fabrizio palasciano
TRANSCRIPT
DigiBIC Award 2011Toulon, June 17
Fabrizio Palasciano
“Creativity: Make new and useful connections beetween existing elements” Henri Poincaré (1906)
Creative Marketing Model developed inCREAMEDIA Creative Industry Business Program BarcelonaActiva (Barcelona)
We build Networks with a creative use of digital resources to
innovate the production processstimulate the birth of new economic models
throughSocial Media Hacking, Systematurgy, Autopoietics Complex Systems
inNew Marketing Scenario for the Innovation Ecosystem: Clusters, Technology Parks, Research Centres.
MEDIA HAKA: A TACTICAL MEDIA COMPANY
With the support of Tecnopolis (Bari)
Education
Multimedia Production Social Media Design
Live Actions Interactive Installations
Digital Network Building and
Dynamization Process
DIGITAL MODEL AND STRATEGIC PROCESS
High Digital Identity Quality Standard
SOCIAL MEDIA: THE DIGITAL IDENTITY QUALITY STANDARD DID (Digital Identity) mesure the degree of maturity and penetration of networks on sharingand connective platforms.DID
DID
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+ others [ ]or+
+
DID others [DID onlyDID without
others [ ]
]
DID down
Other Case Studies: Wainova, Apte, Sardegna Ricerche, Tecnopolis
DIDTwitter + Facebook + Others
DID
DID
DIDDID
DID
Twitter or Facebook + OthersOthersOnly RSSWithout RSSDown
APSTI DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological Parks
Area Science ParkParco Tecnologico PadanoVega ParkFriuli InnovazionePST TecnomarchePolo Tecnologico di NavacchioPontechKilometro RossoVeneto InnovazionePST GalileoPST SiciliaSardegna RicercheAPSTI
Environment ParkMolise InnovazionePalmerParco Scientifico RomanoPST KRScience Park RAFServitecStar VeronaTechnapoliTecnopolisToscana Life SciencesUmbria Innovazione
Tecinnova ParmaTecnopolo
Other Case Studies: Wainova, Apte, Sardegna Ricerche, Tecnopolis
DIDTwitter + Facebook + Others
DID
DID
DIDDID
DID
Twitter or Facebook + OthersOthersOnly RSSWithout RSSDown
APSTI: HIGH DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological Parks
Area Science ParkParco Tecnologico PadanoVega ParkFriuli InnovazionePST TecnomarchePolo Tecnologico di NavacchioPontechKilometro RossoVeneto InnovazionePST GalileoPST SiciliaSardegna RicercheAPSTI
Environment ParkMolise InnovazionePalmerParco Scientifico RomanoPST KRScience Park RAFServitecStar VeronaTechnapoliTecnopolisToscana Life SciencesUmbria Innovazione
Tecinnova ParmaTecnopolo
Connect all the internal nodes of a network among themselves.
Connecting the network with other existing network enabling an autopoietic dynamic
Autopoiesis and Autonomy of living systems Francisco Varela and Humberto Maturana
NETWORK DYNAMIZATION Creating an Autopoietic Complex System
CI-BARIUM: Media Haka + Tecnopolis = Epistemic Incubator (Budapest 2008)A scale free network model for self-organization of start-up clusters.
The cluster could represent a new knowledge system with high complexity and “entanglement” so that becoming a self growing network of know-how and information flow.
MCG NETAGE
CAS C&COIS
MEDEX
WEB SERVICES
KIBS
DIVULGA
E-DIOMS
ORALWEB SUDESTCOM
KTL
E-STRADE
SOLIDALWEB
SAILORWEB
MOW
COMMUNICATION TECHNOLOGY
E-COMMERCE
AGROFOOD
ENTIFERM
PT CORK
SAFEWHEAT
MENSAPULIA
TAF
BIOTECHONOMY
EBIS
UNDERSTANDING
BIOTECHNOLOGY
CULTURAL HERITAGE
OPTIMISATION TECHINQUES
ENVIRONMENT
SOLCOM
AIO
LIPINUTRAGEN
ALDANET
ASFOS
EMISSIONE-
ZERO
LENVIROS
PLASMA SOLUTION
CALCA
PHIDIA
SEIA
PITEA DOMINUS
M-SAICT
MOT
MICROSCAN
SIVAM
BAM
MESTEC
1 TEXTILE
DECORNET
STA
RT- U
P
CLU
STE
RS
BENCHMARKING
FEASIBILITY
PLANNING CONTROL
TUTOR
MANAGEMENT
BUSINESS PLAN
EXPERTISE
DUE DILIGENCE
FUND RAISING
INVESTMENTS
STRUCTURAL PROCESSES
HUMAN RESOURCES
TECHNOLOGICAL RESOURCES
FINANCES RESOURCES
PAR TNERS E NETWORK
DEVELOPMENT OF ENTERPRISE PROJECT
STRATEGIES
ADMINISTRATIVE MANAGEMENT
OPERATIVE PROCESSES
CLUSTERING
RESEARCHERS COMPETENCES PUBLIC FUND
REMIP - RETE MEDICINA INTERNA PUGLIADigital Network building and dynamization
Social Medial Design: Remip on Facebook and Twitter, Stumble, Delicious, Slide Share and Scribd
Multimedia Production: Scientific contents comes from nodes of the network REMIP and from a range of selected sources.- Remip News: articles - Remip Video: constantly updated video archive on Best Practices in Internal Medicine.- Remip Map: Geolocalization Systems
EducationGuides E-books
www.remip.it a platform fully integrated with digital media tools
REMIP - RETE MEDICINA INTERNA PUGLIABenefits
PartnershipsSynergiesExchangeBest PracticesResearch VisibilityProximityDigital identitiesTraining
MEDIA HAKA NETWORK OF NETWORKS
Innovation Journalism / Live Broadcasting / Infodesign / Dynamic Database Building / BuzzReal-Time networking / Low communication Cost / Lectures / Papers / Instant E-book / Instant Blogging / Videotagging / Geolocation /
Interaction Design / Data Art Visualization / Software Art / Web / Performances Social Media Dinamization / Crowdsourcing /Workshops
EVENTS: real time coverage 2.0 and network creation
SOCIAL MEDIA SCULPTUREInteractive Installation
Live Network modeling by tags and Data Art Visualization
User SpecificInfo-Sourcing model
SOCIAL MEDIA SCULPTURE Data Processing
Each user will recive by email the network Url list related to his specific interests (Tags)
Hybrid Social Media TrainingA live networking action that allows the participants to:- Optimize their digital identity- Learn how to use Social Media for their business- Create a Real Time Network- Make a Real Time Social Media Marketing Campaign
Lenght: 4h or 8h
DIGITAL KAMATEEducation Format
OUR NETWORK IS (Y)OUR HOME
Media Haka Gran Via de les Corts Catalanes 556, 3°2°
08011 Barcelona (Esp) +34931782980
www.mediahaka.comEquipe
Fabrizio Palasciano [email protected]
Monica Mureddu [email protected]