BYABD EL RAHMAN

MOHAMEDKYROLLOS GEORGE

KHALED HESHAM

:Introduction>Farm Frites-Egypt is an

Egyptian, Kuwaiti, and Dutch joint venture.

>Established in 1988 as a closed shareholding Egyptian company.

>It has many factories allover the world & In Egypt has factory in 10th of ramadan.

>Has a high variety of potato products suitable for food service.

>It has 400,000 fadan in Egypt only.

>It is a worldwide company.

Organizational structureBegining inventory:

Waleed & Moataz El AlfyTop Manager:Waleed El HenawyMarketing Manager:Mohamed GoharVice Marketing Manager:Hamdeen omarRegional Manager for delta:Magdy Sabbah

>There are other 40 managers & about 150 to 300 employees in the company.

Marketing functions>The company in its

marketing plan depends on promotions for companies like : Macdonald's , Kfc ,fry day

> And also depends on Partnership and transparency

>Consistent long term strategy

>Food service prime focus >Close to the market (to be where the business is)

>Our company achieves their goals by commtting to build a fair & enjoyable environment

>our winning team is responsible for achieving Customers’ & Stakeholders'’ delighted.

>The Company makes more offers to attract new customers & offering them high value other than competitors.

>The company vision to achieve the two fold goals of marketing is to become the most trusted & Profitable brand in Fresh, Frozen & Ready Made food in the Middle East & Africa

>Our company is a smart & proactive as they build strong inside & out side relationships.

>Our customers : We are restless when it comes to customer responsibility.

>Our employees: We are family.

>Our Shareholders: We are transparent.

>Our business: We are presistent.

>Our product: We are quality focused.

>Time: We are accountable.>Environment:We are

caring.

>Our company has many SBU’s such as : potato fast food , Potato fast fry , Wedges , Crinkle fries , Fun letter & appetizers.

>The Company divides its SBU’s according to product based into : Original category , Premium category , Mini farm category & Appetizers category.

>Original Category is the cash cows products of the company with low growth rate & high market share they are stable products.

>Premium category is the stars products of company with high growth rate & high market share it must be turned into cash cows.

>Mini farm category is the question mark products with high growth rate & low market share , it’s the new products.

>Appetizer category is the dog products with low gorwth rate & low market share , The company must stop their production.

Premium Category(Stars)

Mini Farm Category

(question mark)

Original category(Cash Cows)

Appetizer Category

(Dogs)

>In my opinion the company must keep the original category which is cash cows products in its place by taking care of the value & reach customer satisfaction.

>For the premium category which is stars it must spend more money to make it stable & turn it to cash cows.

>The question mark products is mini farm category & the company should focus on most profitable product to invest in it & turn into stars.

>Finally the appetizers category is dog products the company must get rid of them because they need money & make no profit in return .

>Overall Farm Frites is a strong company according to its BCG matrix because it has very high market share & high growth rate with its new products. All over the world it’s the most known company for potato.

Marketing Process for premium category

>For the premium category the company segmenting it by dividing market into group of buyers that have different needs & satisfy their needs.

>For market targeting the company evaluate each segment such as Steak House , Wedges & decide which one to enter to make most profit.

>After the company decides which segment to enter , it must determine what positions it wants to occupy in those segments , The company gives greatest advantage for customers more than competitors.

The Marketing environment in Farm Frites

>The marketing environment of the company is the actors & forces outside market that affect marketing management's ability to build successful relationships with target customers.

>For farm frites this environment is the microenvironment which consists of :The company , The suppliers, The market intermediaries , The customers.

>Farm frites has a large website that contain every detail about their beginning , products & distribution which is

:// . .http www farmfrites com. .eg

>Their marketing department inside this site makes offers & sell their products online

:// . .http www farmfrites com. / . ?eg errorPage aspx aspxer

=/ .rorpath orderRequest aspx

.>It has a website plan for

media center will be launched soon for their commercials

Pricing Strategy For Farm Frites>Farm frites company adopts

some selling strategies according to where they sell their products.

>As they sell for fatahallah with low prices from 10% to 15% of their product.

>For Carrefour they sell with a higher prices from 9% to 12% of their product.

>For Metro they sell with high prices from 8% to 10%.

>These selling strategies make the most profit for the company.

:Promotions Strategies> As for promotions the

company didn't make any commercials on T.V for 20 years.

>They depend on their value , quality , word of mouth & making more offers to customers.

>They also depend on long relation ships with other

companies .

>Farm frites company distribute their products by themselves & also uses other distribution companies with a fleet of refrigerated vans that guarantee product integrity and prompt, efficient delivery.

>Farm frites company believe in marketing as its just a function like any other inside the company because it believes that , we are number one in EGYPT , cause we don’t have strong competitors in market , we provide all restaurants, markets , hotels , retails.

>I see that the company must take care of the marketing department as they make more offers & return to make commercials on television & social

media " facebook ,twitter.“ >I also recommend to get rid of the dogs products

which need more money & make no profit.>The company may open its own shops to sell their

products directly to customers.>To think of new products & enter different market to

give a greater value & satisfy needs of customers.>The company must differentiate from its

competitors to occupy a great position in customer’s mind.

>As the marketing is all about creating value for customers & build strong relationships in order to capture value from customer in return , It's the sense of satisfying customer needs.

Thank you for dealing with our company & we hope to satisfy your needs & make you delighted.

For any information visit us at

:// . .http www farmfrites. /com eg