facebook advertising tips and an introduction to twitter
TRANSCRIPT
Facebook Advertising
Twitter Introduction
Mary Thomas
Today
Facebook Advertising
Introduction Twitter
Content / Relationships
Broadcast Engagement
Content
Relationships
Social MediaSuccess
Blogs YouTube
Webinars NewsLetter
Whitepapers
Taking a Strategic Approach
Strategy
Review
Aims
Audience
ToolsContent
Resources
Measure
Facebook Advertising
Aim
Audience
Cost
Content
• 6 Images (1200 x 628)
• Headline
• Text
• Call to Action Button
• Placement (Desktop, Mobile, Right
Column)
Power Editor
• Device targeting
• Create Ad Sets
• Custom audiences
– Remarketing pixel
– Previously saved target audience
– Target by income range
– Target look alike audiences
– Target email list
ReTweets
HootSuite
• Lists
• Engage
• Search for keywords
Faringdon Scheduled Workshops
– April 23rd, 9 – 12:30, £89 + VAT
• Social Media Strategy
– May 15th, 9 – 1:00, £99 + VAT
• Facebook (Beginners)
– May 22nd, 9 – 12:30, £89 + VAT
• Facebook (Advanced) TBC
– June 4th, 9 – 1:00, £99 + VAT
Concise Training
@concisetraining
City & Guilds Level 3 online Qualifications
Bespoke Training / Consultancy
Public workshops