BULLITT rolloutin Hamburg

Christian Baltrusch, Ralph Gaßner

1bikespresso.net, .de

fahrradhafen

Process chart

bike online store

Customer

2

fahrradhafen.Hamburgour idea:

.LOGistics .CONSult .NETwork

1. orders @ bike online store

2. info about orders shipping of bikes

3. receiving boxes 4. pays charges

during the assisted bike-building

fahrradhafen.hamburg is not

BULLITT sales point

contact for the customer to buy a BULLITT

a bicycle repair shop/specialist workshop (according to German law)

BULLITT responsible (like warranty, handling of claims …)

„field service“ for Larryvsharry

Larryvsharry owned :-)

3

fahrradhafen.hamburg is

… a service to rollout the BULLITT or other cargobike in Hamburg

… located in the port of Hamburg

… in the direct neighbourhood of the new Hafencity (a new urban developing area) in the old Freeport of Hamburg, its traffic concept will be based mainly on cycling roads (acc. to the current urban development plan)

4

.LOGistics … inbound problem for customer

arranging a suitable delivery together with the forwarder

receiving the huge box is a problem, when not living on the ground floor

building the bike in a flat is difficult

5

.LOGistics … solution

receiving boxes ordered @online store by customer

accommodating unopened boxes until the day of assisted bike building

6

.LOGistics … preconditions

customer has chosen the option fahrradhafen.hamburg service

customer order information ASAP

Shipping information (tracking, forwarder, dates)

Customer data

7

.CONSult … part one

organising assisted bike building enabling the customers to build their own bike in groups up to five —> 5 hrs. long

providing know-how and tools

photographing the builds

providing assembly space within the port of Hamburg

8

.CONSult … part two

providing a short training „how to ride“

providing hand-pressed bik.ESPRESSO coffee during the workshop

giving advice in personalising and securing solutions …

giving an overview of the important diameters and standards used at the BULLITT or other cargo bike which are the most important tools for self- servicing

consulting for various cargo concepts

9

„assisted bike building“ preparation .CONSult

receiving the info ex customer that he/ she has chosen the option „assisted building course“ during his/her purchase @onlinestore

offer the customer(s) a schedule for several course-dates to choose from

making the final appointment with the customers

day of the bike building .CONSultmaking preparation of workstands and BULLITT or other cargo bike kits

providing the tooling

heating the coffee machine

welcoming the customers

making introduction together

checking the parts list —> transfer of ownership (onlinestore/customer)

starting with the builds as a consulting process

documenting each bike progress by taking pics

making a final check of each build together

making a test ride on a private yard with assistance and explanations

.CONSult … preconditions

Information about the customer order @online store like: configuration of the ordered BULLITT or other cargobike; customer contact (eMail, phone); scheduled delivery if not in stock.

tools available

shipping boxes as work stands

customer has to accept, that the the building and riding of the BULLITT or other cargobike is at his own risk

12

.NETwork

integrating the customer to the most important communities (FB, Instagram, www.)

presenting the Hamburg cycle network

assist in organising events like tours, races

creating a facebook presence/ site for www.fahrradhafen.net

creating a www.fahrradhafen.hamburg and .de site

13

Who we are:

Christian born 27.9.1966 in Hamburg

Ralph born 14.4.1967 in Hamburg

Ralph is a shipping agent since 1991 works now as self-employed warehouse keeper

Christian 1990 education as certified aircraft mechanic at Airbus and works now as SAP IT consultant

Christian’s hobbies: Africa, traveling, cycling, building bikes, photographing and online communities.

Ralph’s hobbies: Sailing, cycling and brewing beer

Ralph is married and has 2 grown up children.

Christian is dependently engaged for over 25 years

14

Who we are:

15

each cocoa sack is 65kgs:

16

Where we are:

17fahrradhafen

Hamburg city center

harbour city new urbanisation

Two cargo concepts:

18

Two cargo concepts:

19

workshop atmosphere:

20

heavy load …

21

Ghana :-)

22