Adding Artifical Intelligence to Facebook

Simulacrum

Stephan Noller, nugg.ad AG

Simulacrum, Baudrillard, Weizenbaum

„The simulacrum is never that which conceals the

truth - it is the truth which conceals that there is

none. The simulacrum is true.“ (Jean Baudrillard)

„The most truthful way to describe Eliza is,

conceiving Eliza as an actor, who has learnt a

number of rules, and who improvises during the

whole time he is on stage, according to these

rules. So, one never knows, what he is going to

say next.“

(Prof. Weizenbaum answering the Question „What

is Eliza?“)

Simulacrum adds artifical intelligence to your Facebook Profile

• Quite often people are visiting your profile when

you are not online or logged in.

• With simulacrum you add a personalized and

intelligent multilanguage bot to your profile.

• Visitors can start chatting with you whenever they

want.

• The bot is configurable and can even be trained by

you to answer question like you would do it.

Sometimes artifical intelligence will turn out to be artifical

• When a Visitor starts a Chat with the virtual

assistant the Profile-Owner will receive an email,

asking: Visitor just started chatting with you, do

you want to take over?

• If the Profile-Owner clicks „yes, takeover“ a chat

window opens with a traditional chat interface

• The Visitor never knows whether he is talking to

the real person or to the bot

• This adds Serendipity for the Visitor and Fun and

Interactivity for the Profile-Owner

Background

• Simulacrum is based on programe, a PHP

Implementation of ALICE, a follower of Eliza,

written by Paul Rydell

• ALICE won the Loebner Price several times

• The Bot is based on AIML (Artifical Intelligence

Markup Language) and can be extended with

additional knowledge easily

• The knowledge is explicit ans transferable

• The Bot can be personalized (with variables) and

trained

• Simulacrum uses general knowledge +

personalized knowledge to provide scalability

• It runs – of course – on ec2

A playfully way to get more ad-relevant informations

•Simulacrum also demonstrates how smart

Advertising can work on Facebook apps

•Users are invited to playfully provide more

insights about their needs, preferred styles

and so on

•As the information is provided as

configuration for the virtual alter ego privacy

concerns are nonserious

• It shows how Social Networks can be used as

smart Ad-Environments without disturbing

peoples privacy needs

Contacts

Contacts

Stephan NollerManaging Director stephan.noller@nugg.ad nugg.ad AGRotherstr. 16Berlin 10245

Company27 employees • (Consultancy, Development, Marketing, Project

Management, Sales...)• Offering on a ASP-basis Targeting Technology

in the areas of Online Advertising

Predictive Behavioral Targeting:• Online Browsing Measurement • Site Visitors Demographic Surveys • Market Research & Analysis • Data Enhanced Profile Logistics

Investorsbmp Mediainvestor AG

Co. KG

Investitutions Bank Berlin

Media Ventures GmbH

Board of DirectorsJens Spyrka

• Managing Director • Bmp Mediainvestor AG &Co.

KGaA

Dirk Freytag • Managing Director • ADTECH GmbH

Hartmut Scheffler• Managing Director • TNS Infratest Holding GmbH &

Co. KG