“You didn’t build that”:Intellectual Property, Fair Use, and the Creative Commons Movement

iTRAC � 8 March 2013

Bruce Clary, McPherson College, McPherson, Kansas

Hello. My name is Bruce.Associate Professor of EnglishMcPherson College

Among other courses, I teach

• Multimedia Storytelling

• Web Design

Important: I am not an expert on copyright law.

©

What media can everyone use in multimedia projects?

Original work

Public domain

Public domainLife of artist + 70 years

or95 years

from publication

Owner permission

What media can students use in multimedia projects?

All the media everyone else can legally use, plusCopyrighted media used in accordance with the principle of Fair Use

Fair use allows students to incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course.

Fair use allows students to incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course.

Fair use allows students to incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course.

Fair use allows students to incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course.

Video

10 percent or 3 minutes,whichever is less

ImagesNot more than 5

per photographer

Images

Not more than10 percent or 15 images, whichever is less, from a collective work

TextNot more than 10 percent

or 1,000 words, in the aggregate

Poetry

•Not more than 250 words•Up to three poems by one poet•Up to five poems from an anthology

Audio

•Not more than 30 seconds in the aggregate from a single work

•May not alter character of work

AttributionOthers can copy, distribute, display, perform and remix your work if they credit your name as requested by you.

No Derivative WorksOthers can only copy, distribute, display or perform verbatim copies of your work.

Share AlikeOthers can distribute your work only under a license identical to the one you have chosen for your work.

Non-CommercialOthers can copy, distribute, display, perform and remix your work but for non-commercial purposes only.

Zero-Public DomainOthers can copy, distribute, display, perform and remix your work without restrictions.

Creative Commons-licensed Media

Audio. CCMixter. <ccmixter.org/find-music>

Audio. Free Music Archive. <freemusicarchive.org>

Audio. Jamendo. <www.jamendo.com>

Images. Pixabay. (All public domain). <pixabay.com>

Images. Compfight. <compfight.com>

Video. Vimeo. <vimeo.com/creativecommons>

Most media repositories (e.g., YouTube, flickr) and search engines (e.g., Google Images, Yahoo) now feature filters that enable searchers to limit results to Creative Commons-licensed media.

Best Practice Guidelines

Center for Social Media. The Code of Best Practices in Fair Use for Media Literacy Education. <centerforsocialmedia.org/fairuse>

Center for Social Media. Documentary Film Makers’ Statement on Best Practices on Fair Use. <centerforsocialmedia.org/fairuse>

University of Washington. “Fair Use Guidelines for Educational Multimedia.” <depts.washington.edu/uwcopy/Using_Copyright/Guidelines/Fair.php>

Credits

Unless otherwise indicated, all images are public domain from Pixabay <pixabay.com>.

Slides 3, 4. CBSNews. <www.cbsnews.com/video/watch/?id=50137457n>

Slide 6. Wikimedia Commons. <commons. wikimedia.org/wiki/File:Copyright_term.svg

Slide 26. Kirby Ferguson. Everything’s A Remix. <www.everythingisaremix.info/watch-the-series>

bwc