Facebook Timeline for Brands

Facebook Timeline for BrandsWhat your command needs to know

Facebook Timeline for Brands

You can convert your command page to the new timeline NOW, but there are a few

things you need to know first

• You will have 30 days to convert you page—all pages will be forced to move to timeline layout on Mar 31

• Layout is very similar to the Facebook profiles’ timeline• Your command should select/create your cover photo before

making the switch• Your command should consider what historical events and

past posts you wish to highlight on your timeline

Facebook Timeline for Brands

• The cover photo is a 851×351 pixel image• Select a compelling image representing what your command does• It should NOT include text or a call to action

Facebook Timeline for Brands

• The profile picture is now a 180x181 pixel box• This should include an image with text that BEST represents your

command as it will appear in the news feed and on other posts

Facebook Timeline for Brands

• You can choose what apps are featured at the top of your page• If you have a welcome tab, this is where it will appear

Facebook Timeline for Brands

• Review your timeline and ensure accuracy of information• Some events will pre-populate if they have a date associated with the post• You may want to go back and add milestones relevant to your command

Facebook Timeline for Brands

• You can select featured stories by “starring” them

• The best posts can remain at the top of the page by “pinning” them

Facebook Timeline for Brands

The new admin panel provides additional page management options

Facebook Timeline for Brands

• You can now respond privately with messages from fans• Be sure to capture these conversations for records keeping purposes,

as applicable