FACEBOOK AND SOCIAL MEDIA MARKETING

A Guide To Using It As A Business Tool

FACEBOOK

USING IT SUCCESSFULLY AS A BUSINESS TOOL

• Why you want to be there• The basics (getting started)– Setting up your company page– Promoting your page– Examples

• How it comes together– Search Engine help– Good sites

REACH:

Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18

(Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)

FACEBOOK STATUS UPDATE

• New Phonebook?• The New Email?• The New World?• FREE - Kinda

THE FACTS

• More than 4 million users become fans of pages DAILY• Facebook users

share more than 1 billion forms of content EACH week

WHY YOU WANT TO BE HERE

SOME STATISTICS ON USE:

• Site membership grew 85% in 2008

• Over 150 million users, 54.5M unique visitors/month

• Less than 20% of users are under 18

• 85% of users are 18-54• Clean layout, easy to find

information

SETTING UP YOUR COMPANY PAGE

• Company vs. Group vs. Product Page

CUSTOMIZE!

• Content• Landing Pages

& Tabs• Layout

WHAT CAN YOU DO?

• Send updates to Fans• Use sparingly

• Update Page Status• New content• Goes in News feeds

• Create Polls• Separate tab • Appears so friends can

see it

WHAT CAN YOU DO?

• Post Events• Product launch?• Time sensitive

promotion

• Encourage participation

• Share photos or videos• Write on page walls• Add Feeds• Twitter, Picasa,

Flickr, and Delicious

CONNECT IT ALL

• Facebook• Blog• Twitter• Homepage• Traditional

Media

PROMOTING YOUR PAGE

• Use key media– Your Blog– Your Homepage– Advertising

Efforts– Brand

Ambassadors

DON’T LET IT DIE…

• Develop New News & Update Regularly– News and

information– Photos and videos

help capture attention

– Events/Promotions– Add applications

OTHER TIPSINTEGRATE WITH YOUR OTHER MARKETING

• Tie Facebook Promotions in with Other Media– Announce in other media – Log into Facebook to

participate

• Include Facebook address in identity listings– Traditional ads (print, TV)– Online marketing (banner ads,

website)– Letterhead & Business cards

• Link to your company blog

OTHER TIPS

• Use Facebook as PR Tool:–Calendar of

community events–PR

announcements

OTHER TIPS

• Include Facebook address in identity listings:–Traditional ads

(print, TV)–Online marketing

(banner ads, website)–Letterhead and

Business Cards–Email signatures

OTHER USES

• Employees• Recruiting • Competition• Candidates that

are applying• Promotional

Micro Site

LET’S GET PERSONAL

• If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.

USE IT TO RECONNECT/CONNECT

• Pages give a lot of information – pay attention!– Kids?– Hobbies?– Like Pages?

LEGAL ISSUES

• Just a matter of time before the lawyers ruin it.

• Conversations matter• Careful who you slam

and what you say.• Don’t make

judgments too fast based on someone’s page

ROI

• Huge Search Value• More Visibility• Measure by Fans• Measure by Posts• Measure by Polls• Measure by

Promotions

HELPFUL APPLICATION SITES

www.facebookflow.com

www.insidefacebook.com

www.tweetdeck.com

www.appdata.com

www.xobni.com

www.nutshellmail.com

Add a personal URL now!

For your facebook page!

QUESTIONS?

THANK YOU

Todd Swickard, CEO

People To My Site

Todd@Peopletomysite.com

Facebook.com/peopletomysite

Twitter: toddswickard