facilitating self-prepared income taxes myfreetaxes.com 2012 campaign

22
Facilitating Self- Prepared Income Taxes www.one-economy.com MyFreeTaxes.com 2012 Campaign

Upload: emmeline-harrell

Post on 26-Dec-2015

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Facilitating Self-Prepared Income Taxes

www.one-economy.com

MyFreeTaxes.com 2012 Campaign

Page 2: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

One EconomyOne Economy Corporation is a global nonprofit organization that uses innovative approaches to deliver the power of technology and information to low-income people, giving them valuable tools for building better lives.

Our mission is to maximize the potential of technology to help people improve their lives and enter the economic mainstream.

Page 3: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Creating New Partnerships for Facilitated Tax Preparation

Page 4: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

• One Economy’s free tax software guidesusers through the often complicated process of understanding and filing their taxes in accessible, easy-to-understand language.

• The Beehive’s Tax Tool empowers people to take control of their finances and achieve self-sufficiency.

Empowering Communities

Page 5: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Results Oriented Growth

Page 6: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

One Economy OffersThe Beehive’s Tax Tool is a scalable and sustainable system for the self-preparation of income taxes. • National VITA referral source • Bi-lingual educational material to explain low-income credits• Free Federal and State Tax Preparation and E-Filing < $57,000• Techniques to lessen the frustration of self-preparation• Ability to track user data for all tax returns in aggregate

Page 7: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

One Economy Offers

Page 8: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Who Qualifies?

Qualified clients receive freefederal and multi-state preparation and e-filing

Individual clients must have:

• Valid email address

• Valid SSN or ITIN

• Adjusted Gross Income <$57,000

• No Foreign Income

Page 9: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Reporting in 2012

• Traffic reports weekly on accounts created and filed.

• Specific URL accounts allow for aggregated demographic and financial reports end of season.

• SIDN-recording for IRS Facilitated Self Tax Prep participation

Page 10: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

EITC by Text Message

•Ideal for Client use•Compete with Holiday Loan Marketing!

Page 11: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Smartphone Applications

• Ideal for field work and volunteers•Uses images and graphics to estimate eligibility•Spanish and English•>9,000 downloads in 2011

Page 12: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

The Myfreetaxes.com Campaign- Empowers low and middle-income individuals- Connects these filers to free income tax preparation- Ensures that low and middle-income families maximize the tax credits and deductions they are entitled to receive

Page 13: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Self-PreparationTechnology Platform

•Online•Who owns it?•Who protects it?•Who manages it?•Who provides training?

Page 14: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Self-Preparation Target Population

•Single filers•W-2 income only•Computer-aware•Middle school reading

comprehension

Page 15: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

What We Look for in a Site

An ideal site…

• is easy to find (off main road, in busy shopping center, etc.)• is easy to access and accessible• has plenty of parking• is large enough to easily accommodate 10 laptops, filers and any volunteers present•Restrooms •Internet!

Page 16: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Set-up

• On the following slide is the layout of an ideal tax lab set-up.

• This set-up can be modified depending on the space and the number of computers you have available.

• Please note that the set-up is designed to try and make clients feel their privacy is being respected. However, above all, make the set-up as feasible and client-friendly as possible.

Page 17: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

X X X X O

X X X X X X

E

E

PS

PS

SI

v

E=extension cordO= driver computerPS=power stripSB=sandwich boardSI= sign in tableX=laptop = power cordC = chair

TYPICAL TRAINING ROOM SET UP 10 Computers

SB

SB

entrance

C C C C C

C C C C C C

Page 18: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign
Page 19: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign
Page 20: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign
Page 21: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign
Page 22: Facilitating Self-Prepared Income Taxes  MyFreeTaxes.com 2012 Campaign

Facilitating Self-Prepared Income Taxes

www.one-economy.com

Lee [email protected]

202-558-3801