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Mission

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TOBECANADASPREMIERDESTINATIONFOR NEWS,

INFORMATIONAND INSIGHTSAND ADVERTISERS'

PREEMINENTSOURCEFOR ENGAGED, HIGHVALUEAUDIENCESACROSS MULTIPLEPLATFORMS, EVERYDAY.

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Postmedia Network Senior Executive

Team & Functional / Regional Leads

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Functional Leader

Regional Leader

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MONETIZECapitalize on ouraudience-sel l ingcapabilities, leverage our audience engagement,

buildprof i table relat ionsh ipsbetween advertisers and their targets, drive ourAll

AccessandDigi tal Ac cessofferings with consumers.

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DIFFERENTIATECreate distinctive anddif ferentiatedproducts across four plat form s(print, web, tablet &

smartphone) leveraging their unique features and uses to deliver person alized

experiencesto speci f ic audiences, with a strong focus on localcontent.

Content designed to connect with

more audiences, in more meaningful ways,

more times throughout the day.

Specific approach to storytelling that fits the unique

attributes of the platform and device, the distinct

characteristics of an audience, and the expectations of

that audience given the time of day.

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ENGAGELeverage ourdif ferent iated p roduc tsand advanced audience analytics capabilities to

create experiencesthatexceed the expectat ionsof loyal subscribers, deepen

relat ionshipswith engaged users, andcreate a fol lowin gamong urban Canadians.

THE ENGAGEMENT GOAL

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How Well Get There

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Engaged and Aligned Employees

We wil l empower and engage employees by

conn ect ing thei r work d irect ly to the

audience and advert iser exper ience.

Powered by You.

Efficient Cost Structure

We wil l con t inue the transfo rmation from the legacy

proc esses and c osts o f a tradi t ional newspaper

publ isher to the eff ic ient, respon sive sys tems andpro cesses required of a competi t ive, mult i -p latform,

modern media company.

Measured by Results.

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Our Team in F14

Our Team in F14

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Supporting the Strategic Priorities

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MONETIZE ENGAGEDIFFERENTIATE Xxxxxxxxxx

Xxxxxxxxxx

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Xxxxxxxxxx Xxxxxxxxxx

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Getting There

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Engaged and Aligned Employees

Efficient Cost Structure

Regular, one-on-one performance

feedback conversations with eachmember of our team.

[Include engagement initiatives for

your team, development

opportunities, commitments for

greater collaboration, etc]

[Include solid tactics and clear

objectives to reduce costs and

increase efficiencies in your

group]

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Our Team Scorecard

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MONETIZE

Objectives Measures

DIFFERENTIATE

Objectives Measures

ENGAGE

Objectives Measures

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