facebook timeline bacon social media @brsocme presentation
Post on 17-Oct-2014
1.437 views
DESCRIPTION
This presentation was given at the Baton Rouge Social Media Association meeting on January 19, 2012 and covers the facebook timeline's implications on personal profiles and businesses. This is the slide presentation only. The full article about the facebook timeline can be found at: http://www.baconsocialmedia.com/effects-of-the-facebook-timeline-layout-on-your-business/TRANSCRIPT
BR Social MediaFacebook TimelineJanuary 19th, 2012
This is a slide presentation only.
The full 1200 word article can be found athttp://www.baconsocialmedia.com/effects-of-the-facebook-timeline-layout-on-your-business
/
Timeline
http://www.youtube.com/watch?feature=player_embedded&v=hzPEPfJHfKU
“Now, you and your friends will finally be able to tell all the different parts of your story – from the small things you do each day to your biggest moments. What will you create? We can't wait to find out.”
- Sam Lessin, a Project Manager at Facbook via the blog
Cover Photo Tweaks
http://www.techomag.com/15-cool-facebook-timeline-cover-designs-that-will-blow-your-mind-pics/
Cover Photo Tweaks
http://www.techomag.com/15-cool-facebook-timeline-cover-designs-that-will-blow-your-mind-pics/
Cover Photo Tweaks
http://www.techomag.com/15-cool-facebook-timeline-cover-designs-that-will-blow-your-mind-pics/
Privacy Concerns• Advertisements could be highly targeted
based on more info captured by facebook• Incentives for Date of Birth and other Personal
Info increases risk of Identity Theft• Users may not have the time to review
everything they put on facebook to determine if it’s public or private info
Business Impacts
Eye Movements
Timeline cover photos get noticed first, but more time is spent on the profile photo.Ads get noticed more on Timeline.
http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/
Ads• From facebook: “brands are now an essential
part of people’s identities”
• Ads now float in the right column which means they are visible longer
Timeline for Businesses?
http://mashable.com/2011/09/29/facebook-timeline-brands/
Timeline for Businesses?
http://mashable.com/2011/09/29/facebook-timeline-brands/
Timeline for Businesses?
http://mashable.com/2011/09/29/facebook-timeline-brands/
www.BaconSocialMedia.com
Find the full article at:
http://www.baconsocialmedia.com/effects-of-the-facebook-timeline-layout-on-your-business
/