Farid.G.AsadCreative/ Art Director . Digital Marketing Manager

Resume

• Produces promotional materials by developing basic presentation approaches and directing layout, design, and copy writing.• Determines and monitors produc-tion schedules and provides work direction to staff.

OBJECTIVE

T: +1.416-879-7010e: farid.g.asad@gmail.com

Address:83 Colleen Street, ThornhillOntario, L4J 5G6 CANADA

CONTACT RECENT JOBS

EXPERIENCES

Pixelman.ca Faridart.ca /faridghasemasad/

1 Partial Load Professor at Conestoga Collegesince April 2018 - Present

Creative/Marketing Director at Can-Technologiessince summer 2018 - Present

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SKILLS2D GraphicsAdobe Illustrator, Photoshop, InDesign, Quark Xpress, Corel Draw3D DesignAutodesk Maya(MentalRay+Arnold), 3ds Max(VRay), Cinema 4D, ZBrushInteractive Design and The WebAdobe Dreamweaver, MUSE, Tumult Hype, Lucid Press, InVision, Sketch, FigmaCodingHTML, CSS, Javascript, C#, C++Game DesignUnity3D(C#), Unreal Engine (C++), Some Python Programming in Autodesk Maya.Microsoft OfficeVisio, SharePoint, Word, ExcelAccess, PowerPoint, .NETVideo/Audio AdvertisingProfessionally, creating, editting and maniplating 2d/3D Animation, Motion Graphics and Videography for effective Marketing.

Maintained brand identity across multiple brands. Generated concepts and followed through to production.

• Handled the creation, revision, and maintenance of graphic assets, diagrams, videos, audio engineering, web programming , user-interface updates, and animations for 365-days a year for Star Touch. Conceptualized and developed dynamic Interaction and harmony between Toronto Star Newsroom, UI/UX and beauty of products.• Working with Editorials, Producers, Designers and Programmers to meet the main goal of every single of Star Touch Screen, before upload them to the App Store and Google Play.

TORONTO STAR, UI/UX Quality Assurance Lead [June 2015 - August 2017]

• Completely hands on Layout Design the Metro’s Website in WordPress, Joomla, Adobe Dreamweaver, HTML, CSS3 and JavaScript.Plus detailed design in Adobe In-Design• Contact between variety of product vendors as well as quality• Collaborated with sales reps in art development and production.• Maintained and organized large data/ art file server.• Project management for individual sales and marketing tasks• Minor internal IT issue resolution and major web file management.• Creating HTML Email and Flash(Adobe Animate/MUSE).

Metro News, Senior Graphic Designer, Print & Web [October 2005 - January 2007], Team Lead (January 2007 - June 2015)

RGD Senior member AIGA member IGDA member

•Teaching Online Marketing, Graphic Design and Digital tools & Analytics for IMC and Marketing students. Also Subject-Matter expert for Web design for Marketers course.

•Planning and Leading Marketing strategies for both domestic and abroad Company’s communications.•Integrating and managing technical and design teams for holding Brand consistency, and IMC.• Working with Google Trends, Gogle Analytics, Buzzsumo, Also making strategy plan for Target Audience and Social Media.

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TEACHING EXPERIENCES

REFERENCES

•Designed the full syllabus for Interactive Graphic Design eight modules courses at WoodGreen. •Delivered competency-based education which aligned with the WoodGreen model of curricula and style of teaching.•Designed class instruction though the development of instructional plans and activities to meet course competencies and lesson objectives.•Promoted student success by showing flexibility in style and work schedule as well as exhibiting a passion for teaching and engaging students in the learning process

•Managing Graphic/Web designers and Animator staff and inspire them to work with joy and passion.•Upholds the quality, values, brand consistency and characteristics of different businesses from heavey industry to fashion iconic names like H&M, ZARA and Tommy Hilfiger.•Creating Art and creative direction, and clear path for design team.• Professionally, working with Adobe Illustrator, Photoshop, InDesign, After Effects, and high quality PDFs for print industry.• Oversees the design department budget, plus Marketing R.O.I.•Teaching and Mentoring both Editorials and Graphic Design team for having the best Modern output design and effective creative content as an Advertorial.• Planning and brainstorming of upcoming issues and package ideas based on their deadlines.

Lead Instructor/ Digital Technology Course at WoodGreenSince 2012 - July 2018

Lead Instructor/ Digital Technology Course at PixelmanSince 2006 - Present

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PixelmanMarketing

•Teaching practical Courses in Graphic/Web design for Interaction UI/UX and Preparing KPI to evaluate students progress.•Creating industry-based course outline for digital/online marketing programs at Colleges.

Farid.G.Asad

Resume

EDUCATIONFashion Merchandising And Design at Stratford CollegeApril 2019- PresentGraphic Design Diploma at California Institute of the Arts 2019Desktop Publishing and Design Diploma at Stratford College 2013Video Game Design Diploma at Strat-ford College 2010Business Management and Marketing Diploma at Stratford College 2009Digital Publishing Diploma at George Brown College 2008Master of Science in Geology 1998

Pixelman Marketing, Creative/Art Director [April 2006 - Present]

• Robin Honderich Director, Audience Growth at Toronto StarT: +1.647.546.8839 rhonderich@thestar.ca

• Hamid Karbasi NSERC Industrial Research Chair Conestoga CollegeT: +1.519-219-1234 Hkarbasi@conestogac.on.ca

• Mehran Mehrdadi VP of Technology at WoodGreen.orgT: +1.416-669-5151 mmehrdadi@woodgreen.org

Pixelman.ca Faridart.ca /faridghasemasad/

HIGHLIGHTS Quality Assurance Lead at Toronto Star, Control the quality, layout, color template and functionality for Star Touch.Teaching over 1275 students since 1995. Planned, Built and got approved “ Video Game Design” program Curriculum for Yorkville college, Toronto 2007. Chair and Instructor of the “ Digital Media and Animation” department at ISIRAN College ( 1995-2004 ). Teacher at PixelmanEducation.com Lead Instructor and Program Sylla-bus designer at WoodGreen.org for Employement Ontario. Senior Graphic Designer/Layout artist at MetroNews.ca and Toronto Star. Head of Animation and Video Game Design Dept. at ISIRAN College Author of “ The Principles of Digital Design” Book, ISBN# 694-8068-35-6. Freelance Game Designer/Environ-ment Artist for UbiSoft ( Assaasin Creed. Syndicate) Freelance Game Designer/Environ-ment Artist for Bethesda (BattleCry Game)

Interactive Graphic/Web/3D Designer- Teacher