faceoff: tackling the duopoly with the 3rd front of mobile … · 2017. 10. 17. · jayesh...
TRANSCRIPT
Faceoff: Tackling the duopoly with the 3rd front of mobile advertising Jayesh EaswaramonySVP&MD– APAC, Middle East & Africa
InMobi
INMOBI IS THE MOBILE POWERHOUSE, OVER 8 YRS OF
HANDS ON EXPERIENCE
Consolidating the ecosystem: Top 15 apps of Indonesia
MASS PLATFORM REACH MOBILE-FIRST FULL RANGE OF SOLUTIONS
FULLY VERIFIED AND MEASURABLE BY 3Rd PARTY
SOCIAL/CHAT
NEWS ENT
91Mn
CONTEXTUAL CREATIVE
VIDEO-FIRST FORMATS
REMARKETING CUSTOM AUDIENCES
WHAT THE INDUSTRY NEEDS TODAY AND
HOW WE ARE DELIVERING
CLEAR VERIFIABLE
METRICS – HENCE,
PROVEN ROI
MOBILE-FIRST
INNOVATION
FULL UNDERSTANDING
OF THE USER
EXPERIENCE
MOBILE–SPECIFIC INNOVATION
MicroVideos SeamlessInteractive
Split-Screen ARVideo
POWER OF DATA IN YOUR HANDS
• Location insights leverages behavioral and historical location--based user actions and turns them into meaningful targeting options
DATA-DRIVEN DECISION MAKING : MOBILITY INDEX FOR AUTO
Under5 km
5 – 25km
Over50 km
Travel during 1400-1700
Travel Locations – CPG Store, Day care, local markets etc
Hijabs HousewifeMoms
Travel Locations – Tech Parks, Social Hangout areas, Business Hubs etc
Travel during 0900-1100 and 1600-1900
Travel Locations – Universities, Cafes, Shopping Malls
Millennial College Students
Travel during 0500-1100 and 2000-2300
Hotel and Lodging Regulars
Frequent flyers
Travel Locations – Tech Parks, Social Hangout areas, Business Hubs etc
Source: InMobi Network Data – April, 2017
User Distribution – 33%
User Distribution – 31%
User Distribution – 21%
Travel during 0800-1100 and 1800-2200
BusinessProfessionals
Manufacturing sector employees
User Distribution – 15%
User distribution percentages is derived based on number of users who have
visited us on >= 10 days in last 75 days
25 – 50km
30%*EXTEND REACH
BEYOND TV AND DIGITAL
Vs. INDUSTRY STANDARDS*RESULTS OF PREVIOUS AD-EFFECTIVENESS REPORTS
65%* AVG UPLIFT IN
BRAND AWARNESS
VERIFIED FOR SUCCESSFUL RESULTS
50%*DRIVE TO ONLINE
PURCHASE
80%* AVG UPLIFT IN
BRAND FAVOURABILITY
60%* AVG UPLIFT IN
PURCHASE INTENT
2XVIEWABILITY
COMPARED TO INDUSTRY AVG
WELCOME TO THE PANEL
BRYAN KIM: MD- APAC, TUNE ROHINI BEHL: MARKETING HEAD, FONTERRA
THANK YOU