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Photos: Selections from the “Ethereal Series” by Alexandre Deschaumes F14/ Catriona Sutherland Marketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044 7850 774 390 12B Moss End Business Village Crooklands, Kendal Cumbria, LA7 7NU [email protected]

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Page 1: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Photos: Selections from the “Ethereal Series” by Alexandre Deschaumes

F14/Catriona SutherlandMarketing Manager UK & IrelandMountain Hardwear & MontrailMob: 0044 7850 774 39012B Moss End Business VillageCrooklands, KendalCumbria, LA7 [email protected]

Page 2: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Finding

A campaign to celebrate winter and the lengths we go to experience it.

James Heim, Pemberton Backcountry, BC, Photo: Blake Jorgenson Dawn Glanc and Tim Emmett, Mýrdalsjökull Glacier, Iceland, Photo: Keith Ladzinski Dakota Jones & Ellie Greenwood, Telluride, Colorado, Photo: David Clifford Ueli Steck, Monch Summit, Bernese Alps, Switzerland, Photo: Jonathan Griffith Front: Michelle Parker, Pemberton Backcountry, BC, Photo: Blake Jorgensen

Most of the world is afraid of winter. We rush out to meet it. We can’t wait for it. As soon as the summer winds down, we can taste the anticipation. We recognize the subtle changes in light. We can feel it in the air. We can smell it coming.

We’ve built F14 products for everyone who seeks out winter. From the Torsun Jacket to the Stretchstone Flannel, these are the products that are the go-to pieces you grab first before you head out into the snow, and the ones you won’t want to retire ten years down the road.

Page 3: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Cockscomb Peak, Spring Range, Nevada / Photo: Project Yosemite F14⁄ RRP £280 (Mens) £250 (Womens) pr.mountainhardwear.com

Torsun Jacket/Designed for all mountain climbing and exploration, the three-layer Torsun Jacket has superior articulation and breathable protection for confidence in critical moments.

Dry.Q™ Elite instant-on waterproof-breathable technology / Asymmetrical, Velcro®-adjust cuffs protect the top of the hand / Three-way adjustable, helmet-compatible hood with a wire brim to hold its shape / Fabric: Dry.Q™ Elite 40D 3L / Weight: 516g

Men

State Orange Azul Python Green Black

Women

Bright Rose Nectar Blue Graphite Bright Rose

Page 4: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Sean Meissner and Matt Hart, Telluride, Colorado ⁄ Photo: David Clifford F14⁄ RRP £70 pr.mountainhardwear.com

Hydra Lite Glove∕This is a durable, fully featured alpine glove. The Hydra Lite glove uses clever design techniques and our proprietary technology Q.Shield. Q.Shield is an advanced water repellency permanently fused into the shell fabric to prevent water soaking through. Mountain Hardwear have been able to reduce bulk, increase warmth and dexterity allowing users to enjoy the mountains.

Four-way stretch nylon softshell fabric / thick fleece liner/Weight: 134g

Men

Black State Orange

Page 5: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Photo: Alexandre Deschaumes F14⁄ RRP £350 pr.mountainhardwear.com

Men

Shark

Diverter Bib/All-round alpine bib with 3-layer construction that provides maximum breathability and increased durability. Full side zips allow for easy access when the weather gets rough or it clears up along your route. The softshell upper gives you maximum mobility, comfort and breathability while the 3-layer DryQ Elite keeps you dry all day long.

Weight: 680g

Page 6: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Angie Payne, Kong Christian IX Land Zone, Southeast Greenland/ Photo: Keith Ladzinski F14⁄ RRP £300 pr.mountainhardwear.com

Phantom Hooded Down Jacket∕A high-loft down jacket that’s incredibly warm, lightweight and can pack down into it’s own pocket.

