How to Create a Facebook Ad

Campaign

How many active users are there on

Facebook each month?

1.65 BILLION

What % of marketers use Facebook instead of other social media advertising

platforms?

What is the average cost per click (CPC) on Facebook?

$0.64

Why Are Facebook Ads Good For Your Business?

• Increase awareness– Brand– Products– Services– Content– Events

• Grow social audience following• In-depth audience targeting• Interactive advertising options• Run for as little as $5/day

How to Create Facebook Ads

• Log in to your personal Facebook account associated with the business

• Select from the drop down “Create Ads”

• This will auto generate an ad account for you

Build Audience Targeting

Audience Insights

Audience Insights Dashboard

Audience Insights Details• Demographics

– Age & Gender– Lifestyle Interests– Relationship Status– Education Level– Job Title

• Page Likes• Location

– Cities– Countries– Languages

• Facebook Activity– Device Used– Frequency of engagement

• Household– Income– Size– Home Value– Owner vs. Renter– Spending Methods

• Purchase– Retail Spending– Online Purchases– Purchase Behavior

Audiences• Custom

– Customer file– Website traffic– App activity– Engagement on Facebook

• Lookalike– Find people similar to

your most valuable audiences

• Saved– Build targeted audience

Create an Ad

Boosted Posts• Reach as many

people as possible and drive engagement with your page post.

Promote Your Page• Promote your

page and get page likes to connect with more of the people who matter to you.

Send People to Your Website• Encourage people

to visit your business website.

Increase Conversions On Your Website

• Encourage people to complete an action once they get to your website.

• **You'll need a conversion pixel for your website before you can create this ad.**

Get Installs Of Your App• Encourage people to install your mobile app

Increase Engagement Of Your App• Create ads that

encourage existing app users to interact with your app.

Raise Attendance At Your Event• Create ads

that promote your events

Get Video Views• Create ads that

get more people to view a video.

Collect Leads For Your Business

• Collect information from people, such as emails, phone numbers, etc.

Get People To Claim An Offer• Create ads

with a coupon, discount or other special deals.

Promote A Product Catalog• Automatically show products from your product catalog

based on your target audience.

Select Your Audience, Placement, Budget & Schedule

• Choose your saved audience

• Ad Placements– Mobile– Desktop– Instagram– Right Column– Audience network

• Select your budget & schedule– Daily or Lifetime– Continually run ads or

only during certain hours

Create Ad Copy• Choose from: – Single ad images– Multiple ad images– Slideshows– Videos

Tips for Creating Compelling Ad Copy

Tips for Creating Compelling Ad Copy

Tips for Creating Compelling Ad Copy

A/B Split Testing

Tips for Creating Compelling Ad Copy• Show people who are

using your product rather than the product itself

• Make sure images are high resolution– Free Shutterstock images

• Keep it simple• Provide an incentive• Clear call to action

Monitoring Ads• Track: – Results– Reach– Impressions– Cost per action– Amount spent– Click through rate (CTR)– Frequency– Relevancy Score

• Can also track: – Page likes– Post share– Post comments– Post likes– All clicks– Button clicks (CTA’s)

Recap• Narrow in on your target audience• Choose an objective that matches your business goals (ie.

Increased website traffic, purchases, conversions, page likes, leads, etc. )

• Use creative ad copy & clear images– A/B split testing

• Monitor results