FAIRTRADE FORTNIGHT 2006

The FAIRTRADE Mark

The FAIRTRADE Mark is the only independent consumer guarantee of a fair deal for producers in the developing world.

Five million people – farmers, workers and their families – now benefit from Fairtrade.

Why Fairtrade?

The FAIRTRADE Mark guarantees:

• Farmers receive a fair and stable price for their products• Producers have the opportunity to improve their lives

through a social premium• Greater respect for the environment• Small farmers have a stronger position in world markets

and,• A closer link between shoppers and producers

Knowing the FAIRTRADE Mark

0%

10%

20%

30%

40%

50%

60%

1 2 3 4 5 6 7

Recognition & Understanding of the FAIRTRADE Mark 1999 - 2005

Source: MORI poll March 2005

Recognition

Understanding

= % of people who recognize the Fairtrade symbol

= % of people who correctly associate the Fairtrade symbol with the phrase "Guarantees a better deal for Third World farmers".

1999

11% 12%

2004

39% 42%

2003

25% 33%

2002

20% 24%

2001

20% 19%

2000

12% 16%

2005

50% 51%

Fairtrade Sales 1999-2004

0

20

40

60

80

100

120

140

160

1999 2000 2001 2002 2003

Fruits & Juices

Confectionery & Snacks

Hot Beverages

Sal

es in

£ m

illio

ns

2004

Fruits & Juices

Confectionery & Snacks

Hot Beverages

2004: 51% Increasefrom 2003

Over 1,300 Fairtrade products!

Fairtrade guarantees…A Fair and Stable Price

‘Without our co-operative and selling to the Fairtrade market, our life would have been terrible. Fairtrade gives us hope and courage, we are able to earn a higher wage and better provide for our families.’ Matthew Matoli, Coffee Farmer, KNCU, Tanzania

Fairtrade guarantees…A Social Premium

‘I am a member of the Joint Body which decides how to use the Fairtrade Premium. We have used it to help get electricity for all workers houses – my children can now study at night. Loans allow workers to start small businesses such as rearing cattle for their milk and growing vegetables to sell to local traders.’

Muthusamy Sivapackiam, Tea Plucker Stockholm Estate, Sri Lanka

Fairtrade guarantees…Greater Respect for the Environment

‘Now that we farm with natural pesticides and fertilisers the soil quality has improved. The soil repays us by giving us a greater yield from our land.’Jethanda Patel, Cotton Farmer,India

Fairtrade guarantees…A Stronger Position in World Markets

‘Fairtrade has been the saviour of the farmers in Dominica – of agriculture and the whole economy. With Fairtrade, small farmers have been transformed from marginalised farmers into businessmen.’

Amos Wiltshire, Banana farmer, Dominica

Fairtrade guarantees…A Closer Link

Cocoa growers from Ghana with the Mayor of Lewisham – a Fairtrade campaigner

“I want to be sure that farmers get a fair price and benefit directly from my purchase…I know how important Fairtrade is to small producers. With more shops stocking more great quality products carrying the FAIRTRADE Mark, it’s a win-win situation…”

Adjoa Andoh, Actress

From Breakfast to Bedtime

• Make Fairtrade Your Habit throughout the day.

• Find out more!

• Pass on your Fairtrade Habit

Pass on the Fairtrade Habit!

• Tell your friends

• Hold an event

• Join a Fairtrade group

• Join in Trade Justice Movement events & campaigns

Fairtrade banana case studies

Luis is a quality checker for the El Guabo banana co-operative in Ecuador.

Fairtrade banana case studies

Denise is a banana farmer from St Vincent in the Windward Islands.

Fairtrade banana case studies

Renson is a banana farmer from El Guabo, Ecuador.

Fairtrade banana case studies

Concepción is a banana farmer from the Dominican

Republic.

Fairtrade banana case studies

Manuel is a banana farmer from El Guabo in Ecuador.

Fairtrade banana case studies

Ana and José are banana farmers in El Guabo, Ecuador.

Fairtrade banana case studies

Nioka is a banana farmer from the Windward Islands.

Fairtrade banana case studies

Regina is a banana farmer from the Windward Islands.