fair use & critical commons

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Fair Ripping: Media in the Classroom Steve Anderson + Holly Willis Institute for Multimedia Literacy USC School of Cinematic Arts 6.13.2008 New Media Consortium

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Presentation from the 2008 New Media Consortium conference on Fair use in media education.

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Page 1: Fair Use & Critical Commons

Fair Ripping: Media in the Classroom

Steve Anderson + Holly WillisInstitute for Multimedia LiteracyUSC School of Cinematic Arts

6.13.2008 New Media Consortium

Page 2: Fair Use & Critical Commons

-Lawrence Lessig

“Fair use is not the right to use copyrighted materials, it’s the right to hire a lawyer.”

Fair Use Sucks!

Page 3: Fair Use & Critical Commons

Conversations about Fair Use should not be solely the domain of experts (i.e., lawyers and technologists)

We also need to hear from people who depend on fair use for everyday cultural practices:

-Educators-Media makers

-Librarians-Students

-Fans

Page 4: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Rhetorical

Page 5: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Legal

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Page 6: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Technical

Page 7: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Cultural

Page 8: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Cultural

Page 9: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Cultural

Page 10: Fair Use & Critical Commons

Polarization of discourse surrounding copyright

Cultural

Page 11: Fair Use & Critical Commons

Is there a role for civil disobedience?

http://www.negativland.comhttp://www.greytuesday.org

Is there a role for electronic civil disobedience?

http://www.geocities.com/frankentoons

Page 12: Fair Use & Critical Commons

Abuse of Power

http://www.youwouldnt.nethttp://www.respectcopyrights.com

MPAA: Piracy It’s a Crime Abuse of Power (2006)

Who are the real pirates?

Page 13: Fair Use & Critical Commons

Faden / Maloney

A Fair(y) Use TaleEric Faden

Gimme the MermaidNegativland & Tim Maloney

What kind of access to culture do we want?

Page 14: Fair Use & Critical Commons

Berkman Center for Internet & SocietyHarvard Law School

http://cyber.law.harvard.edu

Page 15: Fair Use & Critical Commons

The Digital Learning Challenge: Obstacles to Educational Uses of Copyrighted Material in the Digital

Age (2006)

Lack of clarity

Digital Rights Management

Impracticality of licensing

Undue gatekeeping

-William Fisher & William McGeveran

Berkman Center for Internet and Society

http://cyber.law.harvard.edu/media/files/copyrightandeducation.html

Page 16: Fair Use & Critical Commons

What’s the problem?

Fear

Confusion

Lack of support

Page 17: Fair Use & Critical Commons

What’s the solution?

Get informed

Get connected

Get active

Page 18: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

Page 19: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

Page 20: Fair Use & Critical Commons

Critical Commons

Critical Commonshttp://criticalcommons.org

Page 21: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

Page 22: Fair Use & Critical Commons

YouTomb

YouTombhttp://youtomb.mit.edu

Page 23: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

Page 24: Fair Use & Critical Commons

Prelinger

Prelinger Collection at Internet Archivehttp://archive.org

Page 25: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

Page 26: Fair Use & Critical Commons

Defective by design

Defective by Designhttp://defectivebydesign.org

Page 27: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

Page 28: Fair Use & Critical Commons

Chilling effects

Chilling Effectshttp://www.chillingeffects.org

Page 29: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

Page 30: Fair Use & Critical Commons

Wikipedia / Long Tail

Wikipediahttp://www.wikipedia.org

The Long Tailhttp://www.thelongtail.com

Page 31: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

Page 32: Fair Use & Critical Commons

DIY

24/7: DIY Video Summithttp://www.video24-7.org

Page 33: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

3. Open source movements

Page 34: Fair Use & Critical Commons

Open source software

From open source software…

Page 35: Fair Use & Critical Commons

Open education

…to open education

http://ocw.mit.edu

http://www.oercommons.org

Page 36: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

3. Open source movements

2. Media and learning

Page 37: Fair Use & Critical Commons

MacArthur Foundation: Digital Media & Learninghttp://www.macfound.org

Page 38: Fair Use & Critical Commons

Critical Commons

Critical Commonshttp://criticalcommons.org

Page 39: Fair Use & Critical Commons

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

3. Open source movements

2. Media in education

1. It sucks

Page 40: Fair Use & Critical Commons

Unhappy Birthdayhttp://www.unhappybirthday.com

Page 41: Fair Use & Critical Commons

Confu

CONFU | 1996

FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA

NONLEGISLATIVE REPORT OF THE SUBCOMMITTEE ON COURTS AND INTELLECTUAL PROPERTY COMMITTEE ON THE JUDICIARY US HOUSE OF REPRESENTATIVES

4.2.2 Text MaterialUp to 10% or 1000 words, whichever is less, in the aggregate of a copyrighted work consisting of text material may be reproduced or otherwise incorporated as part of a multimedia project created under Section 2 of these guidelines. An entire poem of less than 250 words may be used, but no more than three poems by one poet, or five poems by different poets from any anthology may be used. For poems of greater length, 250 words may be used but no more than three excerpts by a poet, or five excerpts by different poets from a single anthology may be used.

Should Fair Use look like this?

Page 42: Fair Use & Critical Commons

CSM / Duke

http://www.law.duke.edu/cspd/comics

Or like this?

http://www.centerforsocialmedia.org/resources/publications/

statement_of_best_practices_in_fair_use

Page 43: Fair Use & Critical Commons

Center for social media

Center for Social Mediahttp://www.centerforsocialmedia.org

Page 44: Fair Use & Critical Commons

Electronic frontier

Electronic Frontier Foundationhttp://www.eff.org

Page 45: Fair Use & Critical Commons

Creative Commons

Creative Commonshttp://creativecommons.org

Page 46: Fair Use & Critical Commons

Participatory Culture

Participatory Culture Foundationhttp://participatoryculture.org

Page 47: Fair Use & Critical Commons

Free culture

Free Culturehttp://freeculture.org

Page 48: Fair Use & Critical Commons

Transformative Works

Organization for Transformative Workshttp://www.transformativeworks.org

Page 49: Fair Use & Critical Commons

Project remix

Project Remix | Disney-ABC & USC Cinematic Arts | 2007

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Creative Commons Chair, Joi Ito after meeting with executives at Disney-ABC