facebook marketing plan for tourism companies oleg andreev sas 15028 (1)

8/18/2019 Facebook Marketing Plan for Tourism Companies Oleg Andreev SAS 15028 (1)

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VIDZEME UNIVERSITY OF APPLIED SCIENCES

FACULTY OF BUSSINESS ENVIRONMENT ADMNISTRATION

Summary

,,Moldova Twitter Revolu!o" #$$% &

Author: Oleg Andreev

VALMIERA'#$()

CONTENTS


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I"rodu*!o"++++++++.-

I. Moldova T/!er Revolu!o"+++++++++++++++++++++++++0

II. 1PMAN 2a34a5 a"aly3!3 ++++++++++++++++++++++6

Co"*lu3!o"++++++++++++++++++++++++++++++++++7

B!8l!o5ra94y+++++++++++++++++++++++++++++++++7

INTRODUCTION

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On April 6th, 2009, a peaceful protest was called in Moldova in reaction to what some claimed

were fraudulent parliamentary elections that led to the reelection of the incument !ommunist

"arty. !haracteri#ed as a $flash mo,% the gathering on April 6th &uic'ly swelled to a large

protest on April (th with an estimated )0,000 participants. *he events gained international

attention as many +ournalists and technology pundits egan asserting that they were organi#ed

using the social networ'ing tool, *witter. eadlines included $Moldova-s *witter evolution,%

$"rotests in Moldova /plode, 1ith elp of *witter,% and $Moldovans *urn to *witter to

Organi#e "rotests.% ow central was *witter and other social networ'ing technologies to the

organi#ing of these events ow did participants perceive the events 1hat was the political

motivation ehind them1ithin this paper 3 will try to approach these &uestions aout the events of April, 2009 ut also

to situate them in the contet of Moldova-s comple history and identity the role of 3nternet

!ommunication *echnologies in a single event.

I

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4/9

T:ITTER REVOLUTION

1*he #pman 2hashtag egan at (:40 in the

morning on April (th y 5italie /sanu, a

software developer in Moldova:

$Morning, 3 propose we use the tag pman- for

messages from the national assemly

s&uare.%))

5italie attended the event on the previous

night 7April 6th8 arranged y atalie Morar

and her colleagues at the prodemocracy

;Os *hin' Moldova and yde "ar' to protest the results of the previous day-s election. A young +ournalist, atalia Morar used


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election protests in a relatively un'nown country were dued the *witter evolution% y the

international media 7Moro#ov, 20098. /ven though it started as a communication channel for people

attending the protest, the hashtag #pman on *witter &uic'ly evolved into a hu for people around

the world to get the latest information aout what was happening in !hisinau. Approimately )2,000

tweets were sent through @pman from its creation on April ( through April >2, 2009 when the protests ended.

4"rotests in small, Moldova would normally not

capture the attention of the international media.

sing *witter was Ba great way to get

attention on the events ecause it was

the flavor of the month in social

media and mentioning cool newtech was a great way to get

+ournalists to cover an event they

might otherwise miss

+ucerma 2009. (ost o

the articles about the

evets i (oldova

metioed witter rst i the list o social etworig sites +'*' used b%

protesters eve though other '*' such as 5aceboo &ive#oural ad 5aces.md

were more activel% used i (oldova +6oescu 2009. he evets i (oldova

were dubbed the 7witter evolutio7 because i the midst o the evets ad

rapidl% spreadig ews it was believed that witter pla%ed a crucial role i

orgaiig the demostratios +(oroov 2009. 6 his blog "italie sau

states:

)lthough the mobiliatio o the protestors was;t ol% doe through witter +6persoall% leared what was goig o through witter but also other social

etwors ad '('.


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sau submitted a email with (oroov;s article attached to the editor o

ech>ruch a popular site or techolog% ews ad ='tudet Protests are

urig ito a witter evolutio soo appeared o the site;s rot page?.

sau attributed the wide distributio o this article via '' ad s%dicatio o

other sites to the e@plosio o iterest i the #pman tag o witter ad thesubse,uet coverage o the =witter evolutio b% >**.

? he act that tweets were publicl%

accessible allowed or a large umber

o people to get to the iormatio ad

iteract with the e@istig social ad

iormatioal etwors. *ABs ad

ma% %oug people o (oldova wereot ol% preset at the protests but

some were activel% egagig with

witter readers about the protests. )ll

this led Couralists ad media aal%sts to believe that witter was a tool used

durig the evets ad or its orgaiatio. he role witter pla%ed i the evets

at >hisiau cotiues to be cotested- some believe it was less about the

orgaiatio o a social movemet as proDered b% media outlets but more as aplatorm to rapidl% spread the ews about the protests to a global populace who

ma% have ever otherwise

hus the =witter evolutio bega to be used ad give as a e@ample i all

coereces o social etwors. Eut oe thig should be claried: 6 our case

witter did ot have a role i orgaiig but rather iormig people outside

(oldovaFhe ame =witter evolutio was preerred ol% because it was

cool because it was more appealig tha =5aceboo evolutio =Bdolasii

? https:CC(aprilie2009.files.wordpress.comC20>0C0?CraportEnagacevschiE(aprilie2009.pdf Moldovan "arliamentary!omission report on the causes and effects of the events of (th of April 2009

6 picture credits: http:CCwww.dw.comCenCfaceoo'twitterhelpmoldovaprotestersorgani#edemonstrationsCa

4>66D96deutche welle 7yougsters firing up the "arliament uilding 8.

