factors promoting and retarding the adoption of innovation

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Factors influencing the rate of adoption of innovation

WELCOME

TOPICFACTORS INFLUENCING THE RATE OF ADOPTION OF INNOVATION

PRESENTED BY

contentsSl noindexPRESENTED BY1INTRODUCTIONWhat is innovation?What is adoption?Need of adoption of innovationWhat is rate of adoption.KHATING SURESH11FACTORS INFLUENCING THE RATE OF ADOPTION OF INNOVATIONa. Social factorsb.Cultural factorsc. Personal factorsLADEIPHI KHARSATId. Situational factorse. Others.AJAY MEARGEWAR111EXAMPLESAJAY MEARGEWAR

Introduction

What is innovation?An innovation is an idea, practice or object, that is perceived as new by an individual or other unit of adoption

What is adoption?

Adoption is the decision to make full use of an innovation as the best course of action available.

NEED OF INNOVATION AND ADOPTION

Rate of Adoption

Rate of adoption is the relative speed with which an innovation is adopted by members of a social system. It is generally measured as the number of individuals who adopt a new idea in a specified period. So the rate of adoption is a numerical indicator of the steepness of the adoption curve for an innovation

Factors influencing the rate of adoption of innovation

SOCIAL FACTORS:

SOCIAL FACTORS include :

2.SOCIAL CLIQUES: 1.FORMAL GROUP

3.LOCALITY GROUPS

6.REFERENCE GROUPS4.SOCIAL STATUS

FACTORSII.

Cultural factors include :

VALUES

NORMS

TRADITIONS

ATTITUDES.

III. PERSONAL FACTORS

Personal factors include

1.AGE2.EDUCATION3.PSYCHOLOGICAL

IV. SITUATIONAL FACTORS

1.FARM INCOME

2.FARM SIZE:

3.TENURE STATUS

SITUATIONAL FACTORS INCLUDES

4.SOURCES OF INFORMATION USED

5.STANDARD OF LIVING

6.The nature of the practices:

a.COMPLEXITYb.COMPATIBILITYc. OBSERVIBILITY

d.cost and net returns

V. OTHERS:

Lack of well-coordinated effortsEase of maintenanceUpgraded technologyCommunication network:

Examples

Forget yesterday - it has already forgotten you. Don't sweat tomorrow - you haven't even met. Instead, open your eyes and your heart to a truly precious gift - today. Steve Maraboli

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