sirab waters jsc social audit oleg andreev; naila aghayeva

7/26/2019 Sirab Waters JSC Social Audit Oleg Andreev; Naila Aghayeva

http://slidepdf.com/reader/full/sirab-waters-jsc-social-audit-oleg-andreev-naila-aghayeva 1/17

Sirab Waters JSC SocialAudit

VIDZEME UNIVERSITYOF APPLIED SCIENCESMasters program “BusinessEnvironment

Oleg AndreevNaila Aghayeva



About Company

"SIRAB" company is committed to produce highstandards of consumer-water products forconsumers worldwide as well as esta!lishingworld-class !rands ith products all across the

glo!e a company that focuses on society# $romthe e%port industry to the consumer mar&etthey are ma&ing a change !y creatingopportunities while remaining focused on the

people of the country#



Products



Company profile

Type Private Joint StockCompany

Founded 1950

Headquarter Baku, Azerbaijan

Area Surved EU, CIS

Industr Food and Bevera!e

"rodu#t Food Ite$s

Servi#es Bevera!e

%evenue US & '1( $i))ion

*+eratin! in#o$e US & 5,' $i))ion



-et In#o$e US & (,. $i))ion

/ota) A##et US & 95. $i))ion

E$+)oee (,'10

Fantasized #ountr Azerbaijan

Initia) Invest$ent in B US & 1,5 $i))ion

E$+)oees 20

Fa#tor Sirab vi))a!e 3 4a#tora)baa!i) va))e 3 s+rin! +u$+

6and Area 15 7a



Mission

Sirab8s ai$ to in#rease #onsu$er satis4a#tion and tota)$arket #overa!e o4 Azerbaiajn Sirab diversi4ied itsdistribution #7anne) t7rou!7out t7e #ountr Sirab a)sostrives 4or avai)abi)it o4 :ater to an #ate!or o4 +eo+)e as#)ean and 7ea)t7 :ater is a ri!7t not a )u;ur

Vision

<7at !ives us +o:er is our #o$$it$ent and )ove 4or t7e

)and o4 Fire, Azerbaijan *ur +ri$ar 4o#us 7as a):as beento 7e)+ t7e #ountr B in#reasin! t7e a$ount o4 e;+orts, :e#an brin! in $ore 4unds 4or Azerbaijan t7ere4ore i$+rovin!our 4inan#ia)



Marketing impact

Mar&eting is the tools availa!le to a !usiness togain the reaction it is see&ing from its target mar&etin relation to its mar&eting o!'ectives#

Mar&eting impact is shaped !y the fact that"Sira! ater" promotes good health !y helping your!ody cool itself &eeping your mouth nose and eyesmoist promoting optimal 'oint and muscle functionmaintaining healthy s&in cleansing your !ody ofto%ins and lowering your !lood volume for !ettercardiovascular health#



Product Contains

Ingredients Contains

Calories 50

Fat 0g

Sodium 0mg

Potassium 60mg

Carbohydrates 13g

Sugar 13g

Protein 0g

Vitamin C 40%

Vitamin E 20%

Vitamin B3 20%

Vitamin B5 20%

Vitamin B6 20%



Promotion

Televisin

C!!er"ials

Radi

Adver#ise!en#s

Daily Ne$s%a%ers Ps#ers

Maga&ines 'ill(ards

'anners

Sa!%le s%e"ially

)r %%*lar

res#a*ran#s+

hs%i#als+ s%r#s

"l*(s and %%*lar

%hysi"ians



Market Sare

Since the Soviet period Sira! ater too& an important place inthe A(er!ai'ani economy and gained great fame and demand !othas drin&ing water and for medical means#

)he natural mineral drin&ing water Sira! has !een awarded

"*uality +iploma" for !est product at the e%hi!ition "orldfood,a(a&hstan" held in Almaty ,a(a&hstan on ovem!er ./00#

)he company has de1ned its three main targets as production ofa high 2uality product meeting the world standards to e%port theproduced product to the world mar&et and to ma&e use of the latest

achievements in technology

Sira! aters3 4/53 4/5

6ther 7ompanies3 8/53 8/5

Sales

Sira! aters



S"ial MediaGoals, Strengths, and Weaknesses

9oals:

- Improve !rand visi!ility- 6;er a valua!le high 2uality content to shape permanent

audience- Atrract more potential interested customers- <romote Sirab !y supporting local events such asInternational =ealth +ay>>>for instance#- Build a solid client !ase

- Earn !etter pro1ts



S#reng#hs

- Sira! has the !est online presence than the rest ofcompetitors- )he !rand username is claimed from face!oo& !rands- )he company has an appealing logo and use friendlywe!site

- 7ompany tries to shift to online mar&eting however lac&sessential e%perienceSirab formed a good recommendation image due torelia!ility

,ea-nesses- $ood and Beverage industry is very competitive- Mar&et is @ooded with various alternative !everageproducts- ac& of !road international presence



Competitive identifcation

A(er!ai'an mar&et comprises direct and indirectcompetition for Sira! waters S7 the !iggest competitors interms of face!oo& presence having the same mar&et segment#Indirect competition is mainly shaped !y 'uices car!onatedsoft drin&s and other alternative products#

Sira! Badamli ar(an Esentu&i Mara!/

.///

8///

4///

C///

0////0.///

08///

04///

0C///

.////

$ace!oo& page li&es comparison chart

7olumn.



M#iva#in Sys#e!

Motivation system at Sira! aters S7is shaped !y thegoal-directed !ehavior induced !y the e%pectation ofsatisfying needs of our employees# It is the ma'ordeterminants of our !ehaviors# By understand the motiveswe can in@uence sta;>s !ehaviors#

Motivation System of Sira! aters S7 in organi(ationalconte%t managers identify the reasons !ehind inachievement of goals set !y the sta;s and understandthe aspiration and needs of the employees in order tomotivate them as appropriate to reach organi(ation>s

o!'ective Din the conte%t of their roles that they areperforming# Each person is uni2ue and thus the motivationplan for each is di;erent#



Cn"l*sin

As it is noted by the survey emloyees generally

suort the idea o! so"ial resonsibility as they are

all members o! a su""ess!ul team that #or$s !or

!ul!illing the vision and mission o! the "omany

Audit revealed that even though the e"onomi"

indi"ators are good some emloyees signal roblems

as the "ase o! ine&istent "a!eteria and so on Also the

sta$eholders are sometimes reserved #hen thegeneral meeting ta$es the de"ision to reinvest ro!its

but not share it as dividends a!!e"ting o! "ourse their

attitude regarding so"ial a"tivities



Cn"l*sin

e !elieve that if much more companieswould perform social activities our worldwill !e a !etter place and people would

have !een a little happier#



Than- y* )r y*r

a##en#in...

sirab waters jsc social audit oleg andreev; naila aghayeva

Documents