Facebook Advertising Campaign Case Study Healthcare Distributor Network – Consumer Acquisition

Objective: To schedule consultations for a network of anti-aging doctors. Leverage Facebook marketing to convert prospective patients. Build email list of interested prospects in specific targeted demographic area that have interest in a specific service for future marketing. Set-up automated email marketing campaign to educate prospective patients further about doctor and services for future consultation requests. Strategy:

1) Set up diagnostic quiz for prospective patients to learn if they potentially have a health issue or are a candidate for an anti-aging service.

2) Use Facebook to drive cold traffic to a quiz, an interactive media piece, using it as a tool to help a person self-diagnose their issue.

3) Use e-books to educate prospective clients about service and consultations 4) Create a custom offer that increases opportunity for a prospective client to take advantage of

the offer immediately. 5) Set up an automated email campaign to educate clients that didn’t accept the offer. Email

content geared towards educating the prospective client about doctor and services further so that they get to know, like and trust the doctor enough to take them up on the offer in the future.

Results:

• 3-month campaign results

• 830 names and emails captured that have interest in bioidentical HRT

• 60 consultation requests captured (7% conversion)

• BHRT Service valued at $1200 per year equates to $72,000 in annual patient value