facebook capabilities
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1 © 2010 Deutsch Inc. All materials proprietary and confidential.
Facebook Advertising
2 © 2010 Deutsch Inc. All materials proprietary and confidential.
Advertising Opportunities include:
Banner ads – on home page or left column
Sponsored Stories – placed in the central News Feed section
Engagement Ads – elements allowing for user interaction and sharing with other members
Beyond Advertising:
Creating a brand page on Facebook
Create a special interest or branded group
Facebook Advertising Opportunities
Facebook provides a forum for members to be expressive and share information. Through profiles, people share details about interests, activities and even contact information.
Tools on the site allow users to display photos and videos, create events, form common interest groups, and much more. Facebook is a dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even consumer brands.
Facebook ads are designed so that they do not detract from the user experience. Ads may be targeted demographically, by interest, by location radius, and by primary language.
3 © 2010 Deutsch Inc. All materials proprietary and confidential.
Facebook Advertising Opportunities: Homepage Ad
Ad always appears above the fold to the right of News Feed
Frequency may be capped Standard Ads may use a static image or video
Roadblocks and Roadblocks with frequency caps are available
Entire area clickable to a single URL (can be on Facebook or offsite)
4 © 2010 Deutsch Inc. All materials proprietary and confidential.
Facebook Advertising Opportunities: Left Side Ad
Character Count Image Link
Title 25 characters maximum One image (GIF or static JPEG) Entire area clickable to a single URL
Body 135 characters maximum 110 x 80 pixels, Maximum file size 4k
Body verbiage must be complete sentence Image is right aligned
5 © 2010 Deutsch Inc. All materials proprietary and confidential.
Facebook Advertising Opportunities: Sponsored Story
Character Count Image Link
Title 25 characters maximum One image (GIF or static JPEG) Entire area clickable to a single URL
Body 135 characters maximum 110 x 80 pixels, Maximum file size 4k
Body verbiage must be complete sentence Image is right aligned
Ad placed in the central “News Feed” section.
6 © 2010 Deutsch Inc. All materials proprietary and confidential.
Facebook Advertising Opportunities: Engagement Ads
Virtual Gift Become a Fan
Video Commenting
Engagement Ads provide an interactive element designed to maximize the opportunity to leverage conversations between friends. Actions taken within Engagement Ads generate News Feed stories among friends, bringing a viral element to it. Traffic is driven the advertiser’s facebook profile or URL.
Polling Ad