rewarding players: montana’s online player loyalty program
TRANSCRIPT
Rewarding Players: Montana’s Online Player Loyalty Program
Montana’s Player Club• Goal to reward our core players and engage
infrequent players
• Provide an engaging online destination
• Demographics to direct market our players
• Previous club provided winning numbers and second chance drawings
• New club offers interactive games and more chances to win
Montana’s Player Club
• Introduced free play reward frequent players with fun games, truck giveaway
• Bonus play is live as of today
• $2 or more Lotto play produces a bonus play code
• Code value increases with purchase price
Rewarding Players
• Join the new Montana Lottery Player’s Club at montanalottery.com.
• Play the games and earn entries into weekly and monthly drawings.
• Weekly drawings for product ($10-25) and cash ($100)
• Monthly drawings for $1,500 cash
Free Play
• Initial launch of free play in September
• Added a Truck giveaway with coupon
• 30 days, 30,000 coupons entered
• 3500 new members since start
• Provides a fun, easy way to play games
• Embedded web advertising
Bonus Play Process
• Qualifying $2+ lotto or a $3 scratch ticket
• Bonus play code included on ticket
• No code on $1 tickets
• Web code predetermined entry wins
Bonus Play
Online Ticket: Scratch Ticket:
The Future
• Facebook integration
• Expand game library
• Online sales of lottery through subscriptions
• Next step: direct internet sales