facebook for online loyalty
Post on 17-Oct-2014
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Facebook for online loyalty. How can you use Facebook to increase loyalty 9o Internet & e-business online innovation ForumTRANSCRIPT
FACEBOOK FOR ONLINE LOYALTY
Tasos Veliadis - socialab.gr
WHO AM
I?
I have been working in social media marketing for big brands for 6 years in Europe. !!With my team, weve created more than 500 campaigns for more than 40 Global and local Brands. !!I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like to write about social media and digital strategy. !
Tasos Veliadis
NO MORE SPAM! LETS START!
MANAGING EXPECTATIONS !!I only have 10 minutes. That is not enough time to change the world, but it might be enough to talk about Loyalty through Facebook. !If you have any questions send me a message to [email protected] or @tasosveliadis!
INCREASE LOYALTY= +
Existing customers Bla bla bla bla!
OFFLINE
Starbucks.Driving loyalty through Free WI-Fi and card benefits !
ONLINE
Linkedins extremely smart personalizationLinkedin is extremely smart in creating personal relevant messages that are worth sharing!!
HOW CAN WE US
E FACEBOOK
TO INCREASE LOY
ALTY
WAYS TO INCREASE FANS LOYALTY 7
1ST
DRIVE
DISCUSSION
2nd
REWARD
3RD
GAMIFY
4TH
EXCLUSIVITY
5TH
CURATING
CONTENT
6TH
FEATURE
MEMBERS
7TH
INVOLVE FANS IN
YOUR BUSINESS
LETS SEE A
CASE STUDY!
GREAT CLIENT + STRATEGY + FACEBOOK
= WOMM + LOYALTY
SHARING EXPERIENCE ACTIVATION
THE
RESULTS
132 Participants
37% booked again
2,000+ Per Reser
vation
STAY CONNECTED WITH TASOS
Facebook.com/tasosvel @tasosveliadis Suit.gr [email protected]
THANK YOU! Tasos Veliadis socialab.gr