facebook timeline
DESCRIPTION
A Research on Facebook timelineTRANSCRIPT
Facebook Timeline for Brands – Essential TrainingProphets
A brief history of Facebook pages
“People tried to connect with brands in a way that didn’t
work. So we created Pages with features such as Apps, tabs
and wall-like interaction”
Facebook - 2009
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
Facebook introduces ‘Pages
for brands’
Tabs are displayed at the top, high visibility.First ‘fangates’ pop up
‘App Tabs‘ are pushed to the left.
Stronger focus on user input & interaction
Timeline.
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
1. General layout.
Header image
Profile image
About the brandFeatured tabs
history
Pinned posts
Timeline changes almost everything.
General layout
Profile photo
About section
Tabs & apps
Pinned posts
Display location of apps
Fangating is no longer
No auto refresh upon liking
No more default landing tabs
More app space
Same app rules
Great examples no promotions in the header image
…
2. Cover and profile image
• No more 520px high profile image on the left square • No more image-grid above the timeline
• Header image can not be used for promotional purposes, fangating, contest referral or even contact information!
3. Tabs
old Apps & tabs location
Featured apps / tabs (4 max)
Other tabs hidden here
3. Other apps expanded
Other tabs will barely be found
4. Fangating
• A custom ‘Default landing tab’ will no longer work• ‘Welcome’ is just another tab• No auto-redirect after liking a page• Still detection if you liked the page or not.
Fangating will no
longer work
Fangates becomes obsolete
5. Apps
Full 810px forcontent vs. 520px previously
No change in app rules
Entire websites can be pushed in this space no fundamental redesign of websites.Higher resemblance between Facebook and original website
Current fangate vs. new home tab space
Adapt tab content to correct width
‘Highlight’ posts to give them the full width of the facebook container.
‘pin’ posts, these posts stay at the top of the feed promoting posts
Home Tab
Fast mover example
• Timeline puts the focus on the interaction with the consumer• Your brand becomes what you publish• No more hiding behind fangates and custom tabs content is your only asset• Comment by others are collected in a separate console
• + Less ‘ugly’ wallposts / clean wall problem solves itself• - More brand authored content.
Brand content and user content are separated
7. Todos
Choose a cover imageAdd brand description and information Feature
important apps
Pin ‘top’ or ‘important’ posts ‘Highlight’ important
eventsClean up the wall
Insert the back
catalog of the brand
+ reconstruct history
Remove the ‘fangate’ Adapt tab-content
to 810px width
Adapt the ‘Welcome’ tab
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10
30.032012
Facebook will enforce the timeline for brands end of march. Ready or not…
Let’s get started!