#nonstopairindiamedia.flysfo.com.s3.amazonaws.com/assets/pdfs/nonstopairindia summary.pdf ·...
TRANSCRIPT
#NonstopAirIndiaTrivia Contest
Social Media Campaign
November 25,-December 11, 2015
Air India began service from SFO to Delhi,
India on December 2, 2015.
SFO/Air India Trivia Contest
• Increase awareness of Air
India’s new non-stop
service from SFO to
Delhi, India, their onboard
product, and connecting
route network
• Maximize coverage
through earned, owned,
paid, and shared media
• Build emailing list for Air
India and SFO
Goals:
Social media graphic used on all of SFO’s social media pages
#NonstopAirIndia Summary
• SFO hosted a trivia contest on the SFO Facebook page from November
25-December 11, 2015
• The contest was supported with a home page carousel image on
flysfo.com and a supporting landing page imbedded with an i-frame of the
Facebook contest
• The contest was promoted with a full social media cover image takeover,
supporting messaging on social media channels, and paid targeting on
• Air India was the prize sponsor, offering two (2) roundtrip economy tickets
from SFO to DEL on Air India
• Entrants had to answer five trivia questions correctly to be entered into the
contest
• Entrants were given the opportunity to subscribe to the SFO and Air India
newsletters
Digital/Social PromotionThe campaign was supported with:
• Flysfo.com home page carousel slide
• Landing page on Airport Website-
flysfo.com/airindia
• Wi-Fi splash take over
• Special promotional message displayed on
the flysfo.com mobile home page
• Paid advertising on Facebook during
contest period
• Promoted via SFO’s Facebook, Twitter,
Instagram, Google+, and LinkedIn pages
• Wi –Fi Splash Results, 411,714
impressionsWi-Fi splash page
Digital/Social Promotion
Results:
• Flysfo.com
contest
entry
received
4,198 clicks
Digital/Social PromotionExamples of paid Facebook posts
Digital/Social PromotionExamples of Twitter posts
Traditional/In-Terminal PromotionSFO support included:
• press release
• 1,000 promotional postcards that were placed at all
Airport information booths
• In-Terminal banners
• Exposure on SFO’s internal website;
sfoconnect.com
Press ReleasePostcard
Traditional/In-Terminal Promotion Cont.
Baggage claim International Terminal
Airline check in counter
Flysfo.com Overall Home Page
Performance TotalDesktop
• 265,981 sessions
• 201,767 users
• 677,274 page views
• 67.81% new sessions
Mobile and tablet traffic
• 138,250 sessions
• 98,137 users
• 321,319 page views
• 63.08% new sessions
Flysfo.com/airindia Contest page
performance
• 11,905 pageviews
• 9,374 mobile and tablet pageviews
• Avg. time on page 00:04:51
• 4,198 clicks on the contest entry button
Wi-Fi Splash Results- Contest PeriodImpressions during the
#NonstopAirIndia contest
period of November 25
December 11, 2015
• 411,714 impressions
Facebook, Instagram, Twitter Advertising Results
During the paid advertising time period of November 25- December 11, 2015, the
#NonstopAirIndia campaign reached a large amount of people.
• FB (Ganesh Image) 8,863 impressions, 226 engagement, 119 clicks
• FB (First Takeoff Photo) 247,484 impressions, 7,753 engagement, 588 clicks
• FB+IG (First Aircraft) 179,903 impressions, 7,921 engagement, 8,006 clicks
• FB+IG (Ganesh Image) 128,136 impressions, 1,586 engagement, 1,482 clicks
• Twitter Promoted Tweets 89,971 impressions, 485 engagement, 450 clicks
• Twitter Website Card 8,423 impressions, 72 engagement, 70 clicks
Total Social Ads 662,807 impressions, 18,043 engagement, 10,715 clicks
Social Results
• Paid advertising reached 545,217
• SFO Facebook increased total likes by 1776
• SFO Instagram increased about 300 total followers
• SFO Twitter increased 200 total followers during the
contest period of November 25-December 11, 2015
Contest Summary
• The #NonstopAirIndia Trivia Contest increased
awareness of Air India’s new service from SFO to
DEL on December 2, 2015, along with increasing
awareness of Air India’s route network
• 3661 people entered the contest
• 1227 people signed up for SFO’s Newsletter
• 1125 people signed up for Air India’s Newsletter
• Home page carousal on flysfo.com/airindia generated
11,905 impressions