facebook webinar
DESCRIPTION
How to get your local business up and running on Facebook.TRANSCRIPT
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Getting Started On Facebook
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About Facebook
• Set up in Harvard 2004.
• Expanded to UK Universities 2005.
• Developer platform 2007.
• IPO’ed in 2012 for $16bn.
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Profiles Versus Pages
• Profile is for personal use. + Friend– News feed
• Page is for business use. + Fan– Wall– Can advertise– Insights
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How To Set Up Your Page
Show Mary’s Shoe Store
Vanity URL: www.facebook.com/username
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How To Set Up Your Page
Edit Page >> Edit Settings
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Customising It
• Cover Pic (851 x 315)• Avatar (180 x 180)
https://www.dropbox.com/home/Facebook%20Profile%20%26%20Cover%20PhotosAny further artwork requirements, just ask Jana.
• About Us Text• Pages You Like
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Content: General
• It’s all about Images– Posts with photos get 53% more likes, 104%
more comments, 84% more click-throughs than text-based posts. (Kissmetrics)
• Less words. About 20 is optimum.• Engaging - ask questions.• Frequency - Insights/Posts/Days to see when your
fans are online
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Content: General
• Be Engaging - ask questions.
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Content: General
• Think About Frequency - Insights/Posts/Days to see when your fans are online
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Content: Specific
• What do they want to hear about?• Think Local, National, Global• Look at facebook.com/maxol
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Photo Sizes
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Using The Scheduling Tool• Can be used to schedule content• Can’t be used to share other people’s
content
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Promoting Your Page• Tell everyone!• Invite people to like your Page• Add the link to your email signature or website• Network it: think of
SponsorshipsSuppliersOther local businesses
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Monitoring It• It’s a two-way communication channel
– Put your email address on as the main contact so you get notified and can respond to private messages
– Don’t just push out sales messages– When you use @
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Negative Feedback
How To Handle It• Do not delete it• If it’s small – handle it, positively and politely• If it’s tricky – take it offline
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Thank You
• Thanks for listening.• Any questions?
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Next Session: 29 April
2. Twitter: Tuesday, 29 April, 3pm.
• How to set up your Twitter account• Finding followers• Using the search tool to find
local people in your area• Measuring it
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After That…
3. Instagram: Tuesday, 6 May, 3pm.
• How to set up your Instagram account• Finding followers• Using hashtags to your advantage• Measuring it
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Get In Touch