Factors Which Contribute to Successful Direct Mail

Campaigns

IntroductionIn an age where emails and social media are becoming the

primary means of communication, Direct Mail still out performs them all in terms of the overall impact it creates on the receiver’s mind.

Direct mail, if appropriately designed, has the power to influence the minds of readers to a greater extent than any other form of communication.

Direct Mail Campaign FactorsColour

Selecting the right colours for your campaign is important. The colours should reflect the message that you are sending.

TextureThere is plenty of stylish stationary available for printing but

select the one that is relavant to your business.

CopyCopy is crucial. Create a compelling sales copy that attracts

attention and keeps your customer interested until the end.

PersonalizationIt is a known fact that personalization improves response

rates.Personalization can be as basic as using the prospects first

name throughout your offer, to an expert level of changing graphics to subconsciously appeal to your intended market.

RelevanceIf you want your direct mailing campaigns to succeed, make

sure that your data is up to date. Basic services like address verification and correction,

duplicate elimination and National Change of Address (NCOA) are commonly offered by your direct mail service provider.

ConclusionCustomers feel more connected and more involved in the

business when they receive a direct mail piece that is applicable to them.

If you are looking for direct mailing services that include completely personalized and variable printing, fully automated lettershop services and postage discounts for mail sent within Canada and the USA, you can contact us at 905-826-1411 or visit us online at www.innovativeresponse.ca.

Contact UsInnovative Response Marketing Inc.4020A Sladeview Crescent, Unit 5Mississauga, ON L5L 6B1Canada

Phone : 905.826.1411Fax : 905.826.1450

Sales Inquiries : Mark Stephens Email: mstephens@innovativeresponse.ca

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