Download - FACE Rapid Response Research
FACE RAPID RESPONSE RESEARCH
When you’re up against time,
And your client’s breathing down your neck,
You need a quick turnaround,
And you don’t know what to do,
Who you gonna call…?
UNDER PRESSURE?
FACE Rapid Response Unit MethodFACE RAPID RESPONSE RESEARCH UNIT
Photo by Flickr user Narmi_I
Rapid Response in Action: Project Reload
Working with a design agency around new confectionary packaging
Standing online communities in FR and ES
18 participants in each market, aged 16-17
Three phases, occurring over three sequential weekends
Photo by Flickr user Jos Dielis
1. TERRITORY TESTING
2. IDEATESTING
3. FINAL VALIDATION
Photos by Flickr users: kcp4911, khalid Albaih, USAG-Humphreys
Benefits
Visible, tangible effects of research seen– At each stage, we see the
direct results of our work
Community becomes actual community– Regular, recurring phases
means participants build rapport with us and each other
Opportunity to get deeply involved in creative process
Things to remember
Organisation is key!• It’s easy to overlook something
due to the time constraints
Need to be strict with client, re: stimulus deadlines, task plan sign-off
Need to reconcile need for adaptability with rigidity in terms of deliverables
Potential Pitfalls
Scope creep• Casual nature of relationship means
proposed deliverables are more subject to fluidity
Top-line reports become more significant• Due to tight timelines, the client tries to
get as much as possible as soon as possible
Need to set out exactly what is deliverable when
Task Plan can become overloaded, as last-minute additions become bigger and bigger
Thanks!@facecocreation
www.facegroup.com
Photo by Flickr User emilydickinsonridesabmx