Facebook for BusinessResults from my first Ad Campaign on Facebook

Nikhil Hirani

Campaign: Socialopedia Promotion CPC

• OBJECTIVE – promote the page “SOCIALOPEDIA” and generate likes.

• TOTAL BUDGET - Rs. 200.

• SCHEDULE - 19th November to 20th November 2016.

• The ads were created using the Business for Facebook page.

Socialopedia

Socialopedia

• Registered under the ‘Education’ section.

• A page you can learn how social media works.

• The page showcases posts about social media, sometimes humorous, sometimes inspirational.

• The page also shares articles from websites such as Business Standard, Advertising Age, Social Samosa and others regarding social media.

Socialopedia

Socialopedia

Our audience

Our audience

Our audience

• 64% MEN, 36% WOMEN – all age groups.

• CORE TARGET GROUP – 18-24 and 25-34 age groups.

• BREAKDOWN:• 18-24 age group – 36% MEN, 26% WOMEN.

• 25-34 age group – 23% MEN, 7% WOMEN.

• Country wise:

• India – 492 fans.

• USA - 5 fans.

• Germany – 2 fans.

Our audience

• BREAKDOWN:• City:

• Mumbai – 158 fans.

• Pune – 31 fans.

• Nagpur – 30 fans.

• Thane – 28 fans.

• Panvel – 25 fans.

• Languages:• English (US) – 338 fans.

• English (UK) – 168 fans.

• English (India) – 2 fans.

• Hindi – 1 fans.

Selection process• Create ads to get more users to like the page, i.e. in here

Actions = Likes

• Ads used – Image ads.

• Images are visual.

• Videos take time to load.

• Not everyone has the patience or likes to watch video ads.

• Used 4 image ads to showcase across desktops, smartphones and feature phones.

• Our tagline – Learn more about Social media @ Socialopedia.

Selection process• Target group:

• Both male and female.• 18-24 age group.• 25-34 age group.• Friends of people who have liked the page.

• People who have shown interest in:• Digital Marketing.• Google Adwords and Analytics.• Advertising.• Social media.• Social media marketing.• Marketing.

Selection process• Location:

• Mumbai.

• Navi Mumbai.

• Pune.

• Delhi.

• Languages:• English (India, UK, US).

• Hindi.

• Marathi.

• Punjabi.

• Bengali.

Socialopedia Promotion CPC

What is CPC?• CPC – Cost per click.

• You pay when the user ‘clicks’ on

your ad.

• Non-organic method.

What is CPC

• CPC – Cost per click.

• You pay when the user ‘clicks’ on your ad.

• Non-organic method.

• In our case, we want users to like our page and we will pay only when the users like our page.

Our ads – Image 1

Our ads – Image 2

Our ads – Image 3

Our ads – Image 4

Guess what our results were?

Performance overview

• Image 2 and Image 4 performed the best with 11 likes and 13 likes respectively.Likes –

• Image 1 – 7 likes• Image 2 – 11 likes• Image 3 – 7 likes• Image 4 – 13 likes

Total likes - 38

Performance overview

Reach:• Image 1 – 332 people.• Image 2 – 524 people.• Image 3 – 353 people.• Image 4 – 429 people.

Cost per page like:• Image 1 – Rs. 5.10• Image 2 – Rs. 4.87• Image 3 – Rs. 4.16• Image 4 – Rs. 6.28

Performance overview

Amount spent:• Image 1 – Rs. 35.74• Image 2 – Rs. 53.55• Image 3 – Rs. 29.09• Image 4 – Rs. 81.64

Total Amount spent – Rs. 200

Performance overview

Schedule – 19th to 20th November 2016Budget – Rs. 200, Total Amount spent – Rs. 200Likes - 38No. of People reached – 1,412Cost per like – Rs. 5.26Result rate – 2.28%

Performance - Amount

Amount spent – Rs.200Amount spent (cumulative amount) – Rs.200Average Daily Amount Spent – Rs. 6.67

Performance – People reached

Reach – 1,412 peopleImpressions – 1,669 times

Frequency – 1.18Cost per 1000 reached – Rs.141.64

Performance – Custom data

Actions – 38People taking action – 38Average Daily Interactions - 56

Demographics

WomenImpressions - 40% i.e. 671 timesReach - 40% i.e. 569 peopleAge Group – 18-24, 25-34

COST PER RESULT – Rs. 4.90

Demographics

MenImpressions - 60% i.e. 998 timesReach - 60% i.e. 843 peopleAge Group – 18-24, 25-34, 35-44

COST PER RESULT – Rs. 5.66

Placement - desktop

Impressions – 13 times

Reach – 9 people

*other – 22 people

Page Likes – 0

Amount spent – Rs. 0

Placement - mobile

Impressions – 1,656 times

Reach – 1,406 peopleiPhone – 107 peopleiPad – 1 personAndroid smartphone – 1,260 peopleAndroid tablet – 13 people

Page Likes – 38

Amount spent – Rs. 200

CONCLUSION• Very limited reach and frequency on desktop.

• NO LIKES from desktop users.

• The highest likes – 34 – came from Android smartphone users.

• The remaining 4 likes came from iPhone users.

• Men were engaged more than women.

• Highest active age group – 18-25 both genders.• 2nd highest - 25-34 both genders.

CONCLUSION• 35-44 age group in men active.

• No such findings for women.

• Cost per result for men slightly higher than women.

THANK YOU

Contact me: Nikhil9034@gmail.com

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