I hold that the popularization of science is successful if, at first, it does no more than spark the sense of wonder. - Carl Sagan[

[Science popularization through FacebookDr. Fernando Luna-Vera and Diana C. GascaOctober 27/2011

To spark sense of wonder we first need to communicate ideas or content to wonder about.[

[ We need to use the right media to share ideas[

[

Is a good media toShare content.

Whether you "Like" a piece of content, comment on it or simply click on it--the person sharing it becomes part of your active network. With Active networks users keep up with between 2 times and 4 times more people than through more traditional communication.

Meaningful pictures

Cartoon-sign like

Sharing Scientific content

Set your own personal brand. You want people to identify yourself with a narrow set of topics[

[

I Used to make my content appear into the stream and reach my friends network.

status updates[

[I Prepared 5 different posts and observed interactions:

Comment[[

Comments10

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"Here's some news that doesn't suck!"

Comments2

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x " It may be that brilliance correlates with risk-taking personalities, but I wouldn't agree that risk-taking through multiple sexual partners is any indication of brilliance- there are men of ALL intelligence levels pursuing the same thing. Also, there is no mention of brilliant women... perhaps they are more successful at keeping such things private ;)"

Comments13

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0

Comments7

0

0

Comments19

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“That is incredibly interesting. I've always thought that the early stages of love are weirdly addictive, much like I thought drug addiction would be, but never experienced myself.”

“

“

“Re-post your posts it seems to keep up the attention of your crowd.

Most of “likes” are obtained in the course of 120 min.

“

Approach to science in a human way. Be funny, cause surprise, be close to the human history begin or their human related histories. (Love is good)[

[People “like it”, People comment

Boring, no likes or comments

In this exercise we got some impact for science popularization, since no science background people were engaged in the interaction.

[[

But we got 59 “likes” from 36 people, then some friends are more engaged in interaction that others. Increase diversity , make more friends!

So, Works to reach your friends with appropriate science-related content and make them engage in the interaction.

Also, Facebook features allow you to test how influent your posts (content) are, we can measure!

However, how can we measure if we are sparking the sense of wonder and helping our friends to become stronger critical thinkers[ [

?

?