facebook marketing: an hour a day - session 1 of 3
TRANSCRIPT
Facebook Marketing:Facebook Marketing:An Hour A DayAn Hour A Day
@marismith@marismith
present
Bubbly Scottish-Canadian! Relationship + Internet =
Social Media!
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“The Pied Piper of Facebook”
@marismith@marismith
A Wee Bit About MariA Wee Bit About Mari
Feel free to tweet!!@marismith | @ctreada
@facebookmktg
And join our fan page for the book:facebook.com/marketingbook
+facebook.com/marismith
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Tweet & Like Galore!Tweet & Like Galore!
Introduction Meet Chris Treadaway How the book came about
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Facebook Marketing bookFacebook Marketing book
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Survey ResultsSurvey Results
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Set clear objectivesSet clear objectives
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Survey ResultsSurvey Results
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Survey ResultsSurvey Results
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~500 million active members.
@marismith@marismith
#2 most trafficked site.
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“To help the world connect &communicate more
effectively.”@marismith@marismith
Facebook’s MissionFacebook’s Mission
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Fan Page
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Facebook’s Best FeaturesFacebook’s Best Features
Developing FIVE primary fan page strategies First – your clear Objective(s) Design Strategy Content Strategy Promotion Strategy Engagement Strategy Conversion Strategy
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5 Strategy Approach5 Strategy Approach
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Sample Landing TabSample Landing Tab
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Sample Canvas PageSample Canvas Page
Hallmarks of a customer-centric fan page: Non-fans land on a unique tab Wall tab shows Posts by page and fans Wall posts turned on (posts, photos, videos,
links) Prompt commenting Personalized Relevant content Variety of content Daily updates
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Be Customer-CentricBe Customer-Centric
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Facebook Social PluginsFacebook Social Plugins
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“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire
the same number of users on Facebook.”
Facebook ConnectFacebook Connect
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Grow Your TribeGrow Your Tribe
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YOU are the go to person for a very tight niche
You’re seen everywhere – in all the right places, right times, right people.
One-click visiblity (Mari’s Ninja Tricks!)
Implement Radical Strategic Implement Radical Strategic VisibilityVisibility
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Drive traffic to your funnelDrive traffic to your funnel
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Track, measure & monitorTrack, measure & monitor