FACE RAPID RESPONSE RESEARCH

When you’re up against time,

And your client’s breathing down your neck,

You need a quick turnaround,

And you don’t know what to do,

Who you gonna call…?

UNDER PRESSURE?

FACE Rapid Response Unit MethodFACE RAPID RESPONSE RESEARCH UNIT

Photo by Flickr user Narmi_I

Rapid Response in Action: Project Reload

Working with a design agency around new confectionary packaging

Standing online communities in FR and ES

18 participants in each market, aged 16-17

Three phases, occurring over three sequential weekends

Photo by Flickr user Jos Dielis

1. TERRITORY TESTING

2. IDEATESTING

3. FINAL VALIDATION

Photos by Flickr users: kcp4911, khalid Albaih, USAG-Humphreys

Benefits

Visible, tangible effects of research seen– At each stage, we see the

direct results of our work

Community becomes actual community– Regular, recurring phases

means participants build rapport with us and each other

Opportunity to get deeply involved in creative process

Things to remember

Organisation is key!• It’s easy to overlook something

due to the time constraints

Need to be strict with client, re: stimulus deadlines, task plan sign-off

Need to reconcile need for adaptability with rigidity in terms of deliverables

Potential Pitfalls

Scope creep• Casual nature of relationship means

proposed deliverables are more subject to fluidity

Top-line reports become more significant• Due to tight timelines, the client tries to

get as much as possible as soon as possible

Need to set out exactly what is deliverable when

Task Plan can become overloaded, as last-minute additions become bigger and bigger

Thanks!@facecocreation

info@facegroup.com

www.facegroup.com

Photo by Flickr User emilydickinsonridesabmx