-market-425mb091609.jpg
• Look Involved
• Keep Stand Tidy
• Be Friendly
• Know Products
• Give Recipes
• Smile
You are on Display!
Photo Credit: http://www.buylocalfood.com/Newsletter/2008/May08News/FarmersMarket2.jpg
Your Display Matters!
* Everyone Can Shine
* Increase Product Value
Pricing Strategies
Trial and Error Pricing
Too Low
You run out of product before customers, no
complaints;
Too High
Lots of lookers, and lots of
complaints.
“Cheap Food” is not You
Focus on Freshness, Picked at Peak, Flavor, Quality, Customer Service.
Customers choose produce based on QUALITY, then PRICE.
Lowest Price ~ Low Quality
Higher Price ~ High Quality
Price in Odd Cents Increments
(49¢, 99¢, $1.79) means discount, or economy sale.
Price in Five Cents Increments
(25¢, 50¢, 75¢, $1.00) means high quality, and
premium value.
Volume Reduction($8 per peck; or $4.50
per half peck) encourages buying
larger sizes.
Price Units to Fit the Need
BIG (for large family events) MEDIUM (for couples)
SMALL (for individuals)
$5.00 per dozen
Dual PricingFirst Quality-
$1.99 per pound
Second Quality$1.50 per quart
Bundle Packages Stop Light Peppers
$6.99 each or$4.66 per pound
Thank You & Questions
Theresa J. NarteaMarketing & Agribusiness Extension SpecialistVirginia State UniversityVirginia Cooperative [email protected]