?

https://7aprilie2009.files.wordpress.com/2010/05/raport_nagacevschi_7aprilie2009.pdfhttps://7aprilie2009.files.wordpress.com/2010/05/raport_nagacevschi_7aprilie2009.pdfhttp://www.dw.com/en/facebook-twitter-help-moldova-protesters-organize-demonstrations/a-4166896http://www.dw.com/en/facebook-twitter-help-moldova-protesters-organize-demonstrations/a-4166896https://7aprilie2009.files.wordpress.com/2010/05/raport_nagacevschi_7aprilie2009.pdfhttp://www.dw.com/en/facebook-twitter-help-moldova-protesters-organize-demonstrations/a-4166896http://www.dw.com/en/facebook-twitter-help-moldova-protesters-organize-demonstrations/a-4166896


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evolutio '(' evolutio or ='ocial *etwor evolutio. 6t was rather a

ew t%pe o maretig or promotig a evet a crucial evet or the desti% o

a commuit%.G

II

1PMAN 2AS2TA; CONTENT ANALYSIS

81hile only a fraction of the content, the tweets

from the three users in the appendi>( are

indicative of @pman on April (th. Many of the

original tweets come from evisoft, Moscovici,

and others that are in !hisinau ut not always in

the D *weets that are not

direct or secondhand reports appear to e coming from those with access to omanian television,

which, in contrast to Moldovan state television, covered the events in detail. Once pictures, video,

logposts, and 1e articles egan appearing, lin's to this content egan to ta'e up an increasing

ma+ority of tweets. As with any partially anonymous 3nternet discussion, delierate disinformation

and provocative commentary is also in evidence. For eample, user $gr% tweets:

ussia=s 4th army tan's, ased in *iraspol, are moving towards !hisinau. @Moldova @pman

( Monitori#area GnfHptuirii +ustiIiei pe cau#ele legate deevenimentele din ( Aprilie 2009

D "icture credits: http:CCdefense+gp.logspot.comC2009E0?E0>Earchive.htmlJes troules du mois d=avril7students

aroring / flag over the "arliament of the epulic of Moldova8.

G

http://defense-jgp.blogspot.com/2009_05_01_archive.htmlhttp://defense-jgp.blogspot.com/2009_05_01_archive.htmlhttp://defense-jgp.blogspot.com/2009_05_01_archive.html


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Moldavian navy choppers Bengaged to restore order in the capitalB. "ictures coming soon. @moldova

@pman

As Moldova is a landloc'ed country with no navy, others &uic'ly pointed out $gr% and others as

posting fa'e information.

On April Dth, the discussion egins to shift a little towards speculation aout arrests and the state

response, and warnings over agitators in the streets. 3n later days, some dissenters appear in the

content maligning the protestors- actions, generating heated deate. *hough there are a few renewed

calls for moili#ations, the crowds never reappear to the degree they did on April 6th and (th9.

1hile it seems that *witter could not have played much of a role on the ground organi#ing, the

content

CONCLUSION

Moldova *witter revolution from 2009 demonstrates in a clear and comprehensive way the

political capacities of social networ's as *witter and Faceoo' if handled y profesionals.

As a result of April 2009 manifestations Moldovan "resident7 5ladimir 5oronin, leader of the

iggest governing party8 resigned and snap elections too' place, where proeuropean parties

too' ma+ority in "arliament and composed a new democratic ;overnment that engaged into

road reforms and vowed to integrate Moldova into /.

Jast ut not least 3* technologies ecome more and more sophisticated and important for

usiness, politics and other social spheres of life which can not e neglected.

BIBLIO;RAP2Y

>. https:CC(aprilie2009.files.wordpress.comC20>0C0?CraportEnagacevschiE(aprilie2009.pdf

Moldovan "arliamentary !omission report on the causes and effects of the events of (th of April

2009

9 )mest% 6teratioal 5ive Hears o 6gorace;; 30.03.2014

https://[email protected]/upload/docs/30.03.2014I)ctiueIPublicaI139?2$04G?roI.pd

8


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2. Monitori#area GnfHptuirii +ustiIiei pe cau#ele legate de evenimentele din ( Aprilie 2009

). Amnesty 3nternational ,,Five Kears of 3gnorance-- )0.0).20>4

https:CCpromole.mdCuploadCdocsC)0.0).20>4EActiuneE"ulicaE>)962?04(6roE.pdf

4. !omunicat de presH al !oaliIiei !ivice pentru alegeri liere Li corecte $!oaliIia 2009% privindre#ultatele monitori#Hrii alegerilor parlamentare din ? aprilie 2009

?. aport asupra situaIiei presei Gn epulica Moldova Gn anul 2009 ,,!entru pentru ournalism

3ndependent - 2009

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https://promolex.md/upload/docs/30.03.2014_Actiune_Publica_1396250476ro_.pdfhttps://promolex.md/upload/docs/30.03.2014_Actiune_Publica_1396250476ro_.pdf

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