how to run successful marketing campaigns
TRANSCRIPT
How to Run
Successful Marketing Campaigns
Steps to create a Successful
Marketing Campaign
Creating compelling offer
Placing the offer on website
Promoting it via blogs and social media
Measuring results
Creating
Compelling
Offer
Questions to create a compelling offer
What is the
offer
promoting?
Who is it
targeting?
Why does it
matter to
your
audience?
What are
your
audience’s
priorities?
What issues
does it
address for
your buyers?
1
2
3
4
5
Once you get the answers,
Create offers without sidestepping
‘Presentation’
Placing
Offer on
Website
Offer
Click
Landing
Page
Making effective Landing Pages
The Headline
The Body
The Image
The Form The Call-to-action
Promoting
Via Blogs and
Social Media
Using blog for promoting offer
Adding a
compelling image
Including a catchy
headline
Follow systematic
pattern for text
Using social media for promoting offer
Zeroing on
the social
media
channels Planning the
timing of the
promotion Mapping
different
networks Using
hastags and
mentions
Measuring
Results
Measure every element of the campaign
Views
Submissions Conversions
Clicks
Shares
Page
Views
Make all the
components
valuable,
consistent and
timely!
Create
Marketing Your
Prospects will
Love!
