fahed moubarak – regional sales director / maddict international
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Mobile Advertising – Best Practices. Fahed Moubarak – Regional Sales Director / Maddict International. 13 من سبتمبر 2014. Agenda. Mobile Advertising – Insights figures. Current Trends Ad Spent per Industry and Objective. S uccess stories. What is a successful Campaign? - PowerPoint PPT PresentationTRANSCRIPT
Fahed Moubarak – Regional Sales Director / Maddict International
2014من سبتمبر 13
Mobile Advertising – Best Practices
Agenda
Mobile Advertising – Insights figures.Current Trends
Ad Spent per Industry and Objective. Success stories. What is a successful Campaign?
Creative Possibilities. Rich media success stories.
Worldwide figures
Global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion.
2013 2014 201705
1015202530354045
13.1 billion USD
Billion USD
Global mobile advertising spending
18 billion USD
41.9 billion USD
Smartphone Penetration in GCC
November 2013, Ericsson Mobility Report 7
Bahrain
Saudi Arabia
Oman
Kuwait
UAE
Qatar
47%
60%
65%
69%
73%
76%
Mobile Ads Effectiveness
We Are Social, Social, Digital & Mobile Around The World (January 2014)
Post Click Action
Viewership
All the time36%
Most of the time32%
Sometimes16%
Rarely12%
Never4%
Current Trends in The Region
Spent per Industry
Automotive48%
Telecom10%
Banking16%
Electronics8%
Food and Beverages8%
Hotels1%
Apparel4%
Movies3%
Misc2%
*On Maddict’s network during 2013 and 2014
Spent per Objective Rich Media
11%Click To Video
3%
Click To Download3%
Brand Awareness31%
Lead Generation50%
*On Maddict’s network during 2013 and 2014
Success Stories
Automotive – Lead Generation
*Stats taken from Maddict’s campaigns during 2013/2014
44%
32%
18%
1% 5%
KSAUAEKuwaitJordan GCC
CTR per Country
Avg CPL per Country
Distribution per Country
Lead Generation – User Journey
Source: Maddict Premium Network
Banner Landing page Thank you note
Click to Download Campaigns
With Maddict’s SDK Integrated in the app, we were able to decrease the CPI to 1$ in KSA
The Secret Recipe…
* If Conversion is not possible, Decrease the CTR to an average of 1%
Effective and Smart Conversion Tracking*
Creative and
banners / Ad unit format
Incentivize the end user
High Reach
Premium Content and
Content Targeting
Performance Measurement
Key Performance Indicators
CTR that lead to cost per clickNumber of Leads: CPLInstalls (CPI)Calls ( CPA)CPE (Engagement at the end user asset)Completion rate video
Rich Media Engagement
Success Story - Rani Float 2013
88% of users who failed to finish, played again.
8% of users played more than once just for the fun of it.
12% of users who clicked on the ad played the game.
42%
30%
16%
9%5%
Failed to Finish
Failed_Play Again
Successfully Played the Game
Thanks_Play again
Watch the Video
Rani Rich Media Execution – Screenshots
Success Story – One and Only 2014The campaign was running on Maddict’s premium network particularly on News, Business and Finance Channels.
2%
54%25%
19%Email Us
Start
Suite Dreams
Summer Offer
Avg CPL Avg CPE Engagement RateKSA $132.04 $6.65 9%UAE $212.26 $6.87 8.50%Kuwait $155 $6.44 9.04%
The campaign was running on Maddict’s premium network particularly the News, Business, and Finance channels
O&O Rich Media Execution - Screenshots
Source: Maddict Premium Network
Success Story - Tic Tac 2014
35%
28%
19%
8%9% Failed to Finish
Failed_Play Again
Successfully Played the Game
Thanks_Play again
Shared it on SM
Avg CPL Avg CPE Engagement RateTunisia $7.04 $3.00 21.14%Lebanon $3.57 $1.67 35%
UAE $7.76 $4.58 27.21%Kuwait $10.24 $4.40 16.25%
Tic Tac Rich Media Execution – Screenshots
* لـــكم شــــــكرًا
Thank You