Full-baffle construction resists cold spots / 800-fill Q.Shield Down / Packs into its own pocket / Two large interior mesh drop pockets / Two exterior handwarmer pockets / Fabric: 20D Nylon Ripstop / Weight: 492g

Men

Azul Shark

Women

Bright Rose Nectar Blue Graphite Bright Rose

Page 7: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

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F14⁄ RRP £200 pr.mountainhardwear.com

Men

Azul Shark

Super Compressor Hooded Jacket∕This jacket elevates our leading class insulation into a whole new realm of warm. Combining Thermal.Q Elite™ with a S-Baffle construction we have been able to offset baffles effectively illuminating cold spots and increase the overall warmth to weight ratio of the garment. Adding this new technology to our amazing fit and finish we have pushed the boundaries once again in the insulation department.

100 grams of Thermal.Q Elite insulation / State-of-the-art insulation construction / Two pack and harness-compatible PU zip handwarmer pockets / Helmet-compatible hood / Fabric: 20D Nylon Ripstop / Weight: 479g

Page 8: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Photo: Alexandre Deschaumes F14⁄ RRP £150 pr.mountainhardwear.com

Hybrid Thermostatic Jacket∕The ideal midlayer for active pursuits, with exceptional core warmth without compromising mobility.

Stretch panels for maximum flexibility / 60 grams of Thermal.Q™ Elite insulation / Velboa™ lining in the collar, cuffs, and inside the back yolk provides a luxurious touch / Fabric: 20D Nylon Ripstop / Weight: 385g

Women

Nectar Blue Black

Page 9: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

F14⁄ RRP £400 pr.mountainhardwear.com

Minalist Jacket∕A contemporary ski shell, the Minalist Jacket focuses on technology that will take backcountry enthusiasts wherever adventure can be found.

Dry.Q™ Elite instant-on waterproof-breathable technology / A removable, adjustable powder skirt / Three-way helmet-compatible hood / Designed with athletic articulation / Pack-compatible pockets for easy access /Fabric: Ripstop 3L Dry.Q Elite GE / Weight: 753g

Men

Hyper Blue Python Green Black Dark Adobe

Page 10: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

James Heim, Pemberton Backcountry, BC ⁄ Photo: Blake Jorgensen F14⁄ RRP £300 pr.mountainhardwear.com

Men

Dark Adobe Python Green Black

Minalist Shell Pant∕A contemporary backcountry pant, the Minalist Shell Pant is a high-performance pant designed for simple and strong performance.

Dry.Q™ Elite instant-on waterproof-breathable / Enhanced knee articulation for outstanding range of motion / Two interior thigh vents to shed excess heat / Fabric: Ripstop 3L Dry.Q Elite GE / Weight: 561g

Page 11: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

View from Cloud’s Rest, Yosemite National Park / Photo: Project Yosemite F14⁄ RRP £60 pr.mountainhardwear.com

Stretchstone Flannel Long-Sleeve Shirt∕A stylish flannel shirt that stretches like a performance piece.

One chest pocket / Simple button front closure / Stretch fabric for mobility / Fabric: Stretchstone Flannel Graphic Plaid / Weight: 422g

Men

Flame Python Green Bright Copper

Page 12: F14/ - pr.mountainhardwear.compr.mountainhardwear.com/assets/F14_PR_cards_EN_WEB.pdf · F14/ Catriona SutherlandMarketing Manager UK & Ireland Mountain Hardwear & Montrail Mob: 0044

Dawn Glanc and Tim Emmett, Mýrdalsjökull Glacier, Iceland / Photo: Keith Ladzinski F14⁄ RRP £110 pr.mountainhardwear.com

Hydra Pro Glove∕A warm and weatherproof climbing glove, the Hydra Pro Glove features innovative finger construction for enhanced dexterity and a tactile hands-on feel.

Four-way stretch nylon softshell fabric / Wrap-around finger design eliminates cold spots / Durable water-resistant goatskin on palm and fingers / OutDry waterproof technology / Thermal.Q™ Elite insulation over back of hand / Adjustable neoprene cuff gasket / Carabiner loop / Weight: 192g

Men

Black State Orange